Can I get real with you?

You may have heard me say that I truly believe I’m at my best when my back is to the wall and I’m thrust into “wartime general” mode.

And right now, the real estate industry kinda feels like we’re under attack – high interest rates, decreasing demand, overall economic uncertainty… not to mention the fact that 64% of households comfortably have a mortgage rate of 3 percent or less.

But there’s good news, too. Here’s what I know from my own firsthand perspective… agents who are doing the right things are still dominating, despite all of the market challenges.

So I’ve been challenging myself to find the best way to get face-to-face with more top agents in 2023. And I’m excited to announce the solution…

I’m Touring the U.S. for At Least 24 One-Day Events in 2023!

That’s right… I’m thrilled to announce my Roadmap Tour, starting in just a couple weeks in Southern California and continuing to all corners of the U.S. throughout 2023. (Dates and locations for Southern California and Texas are now available.)

And in today’s blog, I want to tell you more about why I think it’s important, who it’s really for, and show you what you can expect when you join me on one of these Roadmap Tour stops!


Why We Need the Roadmap Tour Right Now

You know as well as I do that in this environment, you need to deliver more value than ever before. And in seeing what agents are up against, I knew that I had to step up my game, too.

Even for experienced agents, the plays that worked yesterday are generating less results today. But as a CEO who works directly with some of the most successful real estate agents in the world, I’ve seen the plays that are working today, time and time-again. And I know that these plays can be systematized and replicated by anyone willing to do the work.

I’ve always said that success leaves clues, but the market of now demands that you have more than a clue of where you’re headed. You need a map. And at Tom Ferry’s Roadmap, that’s exactly what we’re going to build together, so that you always know what to do and at what stage of the process.


A Tour for Serious Agents Only?

I should say right off the bat that this tour is not for everyone, and that’s because this is not a market for everyone.

When times are uncertain, people will always turn to the leaders of the market for clarity. It’s the serious agents, the ones who put in the work and have the resources to truly help people, who are going to lead us through this time and set things back on track.

And when the night lifts and the fog clears, those agents who put in the extra effort and went all-in on their businesses will have expanded their market share to beyond what would have been possible in yesterday’s market.

That’s why this tour is only for serious agents in the top 25% of their MLS – or those fully committed to get there in the next 12-18 months.

My Buddies are Coming Too

Oh, and did I mention that I’m not going alone?

I’m bringing with me some agents who each rank in the top 1-3% of their MLS and whose innovative marketing strategies are working today to attract buyers and sellers. This is no time for theoretical training, and what these agents are offering is their exact play-by-play strategy for dominating their markets.

Also… And I’m very excited about this…

I’ll be joined by none other than the President of Keeping Current Matters and one of the leading authorities of real estate news in the U.S., David Childers! As a smart agent, you already know how much value David delivers with KCM and the recent webinars we’ve been doing together, but for Roadmap, he’s offering up something he’s NEVER DONE BEFORE.

Only at Tom Ferry’s Roadmap Tour, the agents who attend will get access to exclusive data on their local markets and the scripting to use it. He’s going to show you what’s happening nationally, what’s happening in your hometown, how the two impact each other, and how you can articulate it to get buyers and sellers moving.

This is a big deal, so you’re not going to want to miss your chance to secure a spot at the location closest to you.


And So Much More 

These might be one-day events, but I can promise you that it will be a life-changing day for anyone who attends. There is honestly too much for me to describe here, but I encourage you to check out the full agenda here to learn more.

And just a heads-up, because this is a more intimate event, seating will be extremely limited and tickets will sell out fast, so I encourage you to book yours now.

After so much planning, it’s good to finally have this off my chest! Hope you’re as excited as I am and I hope that I’ll see YOU at Roadmap!