5 Life-Defining Tips from Summit Speaker Tom Bilyeu

June 6, 2019

You know what fascinates me? Human behavior. It’s incredibly interesting to me to try to figure out why people do what they do… and what those choices and behaviors mean to the way they’re able to live their lives. But compared to the person I want to talk about today, I’ve only scratched the surface. When it comes to studying what it takes to be a successful human being, who do you think of as the go-to expert? I’m thinking topics like mental toughness, personal psychology, doing the “hard stuff” and taking a long-term outlook… From my perspective, I’m not sure there’s a better resource than Tom Bilyeu. On his “Impact Theory” show, he’s interviewed – and continues to interview, week in and week out – some of the most extraordinary thought leaders, authors, businesspeople, entrepreneurs, entertainers, and athletes on the planet. (That’s not to mention his own track record growing Quest Nutrition and other companies.) That’s why I’m so happy to have Tom as a keynote speaker at this year’s Success Summit, where he’ll share his insights and inspiration for how to create the life and business you desire… and defining success on your terms. Here in today’s blog, I’m sharing a few amazing lessons Tom has shared with me throughout our interactions.

Tom B. Tip No. 1: Hyper-Specificity is Crucial

“If you don’t know exactly what your goal is, you’re never going to achieve it.”

How specifically have you defined your goals?
Having a vague picture of what you want to achieve will never compel you to get there.
You need to get “hyper-specific,” Tom says.
I couldn’t agree more. Drill down and identify the exact achievement you want, and then watch how powerful that will become for you.

Tom B. Tip No. 2: No One “Finds” Their Passion. It’s a Process.

“The game you’re playing isn’t money or success. It’s brain chemistry.”

Tom dispels the notion that people think they can “find” their passion in life.
In reality, it’s a much more involved process, he says.
First you must encounter a lot of different things.
You need to see which ones create a “flicker of interest.”
The next step is to engage with those ones and do them more.
If any of them turn into a fascination, then seek mastery, because mastery is an inherent part of passion.
This is the process to find what will truly be cognitively rewarding for you… that thing that you will pour yourself into naturally and wholeheartedly – and actually enjoy!

Tom B. Tip No. 3: Identity Drives Behavior

“You need to say to yourself, ‘I’m the type of person who __________.’”

How you see yourself can radically alter your behaviors.
Tom says to use your identity as the leverage point to change your behavior.
When you want to adopt a new behavior, start by telling yourself, “I’m the type of person who…” and fill in that blank.
“…makes phone calls every Monday through Friday from 9:00 a.m. to 10:00 a.m.”
“…works out before 7:00 a.m. five days a week.”
“…never misses my daughter’s softball game.”
Get the idea?
Not only does this train your brain to believe this, but it holds you accountable to your word.
Try it and see what happens!

Tom B. Tip No. 4: You Get What You Focus On

“Your actions follow your beliefs.”

Tom’s unique way of looking at things can sometimes open your eyes to a whole new perspective.
For instance, he once told me about how our brains are encased in total darkness.
So everything we know to be true is actually an approximation – our brain’s best guess – of what things look like.
This also explains why if we continually tell ourselves a certain story, eventually you buy into it and begin making choices based on that story instead of your reality.
So along similar lines as tip three above, the key is to lead with your belief and start telling the story of what you want to be. Then let your actions follow your beliefs. Tom explains:
“Humans lead with belief. It’s not enough to be good at something. If you think you’re bad at it, then you’re gonna act like you’re bad at it. But if you believe you can learn, which is all anybody needs to believe about themselves — you don’t have to think that you’re already capable or extraordinary; you just have to believe you can become capable or extraordinary — you’ll take that first step and really go down that path.”

Tom B. Tip No. 5: Fall in Love with Adding Real Value

“Do you believe in your product enough to guarantee you’ll receive 98% positive feedback?”

In Tom’s early days at Quest Nutrition, a decision was made that social media would be the only marketing the company would do. The key, Tom said, was to “fall in love with adding real value.”
In real estate terms, that means falling in love with becoming that “knowledge broker” for your marketplace and always operating from that perspective. It needs to be genuine, however. You need to truly want to add value to people’s lives, and trust that you’ll receive business in return.
That trust also extends to eliciting reviews. When Quest launched its nutrition bars, they sent them out to people and didn’t ask for people to say anything in particular. They just wanted them to tell the world what they thought. Do you believe in your product enough to guarantee you’ll receive 98% positive feedback?
Build that authentic connection with your community and evangelize people to become your biggest proponents!

Join Us in August!

I’m anxiously counting down the days until Summit, when I’ll get to spend more time with Tom and the thousands of agents in attendance will hear his message loud and clear! It all happens August 13-16 in Anaheim. Will you join us?