When you stop and think about it from the consumer’s perspective, there are few transactions in life like buying or selling a house.

It’s not like buying clothes, a computer, or even a car, where you bite the bullet and try to get in and out of the store as quickly and painlessly as possible.

It’s a process. It takes time.

That means you’re going to be spending many hours and days with whoever you choose as your real estate agent.

Which reminds me of a wise saying I once heard:

“All things being equal, people like to do business with people they like.

All things not being equal, people still like to do business with people they like.”

And that begs this question: When it comes to your personal brand, are you trying to be perfect or are you being yourself?

Let’s talk about it…

The Most Attractive You is the Authentic You

If you caught my recent podcast with Gary Vaynerchuk, you might recall him talking about the importance of authenticity in your branding.

I was so happy to hear him say that, because it’s something I’ve been talking about for a long time as well.

In today’s blog, I’m sharing three brand-building tips that essentially boil down to this – Be yourself and trust your instincts more, while trying to portray perfection less.

These aren’t too complicated, but they are definitely important!

Killer Brand-Building Tip No. 1: Know Thy Self!

Who are you? I’m talking the real you, not the shiny persona you might try to portray in your marketing.

Embrace your authentic self and don’t deviate from it!

Celebrate it by sharing your truth!

Always remember… Your vibe attracts your tribe.