4 Components of an Effective Business Plan
Your business plan should include the following four components:
Identifying Your Why
To really do the work, you need motivation. That’s why our free, downloadable business plan begins with a few open-ended questions that challenge you to figure out what you’re committed to in the coming year and why. What will it mean to you, your friends, your family, when you achieve your goals?
Review & Goal Setting
The next step of the business plan is to review what you accomplished this year, and then it’s time to set growth goals for 2020. It’s up to you how ambitious you want to be, but I’d encourage you to get out of your comfort zone and establish some real “stretch” goals that require you to shake things up and do things differently. If you aim for incremental growth, you’re likely to settle into the same routines that achieved your 2019 results.
Determining Your Activities
Once you’ve set your goals for 2020, it’s time to determine what’s needed to achieve them. When you download our Business Plan PDF, we’ll show you how to break down your activities all the way down to how many conversations you need to have on a daily basis. Doing so will provide you with a daily target to shoot for, bringing real purpose to your Hours of Power instead of just calling haphazardly and hoping to catch a few people.
Finally, your business plan should include the marketing activities you’ll implement to help achieve your goals. Not only will doing this ensure that you think through every aspect of your marketing strategy, but also make sure you have multiple pillars of lead generation in place to achieve your 2020 goals.
If all of this sounds overwhelming, we’ve made it as easy as possible to find the guidance and business plan template all in one spot. Simply register for this free webinar and you’ll be given instant, on-demand access to both the video and our 2020 Business Plan Light PDF.
Don’t let another year go by without a plan. Set audacious goals, develop your plan and bring focus to your actions to make 2020 your #BestYearEver. And if you get stuck in the business planning process, I want you to reach out to me. Seriously… send me a text or record a quick video and send it to me at 949-216-5466.