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Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Our Latest Posts

Time Management

10 Time Management Tools Every Agent Needs

If you feel like there aren’t enough hours in the day, you’re not alone. Between lead gen, showings, negotiations, marketing, paperwork (ugh), and somehow maintaining a personal life, time can feel like the real estate agent’s worst…

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Online Marketing

Real Estate Google Ads: The Best Types for Fast-Converting Leads

Let’s talk lead gen. You know as well as I do that real estate Google Ads are a goldmine for ready-to-go, bottom-of-funnel leads… if you use them the right way. But here’s the problem—too many agents are just throwing money at Google Ads…

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Blog Articles

Update Your Real Estate Dialogue for a Changing Market

3 Ways to Update Your Real Estate Dialogues for a Changing Market You know what I love? I love that you, simply by being here to read this, are likely more serious about your business than 95% of the agents out there. You already understand the…

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The Foundations of Real Estate Business Planning

Ensure Your Success with Real Estate Business Planning “Success in real estate comes from deliberate planning and consistent action. Winning is no accident.” – Tom Ferry Ever wondered why some real estate agents know how to build a business…

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ChatGPT for Real Estate: Prompts for Writing Listing Descriptions

Real Estate ChatGPT Prompts for Listing Descriptions You don’t need to be Hemingway to write the best listing descriptions. You just need better ChatGPT prompts and use of real estate AI.  You’ve heard me preach over and over again that the…

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Federal Reserve Interest Rates: What Agents Need to Know!

The Fed has cut interest rates by a whopping half point! Huge new! This is the first rate cut in almost four years, which means a lot of things for potential buyers and sellers who may have been holding back before. For you, it means it’s time to…

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How to Host a Meaningful Client Appreciation Event

Donna Molet Takes Client Appreciation to the Next Level The holidays are just around the corner, and that means it’s time to start planning your real estate clients‘ appreciation party! Last year, we shared a blog in which one of our…

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Success Summit 2024 Insider: 7,000 Agents Take Over Dallas!

A Look Inside Success Summit 2024, the Most Epic of All Time Success Summit 2024: 7,000+ real estate agents. One place. One purpose – break through barriers to earn more money, live more fully, and defy the expectations of the market. To say it…

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A Post-Settlement Real Estate World: Open Houses & Scripts for Success

Open Houses & Scripting for Post NAR Settlement Success Welcome to the new real estate world! The new rules imposed by the National Association of Realtors (NAR) settlement agreement have now officially gone into effect! I hope you’re excited….

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Hiring a Real Estate Marketing Professional

Hire a real estate marketing professional to free up your time for appointments. Two of the most important aspects of your business are appointments and marketing. They’re also two of the most time-consuming. Between the technical knowledge and…

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Real Estate Text Message Scripts for Grabbing Interest

Break the ice with a real estate text message script. There’s a lot to love about real estate scripts. Especially real estate text message scripts. For starters, they’re short, simple, and take so little effort. But best of all, they actually…

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Free SMART Goals Template to Help You Meet Your Goals

A SMART goals template to refine your success It’s time to check in and take stock of your progress. Are you on track to achieve your goals? Regardless of your answer, this is the time to refine and adjust. And that’s why you need a SMART…

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A Listing Appointment Checklist for Stunning Presentations

Get a Stunning Presentation with this Listing Appointment Checklist A listing appointment checklist is a sure way to make sure you’re never missing anything you need – unless your checklist is missing something. 🙃 What’s your No. 1 priority…

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The Most Effective Open House Sign-In Sheet Strategies

An Open House sign-in sheet can earn MASSIVE returns. Welcome to Open House season! This is your opportunity to heat up with the weather and break big with Open Houses to attract a ton of interested people to your database. And it all starts with…

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