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Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Our Latest Posts

Time Management

10 Time Management Tools Every Agent Needs

If you feel like there aren’t enough hours in the day, you’re not alone. Between lead gen, showings, negotiations, marketing, paperwork (ugh), and somehow maintaining a personal life, time can feel like the real estate agent’s worst…

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Online Marketing

Real Estate Google Ads: The Best Types for Fast-Converting Leads

Let’s talk lead gen. You know as well as I do that real estate Google Ads are a goldmine for ready-to-go, bottom-of-funnel leads… if you use them the right way. But here’s the problem—too many agents are just throwing money at Google Ads…

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Blog Articles

Geographic Farming: A Guide to Real Estate in the Neighborhood

Using Real Estate Geographic Farming to Boost Your Business While online marketing, hosting open houses, and advertising are all essential, there’s another powerful strategy that can help you stand out in your community – geographic farming….

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The 14 Best Marketing Books for Real Estate Agents

Here’s the deal… The amount of money you make next year will come down to the amount of great marketing you run. As a real estate agent, you are in the marketing business – so if you’ve never read any marketing books, you better have some on…

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Strategic Business Development: From Hands-On Leader to Visionary

Level 6 of Tom Ferry’s 8 Levels of Performance is all about maximizing production from your team. You’ve already built a high-performing team, established systems, delegated responsibilities, and created a productive environment where your team…

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Process Improvements to Boost Consistency and Growth

Streamline Operations & Process Improvements for Growth Does this sound familiar?.. You’ve made it through the early stages of your real estate career where 85% of agents go out of business. You’ve got the basics down—closing deals,…

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Looking Deeper at Real Estate Agent Commission

All About Real Estate Commission Since the NAR settlement, real estate agents have found themselves under a microscope, often facing skepticism about their commissions. It’s crucial to take a step back to explain how agents earn their income and…

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How to Avoid Q4 Work Fatigue & Conquer the End of the Year

Avoid Work Fatigue in Q4 and Finish the Year Strong This past Success Summit left agents equipped with powerful strategies on how to achieve goals and advanced tools to charge forward into Q4. As we dive into this crucial final quarter of the year,…

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Is the Economy Crashing? 4 Data-Backed Recession Plays

How to Grow Your Business Even if We Go into a Recession Is the economy crashing? That’s the question on everyone’s minds right now. Recently, Berkshire Hathaway sold off half of their shares in Apple, causing a full-blown panic in the stock…

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Revii AI: The Ultimate Suite of AI Productivity Tools

We could not be more excited to announce that we’ve just released our revolutionary suite of AI productivity tools, Revii AI, to the public! For years, this has been Tom’s passion project, and we’ve created something that not even…

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Growing Your Dream Real Estate Team: Recruiting, Hiring, & Onboarding

If you’re at Level 5 of Tom Ferry’s 8 Levels of Performance, you’re already well on your way to building a high-performing business. You’ve established foundational systems, made a few initial hires, and delegated essential tasks to free up…

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Master Marketing Strategy: Expand Your Market & Boost Leads

Develop a Marketing Strategy to Boost Your Brand and Generate Leads You’ve been in real estate for a few years now. You’ve nailed the basics of prospecting, closing deals, and maintaining a steady income. But lately, you’ve hit a plateau, and…

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10 Business Technology Systems You Should Have

10 Business Technology Systems for a Highly Productive Business Play along with me here… What happens when you don’t have a system for a certain task? …You have to think, which eats up costly time. …You have to come up with all the steps –…

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Clearing Space: Prioritizing Revenue Generating Activities

How to Prioritize Revenue Generating Activities Last week, I held a massive real estate webinar in which myself and a group of top industry insiders dove deeper into some of the most powerful strategies from the Success Summit. These superstars…

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