Since the dawn of civilization (I love when I get to start off like that), whenever people have talked about homes, they were talking about people. Real estate is a people business, maybe more so than any other type of sales. Whether we’re talking about managing your team or converting leads, it’s essential that we […]

Welcome back! Last week we started talking about the 8 Drivers of Geometric Growth I’ll be discussing at BluePrint next month in Anaheim. More specifically, we’re focusing on the very first point, which I call the Five to Thrive marketing strategy. If you want to build your brand into a recession proof, lead generating machine, […]

The curse of knowledge is a hindsight bias, likened to an intellectual form of monolingualism. By using insider colloquialism, an orator is perceived as insensitively obtuse and alienating towards their audience. Well, that’s that! Good job, me! Hope you learned a lot and have a great day! Oh, was I not making sense? Sorry… Sometimes […]

If you’ve been keeping up with This Week in Marketing (which you should be!), you’ll remember that a few weeks ago, Jason Pantana talked about Pinterest as one of the best underutilized marketing channels for real estate agents. As Jason said, it’s not exactly social media or a search engine – Pinterest is a discovery […]

Here we are again! 25% through 2022… Remember those goals you set a few months ago? How are they looking? Regardless of how you’ve been doing so far, the fact that you’re even reading these words means that you’re on a better course than most. Because this isn’t the fun article. You’re here because you’re […]

Picture this… Let’s say I dropped in unannounced at your office to “shadow” you for a day. As you go about your tasks, I ask you to explain to me what you’re doing, why you do it, and the exact, step-by-step process you use to complete it. Could you do it? Or would you be […]

So you want to get into luxury real estate, huh? Bigger rewards come with bigger pressures… higher standards, less margin for error, and an even greater commitment to yourself and your clients. And if you want to succeed in luxury, you’re going to need to bring some new or enhanced skills to the table. So […]

New agent. New market. New year. New tactics. New beginnings. No matter which of those categories you fit in, the three tactics I’m sharing with you in today’s blog should definitely be part of your lead generation strategy. Now let’s get to it…   Tactic No. 1: Make a ‘Service’ Call to Everyone You Know […]