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Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Our Latest Posts

The Art & Practice of Real Estate Scripts

Why are real estate scripts so important?  Real estate scripts are misunderstood. They aren’t about making you sound like a cookie-cutter robot or not allowing you to be yourself.  It’s exactly the opposite. They’re about giving you a…

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Tools and Training

6 of the Best Books for Real Estate Agents

Six of the Best Real Estate Books Out There There are three things we need to work on cultivating more than anything else: focus, discipline, and inspiration. And there’s no better way to get all three than reading the best books for real estate…

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Blog Articles

Unleashing the Wealthy, Ultra-Successful Agent Within You – #TomFerryShow

I see incredible potential in so many people. So smart, so capable, so driven… But they often have a big obstacle holding them back. Namely… THEMSELVES! (Did that hurt a bit? If so, definitely keep reading.) I believe you have an extremely…

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Q1 Is Done: How Are You Doing?

So… Q1 is coming to an end. You know what that means… It’s progress report time. You should have achieved 25 percent of your goals by now. But have you? Before we get to your goals, I encourage you to read this awesome story from coaching…

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4 Tips to Build Powerful, Referral-Generating Relationships – #TomFerryShow

Technology makes our lives easier, no doubt. But are we ignoring the personal connections that are so critical to our long-term success? In an age of buying online leads, communicating with clients through texts or occasionally commenting on a past…

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How a Five-Time NBA Champ Inspires Me to Never Settle

I asked Kobe Bryant (yeah, that Kobe Bryant) in the gym recently “Why are you here at 5:00 a.m., five days a week, flying coast to coast, working harder than you did in your NBA days?” He said two things: “I’m going to be in better shape off…

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5 Superpowers of Uber-Successful Real Estate Agents – #TomFerryShow

It only takes one… One skill you “own” and completely embody. It’s your Superpower! But do you know yours? In this #TomFerryShow, I’m talking about 5 Superpowers of Uber-Successful Real Estate Agents. Here are three action steps for you to…

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Is Your Personal “OS” in Need of an Upgrade?

What would happen if you put an operating system from five years ago on your phone today? If it was able to operate at all, it’d be glitchy, slow and inefficient. You’d probably ditch it after a few hours and go buy a new phone rather than deal…

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Social Media Strategies for Maximum Engagement – #TomFerryShow

I get more questions about social media than virtually any other topic. Watch this entire episode of the #TomFerryShow for the greatest impact, while here on the blog I’m focusing on three social media strategies you must use. Let’s go… Social…

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The More Efficient You Become, the Fewer Leads You Need

“Time on market” for listings reached an all-time low of just 3 weeks in 2017, according to data from the National Association of REALTORS. Certainly, this can be attributed to a robust real estate market, but I suspect another factor is at…

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13 Ways to Maximize Your Next Open House – #TomFerryShow

What if I gave you the opportunity to talk to an average of 10 people who are considering selling their house PLUS a whole bunch of interested buyers… EVERY weekend! What would that be worth to you? Here’s what I’m getting at… Springtime…

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5 Questions Every Homeowner Wants Answered Before Choosing a Listing Agent

Most agents begin their listing presentation by “presenting” a bunch of stats, awards, graphs and booklets along with whatever else they’ve stuffed into their listing binder. Don’t do this! Start with a story instead. Capture the…

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4 Crucial Content Categories Every Agent Should Be Creating

Becoming the “knowledge broker” in your marketplace doesn’t just happen. It takes work. No matter how experienced you are, no matter how successful you’ve been, people aren’t going to universally consider you the premier local resource for…

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