Technology makes our lives easier, no doubt.
But are we ignoring the personal connections that are so critical to our long-term success?
In an age of buying online leads, communicating with clients through texts or occasionally commenting on a past client’s Facebook post to keep in touch, we’re in danger of losing the real, emotional connections so vital to building and maintaining relationships.
Those relationships are some of the most valuable assets we have.
If I had to choose between leads or relationships, for me it’s an easy choice.
So I’m asking you to flash back to a simpler time, dig deep and make that extra effort to forge strong, personal bonds with your clients.
To help you get started, here are four tips on building powerful, referral-generating relationships…

Tip No. 1: A Personal “Happy Birthday!”

Facebook notifies you whenever a friend has a birthday, right?
But then what?
Do you ignore it? Post a quick birthday note? Wish them Happy Birthday over Messenger?
No!
Here’s how you create that connection and differentiate yourself:
Pick up the phone, call and wish them a Happy Birthday personally!
Imagine the impact that simple act will make…
“My Realtor called to say Happy Birthday today! I was blown away!” they’ll tell their friends.
Talk about a difference maker…
To make it even more effective, use this script:
“I know you’re getting inundated with phone calls today, but I just had to reach out and say Happy Birthday.”
It’s simple, quick, and will make a lasting impact.
 
 

Tom Ferry - Success Summit