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Maximizing Lead Generation with Jason Pantana – #TomFerryShow

Lead generation is everything in the real estate market and in every sector of business. Truth be told many entrepreneurs and agents don’t know how to take advantage of the vital tool that can help them generate more leads. Wanna know what it is? Your marketing strategy! I had the opportunity to sit down with […]

What You Missed if You Weren’t at Shift!

I love what I do. I just wrapped up our first-ever Shift! event where I spent the last two days playing host and speaker. But it was so much more than that for me… Why? Because we brought in some of the most phenomenal guest speakers, and I spent much of those two days in a seat in […]

How to Slay Big, Important Projects That Move Your Business Forward

Here’s the situation: You have a big project coming up that requires everything you’ve got… Maybe it’s an important listing presentation, or mapping out your marketing strategy. Or maybe it’s finally mastering that elusive script you need to reach the next level, developing your long-term vision or just figuring out how to better operationalize and […]

4 Winning Ways to Get the Most from Every Prospecting Session

Last week we talked about the need to be willing to get punched in the face when prospecting. Of course not literally, but figuratively. Assuming you accepted that challenge, this week I want to continue the conversation by helping you focus on developing the right mindset in order to successfully follow up on and convert […]

2 Actions & 1 Script to Become Listing Dominant – #TomFerryShow

Which scenario sounds more appealing to you: Writing offers for buyer clients, continually hoping to write the most compelling offer in a highly competitive environment? Or… Sitting back and having multiple buyers all trying to out-bid each other to buy your listing? Yeah, kind of a no-brainer. It’s good to be listing dominant. But how […]

Are You Willing to Get Punched in the Face?

If you’ve been to a tourist hotspot like Venice Beach or Downtown Las Vegas in the last couple years, among all the sunglass vendors and street performers, you might have witnessed a weird new phenomenon: People who are willing to be punched or kicked in exchange for money. Yep, you give a complete stranger $20 […]

6 Winning Hacks to Get More Done in Less Time – #TomFerryShow

I know your days are busy. But I also know this – there are different types of “busy.” There’s good busy, where you have appointments booked back-to-back all throughout your day. And then there’s bad busy, where you’re running around doing errands, stuck in traffic, doing paperwork… and likely falling behind on the truly “important” […]

3 Simple Ways to Start Running Plays That Work – #TomFerryShow

I typically try to avoid sports analogies here, but humor me for a second: Have you ever seen a lopsided football game or a basketball game where one team keeps doing the same thing over and over and the other team just can’t seem to stop them? There’s a good reason why that happens: The […]

3 More Strategies to Beat the Disruptors at their Own Game – #TomFerryShow

A couple months back, I did a show about three positioning strategies to overcome the disruptors eating away at traditional market share. Today, I’m continuing that conversation with three MORE positioning strategies to help you do some disrupting of your own and stand out in a crowded marketplace. Let’s get right to it…   Positioning […]

3 Truths to Learn from the Millennial Mindset – #TomFerryShow

My guest on today’s #TomFerryShow grew up in the YouTube era. Iris Chen watched videos about topics she liked in her youth and eventually began creating them herself, which led to an opportunity to become Gary Vaynerchuk’s videographer. She’s since gone on to create Iris Rose & Co., a company geared toward helping entrepreneurs build […]

Gauging Your Q1 Results: 4 Things You Should be Focused On – #TomFerryShow

Here we are in the last week of Q1 2019 already… You’ve spent three full months putting your business plan into action. Or did your plan fly out the window sometime in January and you’ve been scrambling ever since? (Or, for some of you, was there ever a plan?) That’s what today’s #TomFerryShow is all […]

The Power of Right Focus – #TomFerryShow

When you show up for work – whether that’s your home office or your actual office… Do you already know what you need to do for the day? Whether it’s… A task list bouncing around your head (Good) A sticky note prepared the day before (Better) A fully structured schedule built into your phone (Best) […]

8 Tips to Stockpile Cash Before the Next Economic Downturn – #TomFerryShow

I think you know me and my personality. I’m an optimist. I like positive thinking. I do not like negative, energy-sucking vampires and naysayers. But I’m also a realist. And I’ve been around long enough to know that the economy will not just continue its upward trajectory indefinitely. Winter is coming, whether it’s later this […]

Bill Pipes Guest Blog: 7 Life Lessons I Learned Climbing Aconcagua

Editor’s Note: My buddy Bill Pipes is more than our master sales trainer and presenter of Sales Edge. He’s an adventurer always pushing himself to conquer new goals, and he recently experienced one of the most harrowing adventures of his life. Along the way, he learned some amazing lessons for life and business. I asked […]

The Why and How of Real Estate Vlogging

Have you seen #TOMSVLOG? No, I’m not talking about myself in the third person… That’s the name of my new vlog that my video team and I have been creating for the past few months. It’s designed to let you tag along on some of my adventures and give you a behind-the-scenes glimpse at what […]

9 Challenges to Overcome When Starting Your Own Business – #TomFerryShow

You’re an entrepreneur… a creator… a business owner. Which has a huge upside. It can be so incredibly rewarding. But also throws challenges your way… Pitfalls you must avoid. In starting my own businesses and investing in 47 different companies throughout my life, I’ve identified nine of the biggest challenges you need to overcome as […]

Why You’re Poised to Build Generational Wealth – #TomFerryShow

Do you have a 20-year plan? Me, personally, I’m all about the long game. I love refreshing my 20-year plan every few years. Why? Because when you have a long-term perspective on things, if things don’t go your way, you don’t take it personally. It doesn’t completely derail you. You understand there’s a bigger plan, […]

6 Modern Strategies to Generate More Referrals – #TomFerryShow

There are people out there who say you can run your entire business on referrals. Now, I’ve never been a “put all your eggs in one basket” type – I prefer a more diversified approach… BUT… There’s no question referrals are a powerful way to generate business. And here’s the funny twist… The guy who […]

A Glimpse Inside This Week’s Elite+ Retreat

Fourteen hundred of the world’s best agents converged on San Diego earlier this week for our event. But in reality, Elite+ Retreat is their event. I’m basically the facilitator… the event planner. Sure, I hosted a few sessions. But the real stars of this event are the guest speakers and the phenomenal Rockstar attendees who […]

One Big Scary Trend & Three Strategies to Overcome It – #TomFerryShow

Let’s get real here… There are large groups of people out there trying to put you out of business. There’s so much money generated by the real estate industry, it’s no surprise that lots of people want a piece of that pie. Discounters, iBuyers, new hybrid models… Many of which are very well-funded. They’re all […]

Conversion Made Easier: 3 Reasons to Overcome Your Aversion to Scripts

We’ve all had one of those experiences with a salesperson or customer service rep who is obviously reading from a script… and doing it poorly. Do you know why that’s a total bummer to me? Sure, it’s cringe-worthy and we feel embarrassed for the guy. But the real reason it bums me out is because […]

Answering Your Most Important Business-Building Questions – #TomFerryShow

Hopefully you’ve seen the advice I’ve been sharing in my Instagram Stories lately. I’ve received a ton of questions, so if I haven’t answered yours yet, keep submitting and I’ll get to it eventually. If you’re not following me, start now >> https://www.instagram.com/tomferry/ I thought it’d be fun to dig into nine of those questions […]

You Need to See This: My Top 10 Videos of 2018

At the end of 2018, I asked my team to look back at all the videos we created throughout the year. I wanted to know which ones got the best engagement, the most views, and resonated the strongest with you, the viewer we’re creating them for. We narrowed it down to a “Top 10” list […]

Face Your Fears to Become Your Best Self – #TomFerryShow

I love stories about people triumphing over adversity. That’s why I was so happy to welcome David Goggins into my office for this episode of the #TomFerryShow. David took what could have been a tragic tale and turned it into something beautiful… and inspiring… and truly extraordinary. You may have seen him at our 2017 […]

Messaging to Millennials: How Home Ownership Solves Their Top Priority

Steve Harney shared some interesting insights about millennials and their priorities during the last #TomFerryShow of 2018. (Make sure to watch his entire market update and projections if you missed the show!) In this blog, I want to share that information so you can use it as targeted messages to attract more business from millennials. […]

Jay Abraham on How to Gain Trust, Relevancy and Respect – #TomFerryShow

Let me ask you a few questions… Are you content operating one transaction at a time, moving on and starting all over? Are you okay with being one fish in a sea of agents and always praying to the real estate gods that people choose you? Are you content hoping past clients remember you the […]

7 Hot Tips to Capitalize on Expireds Now!

We’re on Day 3 of the new year and I sincerely hope you’ve booked some appointments already. The best agents aren’t “easing” their way into the New Year. They jumped in bright and early on January 1… And for good reason! Early January for real estate professionals is sort of like the opening of hunting […]

Rookie to Rockstar: How Brenda Griffin Discovered Her Partner in Success

Brenda Griffin found herself a single mother of three… …brand-new in real estate… …and in a brand-new locale – where she knew no one! She wasn’t looking for pity. She was looking for solutions. Fortunately, Brenda had two things working in her favor: A highly supportive manager who motivated her and drove her to constantly […]

3 Simple Rules for Highly Effective Role Plays

I know you’re busy. I know you have a million things on your plate. I also know you want to be the best salesperson you can be. That’s why, no matter how busy you are, it’s so critical to schedule practice time into your calendar. Role playing should be part of your morning routine, day […]

A Must-Read Resource for Any Video Marketer!

Have you put an additional emphasis on video in 2018… Or are you still struggling to step in front of the camera? No matter where you’re at with video marketing, there’s always more to learn. And there are few better educational resources than the Real Estate Video Influencers Guide recently released by BombBomb. I’m so […]

3 Rockstar Agents Reveal Their Best Q4 Tips – #TomFerryShow

What do you do when you get 3 agents in the same room who are responsible for more than 650 annual home sales? You pick their brains! You ask them for their secrets to success! You find out what they see on the horizon. That’s what this #TomFerryShow is all about. At last month’s BluePrint […]

Four More Creative Ways to Attract Listings (Part 4 of 4) – #TomFerryShow

In the last three weeks, we’ve covered everything from sticky notes to Instagram Live videos, all in the name of helping you attract more listings! This week, we conclude this four-part series with four more strategies to put you in front of sellers. If you’ve missed any of the previous three, get caught up and […]

Even More Innovative Listing Attraction Strategies! (Part 3 of 4) – #TomFerryShow

Hopefully you’ve picked up some great new strategies from our series on 16 innovative listing attraction systems. In case you’ve missed it, here’s part 1 and here’s part 2. Today we introduce four more winning strategies in part three! Let’s get to it!   Listing Attraction System 9: Review Letter from the Seller to the Neighbors You know we’re operating […]

16 Killer Listing Attraction Strategies! (Part 2 of 4) – #TomFerryShow

Picking up right where we left off last week, I’m continuing to share 16 of the 33 listing attraction systems I presented at Success Summit early last month. (If you want all 33, it’s not too late to purchase LiveCast and “own” three full days worth of content from Summit 2018 forever.) Let’s get on to the next four methods (5-8)…   […]

16 Ingenious Ways to Attract Listings Now! (Part 1 of 4) – #TomFerryShow

Where do your listings come from? I hope that’s a tough question to answer… …Because if it takes some thought, that probably means you have a variety of strategies in place that are all delivering listing opportunities to you. If you only have a few – or worse yet, one – it’s an all-too-easy question […]

3 Ways to Shift Your Identity & Change Your Life – #TomFerryShow

Let me ask you a few questions: Do you identify yourself as someone who… …delivers value? …is wealthy? …is healthy? …is ambitious? We all have thoughts about ourselves that run the gamut from positive to negative. I’m sure some of these sound familiar – traits we’re proud of, skills we possess, insecurities we obsess over, […]

Dear Tom: Q&A on Mentors, Marriages, Marketing & More! – #TomFerryShow

What an impressive array of questions I got to answer on this Q&A episode of the #TomFerryShow! From marriages to mentors, old-school marketing methods and more, it’s a good one. Watch the full episode for all the details, while here in the blog I’m breaking down a few of the most critical questions.   What […]

5 Adjustments You Must Make to Guarantee Success in Any Market – #TomFerryShow

Today begins our biggest event of the year, Success Summit! As soon as I take the stage this morning, I’m going to jump into some strategies, mindsets and tactics designed to help agents dominate in a changing marketplace over the next 18-24 months. Why a changing marketplace? Because we’ve been on an upward trend for […]

6 Killer Tools to Stay Ahead of the Competition – #TomFerryShow

Saving time. Making more money. Connecting more meaningfully with your clients. Growing your business. Do these sound good? That’s what I thought. And that’s why I’m sharing six of my favorite business tools on this episode of the #TomFerryShow! Let’s go!   A Modern & Relevant Way to Keep in Touch with Your Database BombBomb Prompt […]

Agent Q&A: 8 Great Questions! – #TomFerryShow

It’s time for another fun-filled and information-packed Q&A episode of the #TomFerryShow! As usual, I encourage you to watch the full show to get the complete picture, while here in the blog I’m breaking down three of the most interesting questions.   What’s the Best Way to Learn Your Local Market as a New Agent? […]

5 to Thrive: Daily Habits of the Ultra-Successful – #TomFerryShow

The five activities I’m talking about in today’s #TomFerryShow can be part of your morning routine. Or they can be dispersed throughout the day. It really doesn’t matter… What does matter is making them happen on a consistent, daily basis. I promise you this… If you do all five of these for 12 months straight, […]

How to Capitalize on Today’s Review Economy – #TomFerryShow

Stop and think about this scenario for a second… A homeowner smack dab in the middle of your market is considering selling her home. Once that idea is in her head, what’s the next step in her process? If she doesn’t already have an agent who is “top of mind,” her next move is likely […]

20 Insanely Important Lessons for New Agents – #TomFerryShow

Anne Schreiber is on track to sell 100 homes in San Diego this year. Jeremy Cady is pacing toward 120 closed transactions between his two markets of Atlanta, GA and Jacksonville, FL. I recently had the opportunity to get these two Rockstar agents in the same room at the same time to pick their brains […]

Where Does Your Business Need Help Most?

Quick… rate your business in each of these 5 categories on a scale of 1-10: Marketing & Lead Generation Lead Conversion Productivity Hacks Teams Coaching & Acceleration In my 30+ years of working with real estate professionals, these five topics have repeatedly emerged as the most crucial to agents’ success. So… Where do you need […]

3 Time Management Tips to Get Your Life Back

Is your business costing you your quality of life? One of the biggest reasons why people join coaching is to “get their life back.” Helping people achieve that goal often requires getting them out of their comfort zone and doing things differently than they’re accustomed to. So it’s not surprising there are moments in the […]

10 Headlines to Grab Homeowners’ Attention Now

Demonstrating that you understand people’s situation is one of the biggest breakthroughs you can make with your marketing. When you establish common ground, the homeowner’s anxiety is diminished and trust begins to be built. That’s why it’s crucial to be mindful of your messaging. Blanket statements like “Curious about the value of your home?” just […]

The Reviews are In: Marketing Edge is a Hit!

Last week our first-ever Marketing Edge took place in Chicago! Nearly 700 people traveled from as far away as Hawaii to learn the strategies to stop chasing business and start attracting it. And the feedback was overwhelmingly positive: “This was the best real estate seminar I have been to – to date!” – Linda Howicz […]

4 Tips to Build Powerful, Referral-Generating Relationships – #TomFerryShow

Technology makes our lives easier, no doubt. But are we ignoring the personal connections that are so critical to our long-term success? In an age of buying online leads, communicating with clients through texts or occasionally commenting on a past client’s Facebook post to keep in touch, we’re in danger of losing the real, emotional connections […]