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3 Simple Rules for Highly Effective Role Plays

I know you’re busy. I know you have a million things on your plate. I also know you want to be the best salesperson you can be. That’s why, no matter how busy you are, it’s so critical to schedule practice time into your calendar. Role playing should be part of your morning routine, day […]


A Must-Read Resource for Any Video Marketer!

Have you put an additional emphasis on video in 2018… Or are you still struggling to step in front of the camera? No matter where you’re at with video marketing, there’s always more to learn. And there are few better educational resources than the Real Estate Video Influencers Guide recently released by BombBomb. I’m so […]


3 Rockstar Agents Reveal Their Best Q4 Tips – #TomFerryShow

What do you do when you get 3 agents in the same room who are responsible for more than 650 annual home sales? You pick their brains! You ask them for their secrets to success! You find out what they see on the horizon. That’s what this #TomFerryShow is all about. At last month’s BluePrint […]


Four More Creative Ways to Attract Listings (Part 4 of 4) – #TomFerryShow

In the last three weeks, we’ve covered everything from sticky notes to Instagram Live videos, all in the name of helping you attract more listings! This week, we conclude this four-part series with four more strategies to put you in front of sellers. If you’ve missed any of the previous three, get caught up and […]


Even More Innovative Listing Attraction Strategies! (Part 3 of 4) – #TomFerryShow

Hopefully you’ve picked up some great new strategies from our series on 16 innovative listing attraction systems. In case you’ve missed it, here’s part 1 and here’s part 2. Today we introduce four more winning strategies in part three! Let’s get to it!   Listing Attraction System 9: Review Letter from the Seller to the Neighbors You know we’re operating […]


16 Killer Listing Attraction Strategies! (Part 2 of 4) – #TomFerryShow

Picking up right where we left off last week, I’m continuing to share 16 of the 33 listing attraction systems I presented at Success Summit early last month. (If you want all 33, it’s not too late to purchase LiveCast and “own” three full days worth of content from Summit 2018 forever.) Let’s get on to the next four methods (5-8)…   […]


16 Ingenious Ways to Attract Listings Now! (Part 1 of 4) – #TomFerryShow

Where do your listings come from? I hope that’s a tough question to answer… …Because if it takes some thought, that probably means you have a variety of strategies in place that are all delivering listing opportunities to you. If you only have a few – or worse yet, one – it’s an all-too-easy question […]


3 Ways to Shift Your Identity & Change Your Life – #TomFerryShow

Let me ask you a few questions: Do you identify yourself as someone who… …delivers value? …is wealthy? …is healthy? …is ambitious? We all have thoughts about ourselves that run the gamut from positive to negative. I’m sure some of these sound familiar – traits we’re proud of, skills we possess, insecurities we obsess over, […]


Dear Tom: Q&A on Mentors, Marriages, Marketing & More! – #TomFerryShow

What an impressive array of questions I got to answer on this Q&A episode of the #TomFerryShow! From marriages to mentors, old-school marketing methods and more, it’s a good one. Watch the full episode for all the details, while here in the blog I’m breaking down a few of the most critical questions.   What […]


5 Adjustments You Must Make to Guarantee Success in Any Market – #TomFerryShow

Today begins our biggest event of the year, Success Summit! As soon as I take the stage this morning, I’m going to jump into some strategies, mindsets and tactics designed to help agents dominate in a changing marketplace over the next 18-24 months. Why a changing marketplace? Because we’ve been on an upward trend for […]


6 Killer Tools to Stay Ahead of the Competition – #TomFerryShow

Saving time. Making more money. Connecting more meaningfully with your clients. Growing your business. Do these sound good? That’s what I thought. And that’s why I’m sharing six of my favorite business tools on this episode of the #TomFerryShow! Let’s go!   A Modern & Relevant Way to Keep in Touch with Your Database BombBomb Prompt […]


Agent Q&A: 8 Great Questions! – #TomFerryShow

It’s time for another fun-filled and information-packed Q&A episode of the #TomFerryShow! As usual, I encourage you to watch the full show to get the complete picture, while here in the blog I’m breaking down three of the most interesting questions.   What’s the Best Way to Learn Your Local Market as a New Agent? […]


5 to Thrive: Daily Habits of the Ultra-Successful – #TomFerryShow

The five activities I’m talking about in today’s #TomFerryShow can be part of your morning routine. Or they can be dispersed throughout the day. It really doesn’t matter… What does matter is making them happen on a consistent, daily basis. I promise you this… If you do all five of these for 12 months straight, […]


How to Capitalize on Today’s Review Economy – #TomFerryShow

Stop and think about this scenario for a second… A homeowner smack dab in the middle of your market is considering selling her home. Once that idea is in her head, what’s the next step in her process? If she doesn’t already have an agent who is “top of mind,” her next move is likely […]


20 Insanely Important Lessons for New Agents – #TomFerryShow

Anne Schreiber is on track to sell 100 homes in San Diego this year. Jeremy Cady is pacing toward 120 closed transactions between his two markets of Atlanta, GA and Jacksonville, FL. I recently had the opportunity to get these two Rockstar agents in the same room at the same time to pick their brains […]


Where Does Your Business Need Help Most?

Quick… rate your business in each of these 5 categories on a scale of 1-10: Marketing & Lead Generation Lead Conversion Productivity Hacks Teams Coaching & Acceleration In my 30+ years of working with real estate professionals, these five topics have repeatedly emerged as the most crucial to agents’ success. So… Where do you need […]


3 Time Management Tips to Get Your Life Back

Is your business costing you your quality of life? One of the biggest reasons why people join coaching is to “get their life back.” Helping people achieve that goal often requires getting them out of their comfort zone and doing things differently than they’re accustomed to. So it’s not surprising there are moments in the […]


10 Headlines to Grab Homeowners’ Attention Now

Demonstrating that you understand people’s situation is one of the biggest breakthroughs you can make with your marketing. When you establish common ground, the homeowner’s anxiety is diminished and trust begins to be built. That’s why it’s crucial to be mindful of your messaging. Blanket statements like “Curious about the value of your home?” just […]


The Reviews are In: Marketing Edge is a Hit!

Last week our first-ever Marketing Edge took place in Chicago! Nearly 700 people traveled from as far away as Hawaii to learn the strategies to stop chasing business and start attracting it. And the feedback was overwhelmingly positive: “This was the best real estate seminar I have been to – to date!” – Linda Howicz […]


4 Tips to Build Powerful, Referral-Generating Relationships – #TomFerryShow

Technology makes our lives easier, no doubt. But are we ignoring the personal connections that are so critical to our long-term success? In an age of buying online leads, communicating with clients through texts or occasionally commenting on a past client’s Facebook post to keep in touch, we’re in danger of losing the real, emotional connections […]


5 Superpowers of Uber-Successful Real Estate Agents – #TomFerryShow

It only takes one… One skill you “own” and completely embody. It’s your Superpower! But do you know yours? In this #TomFerryShow, I’m talking about 5 Superpowers of Uber-Successful Real Estate Agents. Here are three action steps for you to take from this episode: Gain awareness of your superpower(s) Acknowledge where you can improve Make […]


Social Media Strategies for Maximum Engagement – #TomFerryShow

I get more questions about social media than virtually any other topic. Watch this entire episode of the #TomFerryShow for the greatest impact, while here on the blog I’m focusing on three social media strategies you must use. Let’s go… Social Media Strategy No. 1: Make Your Posts #stopworthy Think about your behavior when scrolling […]


13 Ways to Maximize Your Next Open House – #TomFerryShow

What if I gave you the opportunity to talk to an average of 10 people who are considering selling their house PLUS a whole bunch of interested buyers… EVERY weekend! What would that be worth to you? Here’s what I’m getting at… Springtime means Open House season! Are you excited? Or do you dread the […]


How We Do It: Behind the Scenes of the #TomFerryShow

If you’ve been paying attention to the #TomFerryShow at all, you know I’m all-in on video. We’re in the video age, and it’s only getting bigger. Every #TomFerryShow we do on any topic related to video generates tons of comments and questions. In this episode, we strive to answer as many of those questions as possible […]


The Top 12 Lead Generation Sources for Real Estate Success – #TomFerryShow

Where’s your next seller lead coming from? The answer to this question tells me a lot about your real estate business. If you have no idea, you’re in trouble. It means you’re operating without a strategy. Flying by the seat of your pants. Rolling the dice on your career… …On your future! So, what’s your […]


8 Questions from Agents. 8 Answers from Tom. – #TomFerryShow

On this #TomFerryShow, I’m answering agents’ questions! Here in the blog, I’ll break down a few of my most useful answers. Watch the show for the full experience, including my personal “absolute, non-negotiable goal.” Let’s get started…   What’s the Best Way to Build a Listing Pipeline on Sweat Equity? [0:34] Here are four low-cost […]


How to Maximize Accountability and Create the Results You Desire

Quick quiz: Which will get you to your fitness goal faster? Working out for 30 minutes 4 days a week. Working out for 30 minutes 2 days a week. Which will allow you to finish a book faster? Reading for one hour 6 days a week. Reading for one hour 3 days a week. I […]


7 Takeaways from My Interview with Gary Vee – #TomFerryShow

If you’re at all familiar with Gary Vaynerchuk, you know he has a style and delivery all his own. So I strongly urge you to watch the entire episode above to get the full experience. Here in the blog, I’m breaking down “Golden Nuggets from Gary,” my top seven takeaways from our enlightening conversation.


90 Minutes A Week to More Effective Marketing

There are 13 items on the Weekly Million Dollar Checklist I shared at last year’s Success Summit. (You can download it here.) In this blog, I want to focus on just one of those 13 tasks. This one… If you want to create truly effective marketing, you can’t just “wing it.”


Your Single Most Important Marketing Activity to Kickstart 2018

Take your “real estate professional” hat off for a second. Picture yourself as a homeowner who is beginning to think about selling his or her house. What are you looking for in a listing agent? At the very base level, what’s most important to you when preparing to sell your largest investment? It’s not a […]


5 Part Series: Lead Generation – Best of #TomFerryShow

We know that getting new leads is very important for your company’s growth. That’s why we have made a Best Of Lead Generation compilation from the #TomFerryShow to help you master your upcoming leads. Take a look at the episodes below to get you pumped for those new leads!


Stay Top of Mind With Your Leads – #TomFerryShow

Are you the first agent your leads think of when they want to buy or sell a home? I talk to agents ALL the time who are driving down the street and see a house that they know sold by another agent. You CAN stand out among the competition when you follow the T.O.M. plan!


How To Increase Lead Conversion – #TomFerryShow

What is the one thing that matters most when it comes to your future and continued growth? Converting leads! I’ve had a ton of agents contact me, and that’s why today, I’m sharing with you the ULTIMATE lead conversion strategy…


The Fall-O-Up Success Package

Fall is finally here, and the question you should be asking is how are your follow ups going? Following up on your leads is one of the most important things you can do, and we’ve created a special success package to help. Your Fall-O-Up Bundle Includes:


7 Easy Steps to Convert More Leads – Infographic

There is one problem that every agent faces… With the low cost of online leads, finding them isn’t the issue… Converting leads is the problem. Because when you convert more leads, your costs go down, and your profits go up! The Solution So how do you stand out among the over 1.2 million agents and […]


3 Proven Marketing Strategies For Growth – #TomFerryShow Episode 71

The great Peter Drucker once said: “All business is innovation and marketing.” So the question is, does your marketing drive the success you deserve? Whether you do all the marketing on your own or work with a team, it is one of the key components for the success of your business. Here are some great […]


There is No Wrong Way to Generate a Lead

You are only as successful as the leads you generate. It used to take 80 conversations to make a sale—that was 5 years ago. Now, talking to 49.5 people, from my research, will get you 1 sale. So the bottom line is, the more leads you get, the more sales you make. Whether you consider […]


Choosing The Right Lead Generation Systems – #TomFerryShow

How’s your 1st Quarter going? Are you hitting your goals? Here at Tom Ferry – Your Coach we work with our members on tracking and measuring their efforts to maximize their time and sales. So as we start to wrap up the 1st quarter, it’s the time we start to look at what’s working, what’s […]


5 Proven Scripts To Get More Referrals

It’s a fact that the average person moves every 7 to 10 years. Which means that it’s guaranteed that right now you know someone who knows someone that is in the process of trying to sell their home and buy another one or move up from renting to buying. The $64,000 “commission” check question is will […]


The Four Core Lead Sources Everyone is Using – #TomFerryShow

The #1 question I get again and again is … where should I be focusing my time and money to generate business?   In today’s episode I give you the 4 CORE LEAD SOURCES all top agents focus on … and so much more! First things first … assessing where your business is today. Is […]


5 Ways to TurboCharge Your Lead Generation – #TomFerryShow

  As most agents start to slow down … the rockstar agents are kicking their lead generation efforts into high gear. If you want to join them then every day you need to review your goals and get into major action on the tasks needed to accomplish them. This will show everyone, including yourself, that […]


Get More Business From Your Database

One of the best resources for business is referrals from your database but most agents aren’t utilizing this resource effectively. Don’t be that person that is staring at your phone or computer waiting for referrals to come through. Here are tips to manage your contacts and get more referrals from your database!


Words that Sell In Real Estate! – #TomFerryShow

  When it comes to selling in real estate, the words you use and how you use them matters. Are you saying enough of the right things to get buyers and sellers to work with you? Here are 3 tips to communicate better and sell more! Go to (0:28) to learn how to communicate effectively […]


Rapid Fire Q&A On All Things Real Estate – #TomFerryShow

Thank you for tuning into the #TomFerryShow every week and helping us hit 2 million YouTube views! To celebrate, I asked you to send me the most pressing questions you had on real estate so I can do a rapid fire Q&A session for this week’s video (#FanTakeOver). Check out some of the great highlights: (1:20) […]


Hour of Power: Connect, Converse, Convert!

We know that one of the keys to success is good habits and routines. One habit I encourage all of my coaching clients to develop is what I call the Hour of Power or the Daily 5-5-4. This is something I talk about a lot, because I have seen how agents who embrace this habit […]


Get Back to Your Leads Faster With YouMail

In the real estate world, getting in touch with clients and prospects is crucial for the growth and success of your business. More often than not, however, you’re not always able to answer all of the calls you receive. The bad news is that missing a call could mean missing a sale. Statistics show that within […]