Let’s talk lead gen. You know as well as I do that real estate Google Ads are a goldmine for ready-to-go, bottom-of-funnel leads… if you use them the right way. But here’s the problem—too many agents are just throwing money at Google Ads…

The Key to Winning Real Estate Strategies: Run Plays That Work When it comes to growing a thriving real estate business, real estate strategies are everything. The top performers aren’t just lucky. They use repeatable, proven actions: what I…

Every year, as the snow melts and the flowers bloom, buyers and sellers flood the market. But success goes to the agents who plan ahead, build momentum, and follow a powerful marketing calendar. The question isn’t “Will the market be strong?”…

Go Big With A MEGA OPEN HOUSE If you want to stand out in today’s competitive market, hosting a mega open house is one of the best real estate open house ideas you can use to build brand awareness, meet motivated buyers, and secure new listings. A…

3 Real Estate Problems Every Agent Must Solve Let’s face it: the life of a real estate agent is full of hurdles. The most successful agents know how to face real estate agent challenges head-on and turn obstacles into opportunities. If you want to…

Hire a real estate marketing professional to free up your time for appointments. Two of the most important aspects of your business are appointments and marketing. They’re also two of the most time-consuming. Between the technical knowledge and…

An Open House sign-in sheet can earn MASSIVE returns. Welcome to Open House season! This is your opportunity to heat up with the weather and break big with Open Houses to attract a ton of interested people to your database. And it all starts with…

How to Write Marketing Emails That Actually Serve Your Purpose  You’ve undoubtedly heard that you need to be sending marketing emails. Jason Pantana calls real estate email marketing the “Greatest marketing channel of all time.” But here’s…

Luxury Real Estate Marketing Isn’t Like Any Other Type of Marketing Luxury real estate marketing is a whole different ballgame. If you want to move into high-end listings and attract affluent buyers and sellers, your approach must evolve. The…

How to Get Reviews in Today’s Review Economy Stop and think about this scenario for a second…A homeowner smack dab in the middle of your market is considering selling her home. Once that idea is in her head, what’s the next step in her…

New Agent Tips and Advice on How to Get into Real Estate Being a new real estate agent can feel overwhelming. You’re in a whole new world. You’re not receiving a salary. Real estate school barely prepared you for the real-life challenges, and…

A great brand starts with a great brand bible. Personal branding (or company branding) is all about consistency, and consistency only gets harder to maintain as your business grows. This is where having a brand bible comes into play. In this blog,…