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How to Ensure A Better Quality of Life in 2019

If you give yourself two weeks to complete a project, how long does it take? (Two weeks, right?) If you give yourself two days to finish it, how long does it take? (Two days, right?) It’s been said that “Work expands to fill the time we allow for its completion.” And it’s true! So let’s […]


15 Fantastic Books to Shape Your Mindset & Grow Your Business

You can romanticize it… snuggling up with a good book next to the fireplace on a chilly autumn night. Or you can be straightforward about it… educating yourself and arming yourself with new tactics as the New Year approaches. Either way, Q4 is a fantastic time to dive into some great books. I recently posted […]


Answering 3 Important Questions from the Next Generation – #TomFerryShow

I’m always encouraged when I see fresh faces in the crowd at our events. Over the last few years, I’ve met a lot of bright, super-ambitious, driven young people who have made real estate their chosen profession. It’s exciting to think of the innovations this “next generation” of agents will bring to our industry. It’d […]


More Great Business Tools You Should Be Using

A while back, I did a #TomFerryShow about 6 Killer Tools to Stay Ahead of the Competition. Today I want to add four more. My buddy Greg Robertson is the President and co-founder of W+R Studios, makers of Cloud Agent Suite. Together we’ve teamed up to offer you an extraordinary “test drive” of their services for […]


3 Rockstar Agents Reveal Their Best Q4 Tips – #TomFerryShow

What do you do when you get 3 agents in the same room who are responsible for more than 650 annual home sales? You pick their brains! You ask them for their secrets to success! You find out what they see on the horizon. That’s what this #TomFerryShow is all about. At last month’s BluePrint […]


Are You Ready for Crunch Time?

This might be a local reference, but stick with me… The Los Angeles Lakers’ longtime PA announcer Lawrence Tanter has a tradition when the fourth quarter of a game is just about to begin. In his inimitable deep voice and confident yet understated style, he says… “Heeeeeeere we go. The FOURTH and FINAL quarter…” When […]


Success Secrets from 8 People Who Inspire Me – #TomFerryShow

Success takes many shapes and many definitions. No matter how you define it, you need others to help you get there. That’s what this episode of the #TomFerryShow is all about. I’m sharing with you eight fascinating people who have shaped my views, taught me lifelong lessons, introduced new ideas to me and basically helped […]


Critical Lessons from One of Summit’s Most Poignant Moments

A poignant moment took place during my “Ask Me Anything” breakout session last month at Success Summit. I want to share it with you for a couple reasons: For one, I think many people will relate to the situation I’m about to describe. (I know I do.) And second, because within my reply was a […]


Four More Creative Ways to Attract Listings (Part 4 of 4) – #TomFerryShow

In the last three weeks, we’ve covered everything from sticky notes to Instagram Live videos, all in the name of helping you attract more listings! This week, we conclude this four-part series with four more strategies to put you in front of sellers. If you’ve missed any of the previous three, get caught up and […]


One Simple Mantra that Means EVERYTHING to Your Success

At last month’s Success Summit, I introduced a theme that I believe has the potential to become a very powerful mantra you can use. It consists of just four simple words. But when taken to heart, it makes all the difference in the world. What is this magical mantra? Ready? Here goes: “This is MY […]


Even More Innovative Listing Attraction Strategies! (Part 3 of 4) – #TomFerryShow

Hopefully you’ve picked up some great new strategies from our series on 16 innovative listing attraction systems. In case you’ve missed it, here’s part 1 and here’s part 2. Today we introduce four more winning strategies in part three! Let’s get to it!   Listing Attraction System 9: Review Letter from the Seller to the Neighbors You know we’re operating […]


Never Let the Vampires Steal Your Energy

I was recently talking with one our super coaches Vanda Martin, and she told me about one memorable event that happened early in her real estate career… It’s a cautionary tale I think is important that you hear, no matter how old you are or how long you’ve been in the business. Before I share […]


16 Killer Listing Attraction Strategies! (Part 2 of 4) – #TomFerryShow

Picking up right where we left off last week, I’m continuing to share 16 of the 33 listing attraction systems I presented at Success Summit early last month. (If you want all 33, it’s not too late to purchase LiveCast and “own” three full days worth of content from Summit 2018 forever.) Let’s get on to the next four methods (5-8)…   […]


The #1 Task You Should Be “Ferociously Intentional” About

Did you hear the news? Three percent of you are actually doing your jobs well. Ouch. Did that hurt a bit? The stats don’t lie: There are 1.3 million real estate agents in the U.S. Only 43,000 of those are really doing it, though… That’s how many people sell more than 25 homes annually. Why? […]


16 Ingenious Ways to Attract Listings Now! (Part 1 of 4) – #TomFerryShow

Where do your listings come from? I hope that’s a tough question to answer… …Because if it takes some thought, that probably means you have a variety of strategies in place that are all delivering listing opportunities to you. If you only have a few – or worse yet, one – it’s an all-too-easy question […]


Case Study: Brand New Agent to $500K GCI in 2 Years!

In May of 2015, Ryan Skrzypkowski had been in real estate three short months… …and admittedly, didn’t really have a clue what he was doing. Today, he’s on pace to achieve his goal of $50 million in sales in 2018 after two consecutive stellar years at $20 million. So how did everything change so quickly […]


3 Ways to Shift Your Identity & Change Your Life – #TomFerryShow

Let me ask you a few questions: Do you identify yourself as someone who… …delivers value? …is wealthy? …is healthy? …is ambitious? We all have thoughts about ourselves that run the gamut from positive to negative. I’m sure some of these sound familiar – traits we’re proud of, skills we possess, insecurities we obsess over, […]


Dear Tom: Q&A on Mentors, Marriages, Marketing & More! – #TomFerryShow

What an impressive array of questions I got to answer on this Q&A episode of the #TomFerryShow! From marriages to mentors, old-school marketing methods and more, it’s a good one. Watch the full episode for all the details, while here in the blog I’m breaking down a few of the most critical questions.   What […]


5 Adjustments You Must Make to Guarantee Success in Any Market – #TomFerryShow

Today begins our biggest event of the year, Success Summit! As soon as I take the stage this morning, I’m going to jump into some strategies, mindsets and tactics designed to help agents dominate in a changing marketplace over the next 18-24 months. Why a changing marketplace? Because we’ve been on an upward trend for […]


Tips & Tricks to Maximize Your Video Marketing – #TomFerryShow

When I got approached to be interviewed about The Power of Video Marketing, I knew the conversation would be packed full of valuable tips for today’s video-first marketing environment. So we shot it as a #TomFerryShow as well! And what resulted was 30+ minutes of powerful video tips and tricks. I’m focusing on some of the […]


3 Steps to Snap Out of “Survival Mode” – & More! – #TomFerryShow

On today’s #TomFerryShow, I answer some excellent agent questions about… Social media’s place in building your business (0:36) IGTV’s emerging role in marketing (1:15) The ideal real estate team size (2:22) Who makes more money: Solo agents or teams? (3:36) I encourage you to watch the full episode to get all the answers. Here on the […]


Let’s Get Real: Why Not You?

This isn’t a #TomFerryShow. But I do have a video I want you to watch. It’s only five minutes. And it might be one of the most important messages I’ve ever recorded. Consider it a “heart to heart” designed to help create your moment of inspiration. To get where you want to go in life, you […]


6 Killer Tools to Stay Ahead of the Competition – #TomFerryShow

Saving time. Making more money. Connecting more meaningfully with your clients. Growing your business. Do these sound good? That’s what I thought. And that’s why I’m sharing six of my favorite business tools on this episode of the #TomFerryShow! Let’s go!   A Modern & Relevant Way to Keep in Touch with Your Database BombBomb Prompt […]


Real Estate Scripts Roundup: 11 Scripts to Win More Business

We talk a lot about real estate scripts on the #TomFerryShow and in this blog. Why? Because they’re difference makers. When you know what to say… …You pick up the phone more frequently. …You deliver with confidence. …And you convert more business. There are three script-related episodes of the #TomFerryShow I want to remind you […]


Sales & Growth Strategies with Tiffani Bova – #TomFerryShow

On Wednesday, August 8, Salesforce’s Global Customer Growth and Innovation Evangelist Tiffani Bova will take the stage as one of two keynote speakers at this year’s Success Summit in Anaheim. With that appearance still four weeks away, I wanted to give you a sneak peek of her wisdom into helping salespeople grow their businesses… …So I […]


It’s Time to Stop Beating Yourself Up

“I suck at follow-up.” “I don’t deserve to make $1 million.” “It’s hard for me to get in shape.” “I just really like bad food.” If someone told you to write the perfect script for your life’s story, would you include any of those sentences? Then why do you tell yourself things like this in […]


2018 Midpoint Progress Report

Hopefully you remember this #TomFerryShow from back in late 2017 where we helped you create your 2018 business plan. You made your plan, right? But have you been following it? Have you been doing the things that give you the power? Or have you let being “busy” prevent you from doing the most important tasks that […]


Closing the Gap: Where Do You Need to Focus Most?

It’s always important to take a step back every now and then to evaluate your business. That’s what I’m asking you to do today. I’ve identified seven categories I consider instrumental to every sales professional’s success. What I want you to do is rate yourself in each of them. You can go it alone if […]


Introducing the Newest Member of Our Coaching Family

Several weeks ago, in a ballroom packed full of brokers and managers at the Hilton Costa Mesa (just minutes from Tom Ferry HQ), we announced something very exciting. We’ve added to our family! Our product family, that is… You might know about our Core+, Elite+ and Team+ coaching programs, each geared toward maximizing productivity among […]


Celebrating a Major Milestone with 5 Must-See Videos

Earlier this week, we surpassed 10 million views on our YouTube account! To celebrate this milestone, I wanted to share five of our most popular and most valuable videos every agent should watch. Some of these you might’ve seen before, others you might have missed. But I know EVERY ONE OF THEM can be beneficial […]


The Case for Attending Summit AND BluePrint

Some will perceive this blog as self-serving, no doubt. Others will recognize it comes from a genuine place because I’ve worked with real estate professionals for 30+ years, and I know what makes them successful. Here’s why I’m writing it… I get a lot of questions from agents about the difference between Success Summit and […]


Case Study: 20 Deals to 218 in Just 3 Years!

When Brok Hansmeyer dropped from 33 transactions in 2013 to 20 in 2014, he knew he was capable of so much more. But to get there, something had to change. Oh, it changed alright. By 2017, Brok and his team were closing 218 transactions while he took three week-long vacations — with his phone turned […]


Q1 Is Done: How Are You Doing?

So… Q1 is coming to an end. You know what that means… It’s progress report time. You should have achieved 25 percent of your goals by now. But have you? Before we get to your goals, I encourage you to read this awesome story from coaching member Tyler Whitman in New York City. He posted […]


How a Five-Time NBA Champ Inspires Me to Never Settle

I asked Kobe Bryant (yeah, that Kobe Bryant) in the gym recently “Why are you here at 5:00 a.m., five days a week, flying coast to coast, working harder than you did in your NBA days?” He said two things: “I’m going to be in better shape off the court than I was on the […]


Is Your Personal “OS” in Need of an Upgrade?

What would happen if you put an operating system from five years ago on your phone today? If it was able to operate at all, it’d be glitchy, slow and inefficient. You’d probably ditch it after a few hours and go buy a new phone rather than deal with the frustration. So then… What about […]


The More Efficient You Become, the Fewer Leads You Need

“Time on market” for listings reached an all-time low of just 3 weeks in 2017, according to data from the National Association of REALTORS. Certainly, this can be attributed to a robust real estate market, but I suspect another factor is at play, too… Efficiency. We live in an age of efficiency. We want — […]


13 Ways to Maximize Your Next Open House – #TomFerryShow

What if I gave you the opportunity to talk to an average of 10 people who are considering selling their house PLUS a whole bunch of interested buyers… EVERY weekend! What would that be worth to you? Here’s what I’m getting at… Springtime means Open House season! Are you excited? Or do you dread the […]


4 Crucial Content Categories Every Agent Should Be Creating

Becoming the “knowledge broker” in your marketplace doesn’t just happen. It takes work. No matter how experienced you are, no matter how successful you’ve been, people aren’t going to universally consider you the premier local resource for real estate information — unless YOU make that happen. The way to make that happen is by consistently […]


How We Do It: Behind the Scenes of the #TomFerryShow

If you’ve been paying attention to the #TomFerryShow at all, you know I’m all-in on video. We’re in the video age, and it’s only getting bigger. Every #TomFerryShow we do on any topic related to video generates tons of comments and questions. In this episode, we strive to answer as many of those questions as possible […]


Is Your Narrative “For You” or “Against You”?

“I suck at follow-up.” “I don’t deserve to make $1 million.” “It’s hard for me to get in shape.” “I just really like bad food.” If someone told you to write the perfect script for your life’s story, would you include any of those sentences? Then why do you tell yourself things like this in […]


The Top 12 Lead Generation Sources for Real Estate Success – #TomFerryShow

Where’s your next seller lead coming from? The answer to this question tells me a lot about your real estate business. If you have no idea, you’re in trouble. It means you’re operating without a strategy. Flying by the seat of your pants. Rolling the dice on your career… …On your future! So, what’s your […]


When Maxine Talks, You’d Be Wise to Listen

Last weekend I went to a birthday party. Not just any birthday party… …An 80th birthday party. …For one of the most vivacious, full-of-life and gusto people I know! The Rockstar of all Rockstars… Maxine Gellens! Next month will mark 43 years in real estate for Maxine. And she’s going strong as ever. Maxine and […]


8 Questions from Agents. 8 Answers from Tom. – #TomFerryShow

On this #TomFerryShow, I’m answering agents’ questions! Here in the blog, I’ll break down a few of my most useful answers. Watch the show for the full experience, including my personal “absolute, non-negotiable goal.” Let’s get started…   What’s the Best Way to Build a Listing Pipeline on Sweat Equity? [0:34] Here are four low-cost […]


How to Maximize Accountability and Create the Results You Desire

Quick quiz: Which will get you to your fitness goal faster? Working out for 30 minutes 4 days a week. Working out for 30 minutes 2 days a week. Which will allow you to finish a book faster? Reading for one hour 6 days a week. Reading for one hour 3 days a week. I […]


7 Takeaways from My Interview with Gary Vee – #TomFerryShow

If you’re at all familiar with Gary Vaynerchuk, you know he has a style and delivery all his own. So I strongly urge you to watch the entire episode above to get the full experience. Here in the blog, I’m breaking down “Golden Nuggets from Gary,” my top seven takeaways from our enlightening conversation.


90 Minutes A Week to More Effective Marketing

There are 13 items on the Weekly Million Dollar Checklist I shared at last year’s Success Summit. (You can download it here.) In this blog, I want to focus on just one of those 13 tasks. This one… If you want to create truly effective marketing, you can’t just “wing it.”


How Do You Do It, Tom? (Part 2) – #TomFerryShow

This episode of the #TomFerryShow is part two of “How Do You Do It, Tom?” where I answer questions from my team about my own personal disciplines. If you missed part one, click here to get caught up. In this episode, I reveal my methods and philosophies on: Maintaining focus Keeping myself accountable to my […]


Why Elite+ Retreat Blew My Mind

I want to use this blog to talk about how proud I am of something we’ve built. Last week in Palm Desert, more than 1,200 Rockstar real estate professionals joined me (and 155 of our coaches) at Elite+ Retreat, a two-day private training event exclusively for our Elite+ coaching members. The energy, the ideas, the […]