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Master Your Market Knowledge… And Make Good Things Happen!

When coaching member Lynn Hurley recently found herself with a listing that just wouldn’t sell, she turned to her coach for advice. “You’ve gotta know your market,” he advised her. Like many agents, Lynn considered herself knowledgeable about her market. But she soon realized how much deeper her knowledge could go… and how meaningful that […]


Two Minutes of Coaching That Can Mean Everything to Your 2019

I’m gonna make this short and to the point… It’s December. A new beginning is just a few weeks away… a fresh start. And in a changing market, it’s going to require a little more effort, a little more discipline, and a proven plan to achieve your goals. So… Are you ready?   Here’s What I […]


Video Hacks Learned from the Industry’s Biggest Influencers – #TomFerryShow

For the second consecutive year, BombBomb has conducted a comprehensive analysis of how real estate professionals are using video. The result of their efforts is the fantastic Real Estate Video Influencers Guide, packed with tons of extremely valuable advice direct from the winners themselves. If you haven’t already, make sure to download the 2018 report […]


7 “Must Do” Actions for the New Normal Market

Some agents are feeling it. Some aren’t. Some are letting others convince them it’s happening. What about you… Has the shift hit you yet? From speaking with agents all over, here’s the general pattern I’ve observed: While sales of low-end and mid-range homes remain robust in most areas, the high-end is now experiencing a buyer’s […]


7 Secret Hacks to Make Your Goals More Attainable – #TomFerryShow

So you set a goal… and then what? What do you do next? You’re all excited and you start working on it, and… as soon as that initial enthusiasm fizzles out, you fall off track? Sound familiar? If so, you’re in the right place. I’m sharing with you today seven steps I put into action […]


The Gift of the Shift!

Sometimes the simplest ideas are the most profound. Ever notice when you hear or read something that seems so simple, but it totally crystallizes a new way of thinking? Here’s why I bring it up: Last week I was asked to speak to a couple teams in our Team+ coaching program who got together for […]


6 Steps to Make 2019 Your #BestYearEver – #TomFerryShow

Volatility in the market doesn’t mean you need to lower your expectations. I’m a firm believer that 2019 will be full of opportunity and can be your absolute #BestYearEver. If you agree, I’ve got six steps that should form the foundation of your success over the next 13 months. Ready? Let’s go!   2019 #BestYearEver […]


3 Simple Rules for Highly Effective Role Plays

I know you’re busy. I know you have a million things on your plate. I also know you want to be the best salesperson you can be. That’s why, no matter how busy you are, it’s so critical to schedule practice time into your calendar. Role playing should be part of your morning routine, day […]


Critical Sales Lessons from the Military Elite – #TomFerryShow

Happy Veterans Day to all those who served! To honor your service and sacrifice, I’m devoting this episode of the #TomFerryShow to all veterans. And I’ve got the perfect guest to do so… Bill Hart is the author of a fantastic book called “White Collar Warrior: Lessons for Sales Professionals from America’s Military Elite.” To […]


A Must-Read Resource for Any Video Marketer!

Have you put an additional emphasis on video in 2018… Or are you still struggling to step in front of the camera? No matter where you’re at with video marketing, there’s always more to learn. And there are few better educational resources than the Real Estate Video Influencers Guide recently released by BombBomb. I’m so […]


3 Killer Takeaways from One of the Brightest Minds I Know – #TomFerryShow

Matthew Ferrara is such an engaging speaker and interesting thinker, I hope you’ll watch the video above. I felt very fortunate to have him speak at this year’s Summit, and now I’m very happy to be able to share him with you here on the #TomFerryShow. In the blog below, I’m going to do my […]


The Critical Difference Between ‘Knowing’ and ‘Doing’

Consider this blog a quick coaching session from me to you. And fair warning: The message might sting just a bit. But believe me, it’s delivered with good intentions. (And if it does sting, that means you needed to hear this.) Just a few weeks ago, I published a blog of book recommendations. You can […]


Why Content and Data Mean Everything to Growing Your Business – #TomFerryShow

Anytime I can expose people to great ideas makes me so happy. So I was practically giddy to share special guest speaker Mark Roberge at our recent Team+ Retreat in Boston, a private event exclusively for our Team+ coaching members. Mark is the former Chief Revenue Officer at HubSpot and author of the fantastic book, […]


3 Things the Market Is Practically Begging You to Do

Let me ask you a question: When you think about the things you do every day, are your actions dictated primarily by intuition or by data? Data-driven action steps are good things in today’s economy. Pay attention to the data, listen to the market, and serve accordingly. That’s what I’ve got for you today. When […]


How to Ensure A Better Quality of Life in 2019

If you give yourself two weeks to complete a project, how long does it take? (Two weeks, right?) If you give yourself two days to finish it, how long does it take? (Two days, right?) It’s been said that “Work expands to fill the time we allow for its completion.” And it’s true! So let’s […]


How Doug Edrington Grew from 100 to 490+ Transactions a Year – #TomFerryShow

Imagine being stuck selling “only” 100 homes a year for three straight years… 😊 Not bad, right? For Chattanooga, TN’s Doug Edrington, it wasn’t bad. But he knew he and his team were capable of so much more. So they went out and proved it. After three straight years of closing 100 transactions, they did […]


15 Fantastic Books to Shape Your Mindset & Grow Your Business

You can romanticize it… snuggling up with a good book next to the fireplace on a chilly autumn night. Or you can be straightforward about it… educating yourself and arming yourself with new tactics as the New Year approaches. Either way, Q4 is a fantastic time to dive into some great books. I recently posted […]


Answering 3 Important Questions from the Next Generation – #TomFerryShow

I’m always encouraged when I see fresh faces in the crowd at our events. Over the last few years, I’ve met a lot of bright, super-ambitious, driven young people who have made real estate their chosen profession. It’s exciting to think of the innovations this “next generation” of agents will bring to our industry. It’d […]


More Great Business Tools You Should Be Using

A while back, I did a #TomFerryShow about 6 Killer Tools to Stay Ahead of the Competition. Today I want to add four more. My buddy Greg Robertson is the President and co-founder of W+R Studios, makers of Cloud Agent Suite. Together we’ve teamed up to offer you an extraordinary “test drive” of their services for […]


3 Rockstar Agents Reveal Their Best Q4 Tips – #TomFerryShow

What do you do when you get 3 agents in the same room who are responsible for more than 650 annual home sales? You pick their brains! You ask them for their secrets to success! You find out what they see on the horizon. That’s what this #TomFerryShow is all about. At last month’s BluePrint […]


Are You Ready for Crunch Time?

This might be a local reference, but stick with me… The Los Angeles Lakers’ longtime PA announcer Lawrence Tanter has a tradition when the fourth quarter of a game is just about to begin. In his inimitable deep voice and confident yet understated style, he says… “Heeeeeeere we go. The FOURTH and FINAL quarter…” When […]


Success Secrets from 8 People Who Inspire Me – #TomFerryShow

Success takes many shapes and many definitions. No matter how you define it, you need others to help you get there. That’s what this episode of the #TomFerryShow is all about. I’m sharing with you eight fascinating people who have shaped my views, taught me lifelong lessons, introduced new ideas to me and basically helped […]


Critical Lessons from One of Summit’s Most Poignant Moments

A poignant moment took place during my “Ask Me Anything” breakout session last month at Success Summit. I want to share it with you for a couple reasons: For one, I think many people will relate to the situation I’m about to describe. (I know I do.) And second, because within my reply was a […]


Four More Creative Ways to Attract Listings (Part 4 of 4) – #TomFerryShow

In the last three weeks, we’ve covered everything from sticky notes to Instagram Live videos, all in the name of helping you attract more listings! This week, we conclude this four-part series with four more strategies to put you in front of sellers. If you’ve missed any of the previous three, get caught up and […]


One Simple Mantra that Means EVERYTHING to Your Success

At last month’s Success Summit, I introduced a theme that I believe has the potential to become a very powerful mantra you can use. It consists of just four simple words. But when taken to heart, it makes all the difference in the world. What is this magical mantra? Ready? Here goes: “This is MY […]


Even More Innovative Listing Attraction Strategies! (Part 3 of 4) – #TomFerryShow

Hopefully you’ve picked up some great new strategies from our series on 16 innovative listing attraction systems. In case you’ve missed it, here’s part 1 and here’s part 2. Today we introduce four more winning strategies in part three! Let’s get to it!   Listing Attraction System 9: Review Letter from the Seller to the Neighbors You know we’re operating […]


Never Let the Vampires Steal Your Energy

I was recently talking with one our super coaches Vanda Martin, and she told me about one memorable event that happened early in her real estate career… It’s a cautionary tale I think is important that you hear, no matter how old you are or how long you’ve been in the business. Before I share […]


16 Killer Listing Attraction Strategies! (Part 2 of 4) – #TomFerryShow

Picking up right where we left off last week, I’m continuing to share 16 of the 33 listing attraction systems I presented at Success Summit early last month. (If you want all 33, it’s not too late to purchase LiveCast and “own” three full days worth of content from Summit 2018 forever.) Let’s get on to the next four methods (5-8)…   […]


The #1 Task You Should Be “Ferociously Intentional” About

Did you hear the news? Three percent of you are actually doing your jobs well. Ouch. Did that hurt a bit? The stats don’t lie: There are 1.3 million real estate agents in the U.S. Only 43,000 of those are really doing it, though… That’s how many people sell more than 25 homes annually. Why? […]


16 Ingenious Ways to Attract Listings Now! (Part 1 of 4) – #TomFerryShow

Where do your listings come from? I hope that’s a tough question to answer… …Because if it takes some thought, that probably means you have a variety of strategies in place that are all delivering listing opportunities to you. If you only have a few – or worse yet, one – it’s an all-too-easy question […]


Case Study: Brand New Agent to $500K GCI in 2 Years!

In May of 2015, Ryan Skrzypkowski had been in real estate three short months… …and admittedly, didn’t really have a clue what he was doing. Today, he’s on pace to achieve his goal of $50 million in sales in 2018 after two consecutive stellar years at $20 million. So how did everything change so quickly […]


3 Ways to Shift Your Identity & Change Your Life – #TomFerryShow

Let me ask you a few questions: Do you identify yourself as someone who… …delivers value? …is wealthy? …is healthy? …is ambitious? We all have thoughts about ourselves that run the gamut from positive to negative. I’m sure some of these sound familiar – traits we’re proud of, skills we possess, insecurities we obsess over, […]


Dear Tom: Q&A on Mentors, Marriages, Marketing & More! – #TomFerryShow

What an impressive array of questions I got to answer on this Q&A episode of the #TomFerryShow! From marriages to mentors, old-school marketing methods and more, it’s a good one. Watch the full episode for all the details, while here in the blog I’m breaking down a few of the most critical questions.   What […]


5 Adjustments You Must Make to Guarantee Success in Any Market – #TomFerryShow

Today begins our biggest event of the year, Success Summit! As soon as I take the stage this morning, I’m going to jump into some strategies, mindsets and tactics designed to help agents dominate in a changing marketplace over the next 18-24 months. Why a changing marketplace? Because we’ve been on an upward trend for […]


Tips & Tricks to Maximize Your Video Marketing – #TomFerryShow

When I got approached to be interviewed about The Power of Video Marketing, I knew the conversation would be packed full of valuable tips for today’s video-first marketing environment. So we shot it as a #TomFerryShow as well! And what resulted was 30+ minutes of powerful video tips and tricks. I’m focusing on some of the […]


3 Steps to Snap Out of “Survival Mode” – & More! – #TomFerryShow

On today’s #TomFerryShow, I answer some excellent agent questions about… Social media’s place in building your business (0:36) IGTV’s emerging role in marketing (1:15) The ideal real estate team size (2:22) Who makes more money: Solo agents or teams? (3:36) I encourage you to watch the full episode to get all the answers. Here on the […]


Let’s Get Real: Why Not You?

This isn’t a #TomFerryShow. But I do have a video I want you to watch. It’s only five minutes. And it might be one of the most important messages I’ve ever recorded. Consider it a “heart to heart” designed to help create your moment of inspiration. To get where you want to go in life, you […]


6 Killer Tools to Stay Ahead of the Competition – #TomFerryShow

Saving time. Making more money. Connecting more meaningfully with your clients. Growing your business. Do these sound good? That’s what I thought. And that’s why I’m sharing six of my favorite business tools on this episode of the #TomFerryShow! Let’s go!   A Modern & Relevant Way to Keep in Touch with Your Database BombBomb Prompt […]


Real Estate Scripts Roundup: 11 Scripts to Win More Business

We talk a lot about real estate scripts on the #TomFerryShow and in this blog. Why? Because they’re difference makers. When you know what to say… …You pick up the phone more frequently. …You deliver with confidence. …And you convert more business. There are three script-related episodes of the #TomFerryShow I want to remind you […]


Sales & Growth Strategies with Tiffani Bova – #TomFerryShow

On Wednesday, August 8, Salesforce’s Global Customer Growth and Innovation Evangelist Tiffani Bova will take the stage as one of two keynote speakers at this year’s Success Summit in Anaheim. With that appearance still four weeks away, I wanted to give you a sneak peek of her wisdom into helping salespeople grow their businesses… …So I […]


It’s Time to Stop Beating Yourself Up

“I suck at follow-up.” “I don’t deserve to make $1 million.” “It’s hard for me to get in shape.” “I just really like bad food.” If someone told you to write the perfect script for your life’s story, would you include any of those sentences? Then why do you tell yourself things like this in […]


2018 Midpoint Progress Report

Hopefully you remember this #TomFerryShow from back in late 2017 where we helped you create your 2018 business plan. You made your plan, right? But have you been following it? Have you been doing the things that give you the power? Or have you let being “busy” prevent you from doing the most important tasks that […]


Closing the Gap: Where Do You Need to Focus Most?

It’s always important to take a step back every now and then to evaluate your business. That’s what I’m asking you to do today. I’ve identified seven categories I consider instrumental to every sales professional’s success. What I want you to do is rate yourself in each of them. You can go it alone if […]


Introducing the Newest Member of Our Coaching Family

Several weeks ago, in a ballroom packed full of brokers and managers at the Hilton Costa Mesa (just minutes from Tom Ferry HQ), we announced something very exciting. We’ve added to our family! Our product family, that is… You might know about our Core+, Elite+ and Team+ coaching programs, each geared toward maximizing productivity among […]


Celebrating a Major Milestone with 5 Must-See Videos

Earlier this week, we surpassed 10 million views on our YouTube account! To celebrate this milestone, I wanted to share five of our most popular and most valuable videos every agent should watch. Some of these you might’ve seen before, others you might have missed. But I know EVERY ONE OF THEM can be beneficial […]


The Case for Attending Summit AND BluePrint

Some will perceive this blog as self-serving, no doubt. Others will recognize it comes from a genuine place because I’ve worked with real estate professionals for 30+ years, and I know what makes them successful. Here’s why I’m writing it… I get a lot of questions from agents about the difference between Success Summit and […]