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A Glimpse Inside This Week’s Elite+ Retreat

Fourteen hundred of the world’s best agents converged on San Diego earlier this week for our event. But in reality, Elite+ Retreat is their event. I’m basically the facilitator… the event planner. Sure, I hosted a few sessions. But the real stars of this event are the guest speakers and the phenomenal Rockstar attendees who […]


One Big Scary Trend & Three Strategies to Overcome It – #TomFerryShow

Let’s get real here… There are large groups of people out there trying to put you out of business. There’s so much money generated by the real estate industry, it’s no surprise that lots of people want a piece of that pie. Discounters, iBuyers, new hybrid models… Many of which are very well-funded. They’re all […]


Conversion Made Easier: 3 Reasons to Overcome Your Aversion to Scripts

We’ve all had one of those experiences with a salesperson or customer service rep who is obviously reading from a script… and doing it poorly. Do you know why that’s a total bummer to me? Sure, it’s cringe-worthy and we feel embarrassed for the guy. But the real reason it bums me out is because […]


Answering Your Most Important Business-Building Questions – #TomFerryShow

Hopefully you’ve seen the advice I’ve been sharing in my Instagram Stories lately. I’ve received a ton of questions, so if I haven’t answered yours yet, keep submitting and I’ll get to it eventually. If you’re not following me, start now >> https://www.instagram.com/tomferry/ I thought it’d be fun to dig into nine of those questions […]


You Need to See This: My Top 10 Videos of 2018

At the end of 2018, I asked my team to look back at all the videos we created throughout the year. I wanted to know which ones got the best engagement, the most views, and resonated the strongest with you, the viewer we’re creating them for. We narrowed it down to a “Top 10” list […]


The Definitive Listing Presentation Primer for 2019

It’s time to shake things up. 2019 isn’t going to be “more of the same.” A changing market means this year is likely to challenge you more. It’s going to require a new, stronger approach to the things you do. And there are few elements of your business more important than your listing presentation. Think […]


Face Your Fears to Become Your Best Self – #TomFerryShow

I love stories about people triumphing over adversity. That’s why I was so happy to welcome David Goggins into my office for this episode of the #TomFerryShow. David took what could have been a tragic tale and turned it into something beautiful… and inspiring… and truly extraordinary. You may have seen him at our 2017 […]


7 Hot Tips to Capitalize on Expireds Now!

We’re on Day 3 of the new year and I sincerely hope you’ve booked some appointments already. The best agents aren’t “easing” their way into the New Year. They jumped in bright and early on January 1… And for good reason! Early January for real estate professionals is sort of like the opening of hunting […]


Holiday Project: Create Your “Vision Board 2.0” to Crush 2019

Chances are you might have some “down time” over the next week or so before ramping back up for the new year. I’m going to suggest a fun exercise to make good use of that time – and it can even involve your family members! Consider it part crafting and part goal setting. Because it’s […]


Master Your Market Knowledge… And Make Good Things Happen!

When coaching member Lynn Hurley recently found herself with a listing that just wouldn’t sell, she turned to her coach for advice. “You’ve gotta know your market,” he advised her. Like many agents, Lynn considered herself knowledgeable about her market. But she soon realized how much deeper her knowledge could go… and how meaningful that […]


Two Minutes of Coaching That Can Mean Everything to Your 2019

I’m gonna make this short and to the point… It’s December. A new beginning is just a few weeks away… a fresh start. And in a changing market, it’s going to require a little more effort, a little more discipline, and a proven plan to achieve your goals. So… Are you ready?   Here’s What I […]


7 “Must Do” Actions for the New Normal Market

Some agents are feeling it. Some aren’t. Some are letting others convince them it’s happening. What about you… Has the shift hit you yet? From speaking with agents all over, here’s the general pattern I’ve observed: While sales of low-end and mid-range homes remain robust in most areas, the high-end is now experiencing a buyer’s […]


6 Steps to Make 2019 Your #BestYearEver – #TomFerryShow

Volatility in the market doesn’t mean you need to lower your expectations. I’m a firm believer that 2019 will be full of opportunity and can be your absolute #BestYearEver. If you agree, I’ve got six steps that should form the foundation of your success over the next 13 months. Ready? Let’s go!   2019 #BestYearEver […]


3 Simple Rules for Highly Effective Role Plays

I know you’re busy. I know you have a million things on your plate. I also know you want to be the best salesperson you can be. That’s why, no matter how busy you are, it’s so critical to schedule practice time into your calendar. Role playing should be part of your morning routine, day […]


How Doug Edrington Grew from 100 to 490+ Transactions a Year – #TomFerryShow

Imagine being stuck selling “only” 100 homes a year for three straight years… 😊 Not bad, right? For Chattanooga, TN’s Doug Edrington, it wasn’t bad. But he knew he and his team were capable of so much more. So they went out and proved it. After three straight years of closing 100 transactions, they did […]


Answering 3 Important Questions from the Next Generation – #TomFerryShow

I’m always encouraged when I see fresh faces in the crowd at our events. Over the last few years, I’ve met a lot of bright, super-ambitious, driven young people who have made real estate their chosen profession. It’s exciting to think of the innovations this “next generation” of agents will bring to our industry. It’d […]


3 Rockstar Agents Reveal Their Best Q4 Tips – #TomFerryShow

What do you do when you get 3 agents in the same room who are responsible for more than 650 annual home sales? You pick their brains! You ask them for their secrets to success! You find out what they see on the horizon. That’s what this #TomFerryShow is all about. At last month’s BluePrint […]


Are You Ready for Crunch Time?

This might be a local reference, but stick with me… The Los Angeles Lakers’ longtime PA announcer Lawrence Tanter has a tradition when the fourth quarter of a game is just about to begin. In his inimitable deep voice and confident yet understated style, he says… “Heeeeeeere we go. The FOURTH and FINAL quarter…” When […]


Critical Lessons from One of Summit’s Most Poignant Moments

A poignant moment took place during my “Ask Me Anything” breakout session last month at Success Summit. I want to share it with you for a couple reasons: For one, I think many people will relate to the situation I’m about to describe. (I know I do.) And second, because within my reply was a […]


Four More Creative Ways to Attract Listings (Part 4 of 4) – #TomFerryShow

In the last three weeks, we’ve covered everything from sticky notes to Instagram Live videos, all in the name of helping you attract more listings! This week, we conclude this four-part series with four more strategies to put you in front of sellers. If you’ve missed any of the previous three, get caught up and […]


One Simple Mantra that Means EVERYTHING to Your Success

At last month’s Success Summit, I introduced a theme that I believe has the potential to become a very powerful mantra you can use. It consists of just four simple words. But when taken to heart, it makes all the difference in the world. What is this magical mantra? Ready? Here goes: “This is MY […]


Even More Innovative Listing Attraction Strategies! (Part 3 of 4) – #TomFerryShow

Hopefully you’ve picked up some great new strategies from our series on 16 innovative listing attraction systems. In case you’ve missed it, here’s part 1 and here’s part 2. Today we introduce four more winning strategies in part three! Let’s get to it!   Listing Attraction System 9: Review Letter from the Seller to the Neighbors You know we’re operating […]


Never Let the Vampires Steal Your Energy

I was recently talking with one our super coaches Vanda Martin, and she told me about one memorable event that happened early in her real estate career… It’s a cautionary tale I think is important that you hear, no matter how old you are or how long you’ve been in the business. Before I share […]


16 Killer Listing Attraction Strategies! (Part 2 of 4) – #TomFerryShow

Picking up right where we left off last week, I’m continuing to share 16 of the 33 listing attraction systems I presented at Success Summit early last month. (If you want all 33, it’s not too late to purchase LiveCast and “own” three full days worth of content from Summit 2018 forever.) Let’s get on to the next four methods (5-8)…   […]


The #1 Task You Should Be “Ferociously Intentional” About

Did you hear the news? Three percent of you are actually doing your jobs well. Ouch. Did that hurt a bit? The stats don’t lie: There are 1.3 million real estate agents in the U.S. Only 43,000 of those are really doing it, though… That’s how many people sell more than 25 homes annually. Why? […]


16 Ingenious Ways to Attract Listings Now! (Part 1 of 4) – #TomFerryShow

Where do your listings come from? I hope that’s a tough question to answer… …Because if it takes some thought, that probably means you have a variety of strategies in place that are all delivering listing opportunities to you. If you only have a few – or worse yet, one – it’s an all-too-easy question […]


3 Ways to Shift Your Identity & Change Your Life – #TomFerryShow

Let me ask you a few questions: Do you identify yourself as someone who… …delivers value? …is wealthy? …is healthy? …is ambitious? We all have thoughts about ourselves that run the gamut from positive to negative. I’m sure some of these sound familiar – traits we’re proud of, skills we possess, insecurities we obsess over, […]


6 Killer Tools to Stay Ahead of the Competition – #TomFerryShow

Saving time. Making more money. Connecting more meaningfully with your clients. Growing your business. Do these sound good? That’s what I thought. And that’s why I’m sharing six of my favorite business tools on this episode of the #TomFerryShow! Let’s go!   A Modern & Relevant Way to Keep in Touch with Your Database BombBomb Prompt […]


Real Estate Scripts Roundup: 11 Scripts to Win More Business

We talk a lot about real estate scripts on the #TomFerryShow and in this blog. Why? Because they’re difference makers. When you know what to say… …You pick up the phone more frequently. …You deliver with confidence. …And you convert more business. There are three script-related episodes of the #TomFerryShow I want to remind you […]


Agent Q&A: 8 Great Questions! – #TomFerryShow

It’s time for another fun-filled and information-packed Q&A episode of the #TomFerryShow! As usual, I encourage you to watch the full show to get the complete picture, while here in the blog I’m breaking down three of the most interesting questions.   What’s the Best Way to Learn Your Local Market as a New Agent? […]


5 to Thrive: Daily Habits of the Ultra-Successful – #TomFerryShow

The five activities I’m talking about in today’s #TomFerryShow can be part of your morning routine. Or they can be dispersed throughout the day. It really doesn’t matter… What does matter is making them happen on a consistent, daily basis. I promise you this… If you do all five of these for 12 months straight, […]


3 Laws of High Trust Selling with Todd Duncan – #TomFerryShow

It doesn’t matter if you’re buying a pack of gum or your family’s home… …You want to buy it from someone who is trustworthy, right? Trust plays a HUGE role in the buying process. In fact, it’s the No. 1 factor for consumers when choosing a real estate professional. So we all agree trust is a […]


The 4-Step Fix for a Flatlining Business – #TomFerryShow

If you want an extraordinary second half of 2018, it’s time… To become an APPOINTMENT SETTING MACHINE! If your business isn’t where you want it, focusing on appointment setting is always a great cure. I’ve got 4 steps to help you get out of the rut, set more appointments and absolutely crush the remainder of […]


20 Insanely Important Lessons for New Agents – #TomFerryShow

Anne Schreiber is on track to sell 100 homes in San Diego this year. Jeremy Cady is pacing toward 120 closed transactions between his two markets of Atlanta, GA and Jacksonville, FL. I recently had the opportunity to get these two Rockstar agents in the same room at the same time to pick their brains […]


Q1 Is Done: How Are You Doing?

So… Q1 is coming to an end. You know what that means… It’s progress report time. You should have achieved 25 percent of your goals by now. But have you? Before we get to your goals, I encourage you to read this awesome story from coaching member Tyler Whitman in New York City. He posted […]


5 Superpowers of Uber-Successful Real Estate Agents – #TomFerryShow

It only takes one… One skill you “own” and completely embody. It’s your Superpower! But do you know yours? In this #TomFerryShow, I’m talking about 5 Superpowers of Uber-Successful Real Estate Agents. Here are three action steps for you to take from this episode: Gain awareness of your superpower(s) Acknowledge where you can improve Make […]


How We Do It: Behind the Scenes of the #TomFerryShow

If you’ve been paying attention to the #TomFerryShow at all, you know I’m all-in on video. We’re in the video age, and it’s only getting bigger. Every #TomFerryShow we do on any topic related to video generates tons of comments and questions. In this episode, we strive to answer as many of those questions as possible […]


The Top 12 Lead Generation Sources for Real Estate Success – #TomFerryShow

Where’s your next seller lead coming from? The answer to this question tells me a lot about your real estate business. If you have no idea, you’re in trouble. It means you’re operating without a strategy. Flying by the seat of your pants. Rolling the dice on your career… …On your future! So, what’s your […]


3 Steps to Bring Consistency to Your Prospecting – #TomFerryShow

For the vast majority of agents, I’m willing to bet the biggest obstacle to building the business they desire is a lack of consistency when it comes to prospecting. Some days you’re just too busy. Some days you don’t know who to call. Some days you don’t know what to say. And some days you […]


Be More Assumptive to Be More Influential – #TomFerryShow

The language you use with your customers is so important! You and I both know that you can enhance your ability to be influential simply through the words you are using. That’s why today I want to show you how to use this language pattern with your customers…


Set 100 Appointments Like Mariangel – #TomFerryShow

Success Summit is always one of my highlights of the year. Not only do I get to see so many of you rockstar agents in person, I also get to CHALLENGE you too. This past year I met a woman named Mariangel, and issued her a pretty amazing challenge that radically transformed her business…


My Top 23 Reflections From Elite+ Retreat

Every January, our top coaching members come together in Palm Desert for one of our most popular events of the year: Elite+ Retreat. Elite+ Retreat is not open to the public … it’s exclusively for our Elite+ Members and Team+ Leaders in the Tom Ferry Coaching Program. Attendees say this is their favorite event of […]


The Top 5 Most Watched #TomFerryShow

2016 was a great year for the #TomFerryShow. It means the world to me that so many of you regularly watch the show. With episode 100 only a few weeks away, I thought we could review some of the best lessons from the most popular shows in 2016. Here’s our top five most watched episodes […]


The Ultimate Morning Routine – #TomFerryShow

You heard me say it on last week’s episode, “Routine is the sign of an ambitious individual.” I’ll take it one step further and say “Routine is the new sexy!” There is POWER in aligning your behaviors with your routine. That’s why I want to show you how to apply this ULTIMATE morning routine…


3-Part Series: Appointment Setting – Best of #TomFerryShow

Are you ready to become a lean, mean, appointment setting machine? Imagine how your business would change if you 10x the number of appointments you set. A few months ago, I debuted a series of videos ALL about appointment setting. Today I’m sharing them all in the consecutive 3-part series so that you can dominate […]


Setting 270 Appointments in a Year – REal Success Episode 23

Here’s what’s interesting about the human mind… We set our own barriers to success. In this episode of REal Success, you’ll learn what is REALLY possible in real estate. James Suarez is living proof of what is possible – he set an appointment every single day … for an entire year straight! Can YOU imagine […]


Appointment Setting Success – 3 Part Series

Appointment Setting Success | #TomFerryShow One of the questions I get asked most frequently is how to get more appointments. Setting those appointments means winning more sales and earning more money! In this three part series I break down all the elements of appointment setting including: How to better communicate on the phone Closing and […]