Tom Ferry Reading Blog

The Single Most Costly Mistake Agents Make with Real Estate Scripts

The Single Most Costly Mistake Agents Make with Real Estate Scripts photo

Let’s say you decide to reward yourself after a great year by purchasing a speedy little sports car.

But what if you didn’t know how to drive a manual transmission? (Or maybe you’re just a little rusty.)

You wouldn’t “practice” on your awesome new car, would you?

Of course not, because you’d burn up the transmission, and that would be expensive.

You’d practice driving a stick shift on a car where the stakes are lower, and then move on to your new speed demon after you feel fully confident.

So let me ask you this: Do you take that same approach when you discover a new sales script?

Because practicing your scripts on your clients is equally expensive.

If you’re a salesperson who isn’t practicing your scripts BEFORE you get in front of clients, I guarantee you’re making a very costly mistake — and throwing away money!


Read More ...

Two Proven Closes Every Pro Uses – #TomFerryShow Episode 133

Tweet it Out: Thanks @TomFerry for helping me succeed in so many ways. Another great #TomFerryShow!

What happens when you raise your confidence in sales situations?

Lots of good things, that’s what:

  • You get on the phone more.
  • You follow up on leads more.
  • You reach out to your database more.
  • You engage people more in social situations.

When you do all of these things, you begin to win more business.

But it starts with that confidence.

Confidence comes from knowing what to say, when to say it and how to say it.

That’s why I’m sharing two proven closing techniques with you today.

Read More ...

It’s YOU Against YOU!

It’s YOU Against YOU! photo

Think about your competition for a second.

Who do you think of?

Is it that big company in town?

Is it that one agent who seems to get every listing?

Is it a manager who you believe is holding you back?

Or just maybe… is it none of the above?


With $86 billion available in U.S. commissions annually, if you believe the so-called “competition” is preventing you from greatness, it’s time to adjust how you view your business.

Success in life and business is all about realizing you’re only competing against yourself.

Your success is dictated by your mindset, your effort and your strategies.

It’s YOU against YOU!

Read More ...

Video Domination is Coming: Tips & Scripts for Successful Online Real Estate Videos – #TomFerryShow Episode 132

Tweet it Out: Hi @TomFerry. I don’t want to play catch up so I’m going to start using video NOW! Thanks for the tips! #TomFerryShow

Do you hate the feeling of playing “catch up”?

I know I do.

It’s an awful feeling — you already have a million tasks to perform every day, but then in the back of your head you also know that BIG PICTURE changes are needed in your business because you’re slipping further and further behind the competition.


So here’s an OPPORTUNITY or a WARNING… it all depends how you act on it.

You can adopt video into your business NOW (and put yourself ahead of the curve)…

Or… you can wait and play catch up later.

The emphasis toward video content online is undeniable, and it’s already begun.

Read More ...

The First Step Toward Improved Lead Generation: Do More of What’s Working

The First Step Toward Improved Lead Generation: Do More of What’s Working photo

It’s one of the questions I hear most from agents:

“Tom, I’m currently doing A, B, C and D for lead generation. What should I do next?”

First off, I love the ambition this question shows.

But second — Whoa Nellie! Pump the brakes a little. You might be skipping a crucial step in the process.

Let me explain…

Adding another tactic or strategy to your marketing mix has costs associated with it, even if the tactic itself is free or low cost.

Introducing new strategies to your business requires a lot of effort — if you’re gonna do it right. You must learn the concepts, master the tasks associated with it, train your team and THEN battle your way through the growing pains associated with integrating any new system.


Your Solution Might Be Right Under Your Nose

So when someone asks me the “What else should I be doing?” question, I always tell them the FIRST place to look is inward. Ask yourself three critical questions:

Read More ...

How Embracing Boredom Can Make You Super Successful – #TomFerryShow Episode 131

Tweet it Out: Thanks @TomFerry for the free downloads of your Million Dollar Checklists! I’m IN for 90 days! #TomFerryShow

Would you be willing to embrace boredom in exchange for achieving your goals?

“Embrace boredom?” What’s that mean, Tom?

It means doing mundane tasks day after day after day…

Sounds exciting, huh?

But here’s the promise: When you do them, you’ll become wildly successful.

Read More ...

Are You Innovating FAST Enough? [Hint: You’re Not!] – #TomFerryShow Episode 130

Tweet it Out: @TomFerry Another great article! I pledge to adapt so I can provide my clients the best service possible. #TomFerryShow

When industries change, those who adapt quickest are those who not only survive, but thrive.

So here’s my question for you — are you willing to make changes that will virtually immunize you from the robots that are coming for your job?

What if I told you making these changes will also vastly improve your relationships with your clients, and ultimately, become the reason for your success? I’ll go so far to say they’ll even make you enjoy your career a lot more on a day-to-day basis.

Now are you willing to commit to that change?

Okay, good. Because you’re gonna need it.

Read More ...

Would You Like to Generate and Convert More Leads in Less Time?     Get a Free Coaching Consultation