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The Ultimate
Real Estate Blog
by Tom Ferry

10 Time Management Tools Every Agent Needs

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Recommended Reading

The 9 Steps of Building a Brand Bible

A brand bible is the rulebook for the way you present your business to the world. Here are some tips on how to build your brand bi… Read More
The 9 Steps of Building a Brand Bible

Free SMART Goals Template to Help You Meet Your Goals

Get focused with this SMART goals template. Learn the right goals format, follow a smart goal setting template, and work on it dai… Read More
Free SMART Goals Template to Help You Meet Your Goals

The Art & Practice of Real Estate Scripts

In this blog, Tom Ferry gives agents high-level tips for making the most out of their real estate scripts. Read More
The Art & Practice of Real Estate Scripts

Growth Mode Podcast

7 Ways Top Agents Are Leveraging AI Right Now

In this episode of Growth Mode, Tom, Jimmy, and Jason share 7 ways that top agents are using AI to communicate greater value. Read More
7 Ways Top Agents Are Leveraging AI Right Now

AI‑Search, Profitability, and the Biggest Growth Opportunities in 2026

In this Growth Mode episode, Tom, Jimmy, and Jason discuss the biggest opportunities for agents in 2026 - especially how to win AI… Read More
AI‑Search, Profitability, and the Biggest Growth Opportunities in 2026

Creator Routines, Testing at Scale, and the Strategy Behind $400M with Ken Pozek

In this episode of Growth Mode, Jimmy Mackin talks with Ken Pozek about the creator routines and testing behind Ken's $400M succes… Read More
Creator Routines, Testing at Scale, and the Strategy Behind $400M with Ken Pozek

Explore the Podcast

How to Win Probate Listings & Network with Attorneys

How'd you like an extra 30+ listings a year? Tom Ferry and Paige Fingerhut Charnick will show you the best strategies for probate… Read More
How to Win Probate Listings & Network with Attorneys

How to Use 1031 Exchanges to Unlock More Listings

In this podcast episode, Tom talks with Russell Marsan about how to use 1031 exchanges to win more listings and skyrocket your GCI… Read More
How to Use 1031 Exchanges to Unlock More Listings

How to Market Today’s Headlines & Data into Listings

In this episode of the podcast, Tom Ferry talks with David Childers and Jimmy Mackin about the marketing that turns headlines into… Read More
How to Market Today’s Headlines & Data into Listings

Read the Latest

Marketing & Lead Generation

NOW is the Time to Double Down on Booking Appointments – #TomFerryShow

Look, I’m gonna try to make this really simple. Whatever you focus on is what you get more of. So if you focus on drama, you… Read More
NOW is the Time to Double Down on Booking Appointments – #TomFerryShow
Agent Productivity & Balance

5 Things You Can Do Today That Your Future Self Will Thank You For

5 Things You Can Do Today That Your Future Self Will Thank You For. Get more real estate tips from #1 real estate coach Tom F… Read More
5 Things You Can Do Today That Your Future Self Will Thank You For
Marketing & Lead Generation

Revealing the Secrets to a Highly Effective “Virtual” Listing Presentation – #TomFerryShow

How successfully have you adapted your business to meet the needs of today’s consumer? Never fear… I’ve got two Rocksta… Read More
Revealing the Secrets to a Highly Effective “Virtual” Listing Presentation – #TomFerryShow
Agent Productivity & Balance

36 Reasons Why Now is NOT the Time to Sit on the Sidelines

36 Reasons Why Now is NOT the Time to Sit on the Sidelines. Learn more life and real estate tips from #1 real estate coach To… Read More
36 Reasons Why Now is NOT the Time to Sit on the Sidelines
Marketing & Lead Generation

How to Prepare Now for AC (After COVID) while We’re Still in DC (During COVID) – #TomFerryShow

Simply by the nature of our business working with the best agents in the industry, I’ve been talking to a lot of people who,… Read More
How to Prepare Now for AC (After COVID) while We’re Still in DC (During COVID) – #TomFerryShow
Agent Productivity & Balance

4 Critical Questions You Should Be Asking Yourself Now

4 Critical Questions You Should Be Asking Yourself Now. Learn more life and real estate tips from #1 real estate coach Tom Fe… Read More
4 Critical Questions You Should Be Asking Yourself Now
Real Estate Mindset

Now More Than Ever, Gratitude Leads to Action – #TomFerryShow

I certainly hope you and your family are doing well and staying safe. This episode of the #TomFerryShow was shot and released… Read More
Now More Than Ever, Gratitude Leads to Action – #TomFerryShow
Agent Productivity & Balance

20 Ways to Create Confidence in an Uncertain World

Looking to build your confidence? Here's a list of 20 powerful ways to create confidence in today’s uncertain world. Read More
20 Ways to Create Confidence in an Uncertain World
Marketing & Lead Generation

This One Action Will Allow You to Hit the Ground Running When the Time is Right – #TomFerryShow

I strongly believe two types of agents will exist at the end of this crisis. Those who have stuck their heads in the sand and… Read More
This One Action Will Allow You to Hit the Ground Running When the Time is Right – #TomFerryShow