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Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Our Latest Posts

Team Building

Boost Productivity with Task Delegation: Find, Train & Retain

As a real estate agent, there comes a point where you simply can’t do it all on your own. You’ve nailed down your systems, but the day-to-day grind of managing administrative tasks and client communication is consuming your time. This is where…

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Online Marketing

Build a Brand Bible & Develop a Marketing Plan

A Brand Bible Solidifies Your Personal Brand If you want people to see you as the go-to expert in your market, it starts with consistency — and that means building a brand bible. A solid branding bible isn’t just about your logo or colors….

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Blog Articles

The #1 Task You Should Be “Ferociously Intentional” About

Did you hear the news? Three percent of you are actually doing your jobs well. Ouch. Did that hurt a bit? The stats don’t lie: There are 1.3 million real estate agents in the U.S. Only 43,000 of those are really doing it, though… That’s how…

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16 Ingenious Ways to Attract Listings Now! (Part 1 of 4) – #TomFerryShow

Where do your listings come from? I hope that’s a tough question to answer… …Because if it takes some thought, that probably means you have a variety of strategies in place that are all delivering listing opportunities to you. If you only have…

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Case Study: Brand New Agent to $500K GCI in 2 Years!

In May of 2015, Ryan Skrzypkowski had been in real estate three short months… …and admittedly, didn’t really have a clue what he was doing. Today, he’s on pace to achieve his goal of $50 million in sales in 2018 after two consecutive stellar…

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3 Ways to Shift Your Identity & Change Your Life – #TomFerryShow

Let me ask you a few questions: Do you identify yourself as someone who… …delivers value? …is wealthy? …is healthy? …is ambitious? We all have thoughts about ourselves that run the gamut from positive to negative. I’m sure some of these…

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10 Personal Highlights You Missed if You Weren’t at Summit

I wish I could adequately describe what it feels like to walk onstage in front of 6,000 dedicated real estate professionals who are… …filled with energy. …super attentive and engaged. …incredibly supportive – of me AND of each other!…

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Dear Tom: Q&A on Mentors, Marriages, Marketing & More! – #TomFerryShow

What an impressive array of questions I got to answer on this Q&A episode of the #TomFerryShow! From marriages to mentors, old-school marketing methods and more, it’s a good one. Watch the full episode for all the details, while here in the…

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The “New Way” of Running Your Business Starts Now!

When you’re talking innovation, the “new way” is invariably better than the “old way.” Technology makes our lives so much easier, thinking back on how we used to do things often sounds absurd. Who remembers when the MLS was a big book…

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5 Adjustments You Must Make to Guarantee Success in Any Market – #TomFerryShow

Today begins our biggest event of the year, Success Summit! As soon as I take the stage this morning, I’m going to jump into some strategies, mindsets and tactics designed to help agents dominate in a changing marketplace over the next 18-24…

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Human Behavior in Thirds: Which One are You?

Have you ever witnessed the perfect crystallization of a theory in real life? I experienced one such lesson about human behavior several years ago at our Elite+ Retreat event. Gary Vaynerchuk was our special guest speaker, talking about the things…

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Tips & Tricks to Maximize Your Real Estate Video Marketing – #TomFerryShow

When I got approached to be interviewed about The Power of Real Estate Video Marketing, I knew the conversation would be packed full of valuable tips for today’s video-first marketing environment. So we shot it as a #TomFerryShow as well! And what…

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Your Mid-Summer Wake-Up Call

Here at TF HQ, we’re closing in on Summit and it’s a very exciting time of year. But it’s also a very important time of year for anyone working toward an annual goal. Like YOU. That’s exactly why I’m checking in with a quick wake-up…

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3 Steps to Snap Out of “Survival Mode” – & More! – #TomFerryShow

On today’s #TomFerryShow, I answer some excellent agent questions about… Social media’s place in building your business (0:36) IGTV’s emerging role in marketing (1:15) The ideal real estate team size (2:22) Who makes more money: Solo agents…

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