This Week in Marketing

Let’s get this straight – you’re writing your Instagram bio for generating leads. You’re not writing it for explaining yourself or being cute. As a real estate professional, your goal is to show leads who you are and position them to like…

There are a lot of reasons to upgrade your email marketing strategy… For starters, do you know how many people use email? 4.37 BILLION. That’s how many. And 99% of them check their inboxes daily. For you, that makes email the greatest marketing…

Did you know that there are rules of real estate marketing? By that, I mean there is a set of principles by which marketing works to achieve its intended effect, and if you understand and follow these principles, you’re almost certain to get what…

Postcard marketing is sadly overlooked, even for agents with a geographic farm. That’s because it’s not cheap, and if you’re not doing it right, you won’t get the results you should. Eileen Rivera understands that postcard marketing is both…

What stops you from making videos? I’m willing to bet it’s fear of the camera. Jason Pantana, one of the greatest social media marketing geniuses working in real estate today, says that in his experience, fear of the camera is what is holding…

What are the real estate marketing musts that every new agent needs to be running right now to establish themselves and compete in the big leagues? That’s the question that Jason Pantana is answering in this episode of This Week in Marketing! In…

If you’re working your database, hopefully you’re familiar with the tactic of sending an unsolicited real estate CMA. While that’s a killer strategy, did you know there’s an even better version? An Annual Equity Review is potentially one of…

What is a summer real estate takeover? Regardless of how hot the summer real estate market is in your area, the warmer weather brings a massive opportunity for the crafty agent… While everyone else is going on vacation and bringing their marketing…

Have you ever heard of real estate fame assets? Just from a first impression, it might not sound like what you need right now. You probably got into real estate to get rich, not famous. But in a market like today’s, where people are only looking…