This Week in Marketing
Branding & Lead Gen Tips to Keep You on the Leading Edge
Real Estate Fame Assets: Your Ticket to Brand Recognition
Have you ever heard of real estate fame assets? Just from a first impression, it might not sound like what you need right now. You probably got into real estate to get rich, not famous. But in a market like today’s, where people are only looking to work with the BEST, gaining notoriety is your […]
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This Week in Marketing
There’s never been a better medium to earn consumer trust and demonstrate your knowledge than video. But if you’re still floating aimlessly, unsure of where you fit in the video landscape, today’s episode of This Week in Marketing is for you. In just 13 minutes, Jason Pantana breaks down five real estate video avatars to […]
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“Best hairstylist near me.” “Great sushi near me.” “Reliable plumber near me.” Sound familiar? People use Google to search for resources like this all the time. So it only makes sense to have a strong presence on Google for that next search for “Best real estate agent near me.” That’s why your Google Business Profile […]
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Instagram is always evolving, and right now you can be an early adopter on one of the best opportunities it provides – Reels ads. This is basically putting money behind your short-form Reels videos and gaining the ability to target specific audiences. On today’s episode of This Week in Marketing, our resident expert Jason Pantana […]
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What happens when you’re new in real estate and suddenly realize you don’t have a compelling reason for people to work with you? Wouldn’t it be great if… …You found a way to build near-instant authority in your market. …Homeowners never questioned what you’ll do to market their house. …Consumers recognize the value you bring […]
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Today’s episode of This Week in Marketing picks up where we left off with short-form video superstars Zachary Foust, Glennda Baker, and Scott Betley, better known as @ThatMortgageGuy. In part two, we discuss: The importance of just being yourself How to create that all-important hook at the beginning of your videos The best video tips […]
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“In two years, you’re gonna wish you did this two years ago.” That’s some sage advice from Zachary Foust talking about how TikTok, Reels, and short-form video in general is here to stay. For today’s episode of This Week in Marketing, I was joined by three TikTok real estate Rockstars – not only Zachary, but […]
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Our newest show, “This Week in Marketing” launches with a doozy of a guest… If you don’t recognize the name Eric Simon, you surely know him as @thebrokeagent. Eric launched The Broke Agent Instagram account six years ago and has since amassed more than 330,000 followers – all with his playful jabs at the struggles […]
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