This Week in Marketing
Branding & Lead Gen Tips to Keep You on the Leading Edge
Shaping Buyer Agency Perception in Your Marketing
Buyer agency perception has never been more important. Since the NAR lawsuit first dropped, consumers have seen buyer agents in a different light. It’s your job to fix that and the way you do it is in your real estate marketing. In this…
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This Week in Marketing
This is something of a special episode of This Week in Marketing, not for any reason other than the incredible value it offers. If you’re running a real estate Instagram and not getting the results you want, or you can’t get past the awkwardness…
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The marketplace is changing… Selling a house today is a lot harder than it was yesterday, and on top of that there’s some news which has the potential to change our entire industry. If you ask me, or any of the top real estate coaches out there,…
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Google is the ultimate tool that every real estate agent MUST be using if they want to be the top in their area. The only problem is all the best agents are already using it wisely and not everyone can rank at the top. So, if you want to compete…
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What does it take to be the real estate thought leader in your area? You need to help dispel misinformation, ease fear, and highlight the opportunities happening now in the market. But also, more importantly, you need to be seen on a massive scale…
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Your Google Business Profile is one of the most powerful tools for any real estate agent. It’s your internet base of operations, your center of SEO, and how you’ll get found by more people than ever before. But… It’s not without issues……
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Social media is HUNGRY for video content. It seems like every day the feeds get more and more crowded. So how is it possible for busy agents to take advantage of the unparalleled exposure that social media video can offer without spending all their…
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How often do you hear someone talking up their own greatness and you actually believe them? Probably not often… But when dozens of other people are going out of their way to leave online reviews, it’s hard to not want to work with an agent like…
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ChatGPT is taking the world by storm. But the verdict is still out on what it is capable of and the extent of its uses across different industries. In your case, ChatGPT might just be one of the most powerful timesavers ever invented, especially…
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Being successful at real estate video takes a lot of things: courage, authenticity, a genuine need to help your community – and it sure doesn’t hurt if you find the perfect real estate videographer to partner up with. Before coming into real…
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