What does niching down on YouTube mean and why is it one of the best strategies for generating real estate leads? That’s what Jason Pantana and Jeremy Knight discuss on This Week in Marketing! Jeremy has built a huge, dedicated following in the…
Watch EpisodeIf you’re running ads, you should be running the types of ads that generate leads. Sounds pretty obvious, doesn’t it? Well, not all ads are equal – especially not for the real estate consumers of 2024. In this episode of This Week in…
Watch EpisodeI’ve heard agents say that in-stream YouTube ads sound intimidating. For whatever reason, agents get the idea that they’re costly, time-consuming, and complicated when they’re actually completely affordable, fun, and manageable. But the best…
Watch EpisodeOver the last year, This Week in Marketing has provided agents with some of the most groundbreaking, effective marketing strategies in real estate. Jason Pantana has interviewed some of the top rising agents today, covered the gambit of real estate…
Watch EpisodeThere’s an art to leveraging Open Houses into leads. Or should I say, there’s a proven step-by-step process. But before any of that, there’s a mindset issue to address with Open Houses. Some agents will fail to get a buyer and then write the…
Watch EpisodeWhen we talk about real estate marketing channels, we’re talking about more than just one facet of your business. This is your product distribution, the way you position yourself to make sales, and the way you build your brand. Such an important…
Watch EpisodeWhat is a listing chain reaction? Let me explain… Having a listing is always a blessing, but the best thing about it is the opportunity to promote that listing in a way that attracts the attention of all the neighbors and convinces them to want…
Watch EpisodeReal estate print marketing is getting overlooked in favor of digital channels. Now, I’m not saying that digital channels aren’t vital (they are), but if you’re not taking advantage of print, you might be missing the key to grabbing the…
Watch EpisodeBuilding a personal real estate brand is not about simply creating content or acting in a certain way. For Shannon Gillette, a personal real estate brand is all about telling the story of who you authentically are – and then leveraging strategic…
Watch EpisodeThe agent of the future is not the agent who goes with the flow of the market – the agent of the future is the one who rises above the market when it begins to shift downwards. History shows that when everyone else is pulling their advertising…
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