This Week in Marketing

There’s an art to leveraging Open Houses into leads. Or should I say, there’s a proven step-by-step process. But before any of that, there’s a mindset issue to address with Open Houses. Some agents will fail to get a buyer and then write the entire thing off as a waste of time, but that’s a […]

When we talk about real estate marketing channels, we’re talking about more than just one facet of your business. This is your product distribution, the way you position yourself to make sales, and the way you build your brand. Such an important topic deserves a special episode of This Week in Marketing. This week, Jason […]

What is a listing chain reaction? Let me explain… Having a listing is always a blessing, but the best thing about it is the opportunity to promote that listing in a way that attracts the attention of all the neighbors and convinces them to want the same. This is why people say that when one […]

Real estate print marketing is getting overlooked in favor of digital channels. Now, I’m not saying that digital channels aren’t vital (they are), but if you’re not taking advantage of print, you might be missing the key to grabbing the attention and emotions of buyers and sellers. (Did you know that print mailers are SCIENTIFICALLY […]

Building a personal real estate brand is not about simply creating content or acting in a certain way. For Shannon Gillette, a personal real estate brand is all about telling the story of who you authentically are – and then leveraging strategic social media marketing to maximize the long-term efficiency of your content. Sounds complicated, […]

The agent of the future is not the agent who goes with the flow of the market – the agent of the future is the one who rises above the market when it begins to shift downwards. History shows that when everyone else is pulling their advertising budgets, the companies who double down are the […]

Marketing channels that appreciate over time are sadly overlooked by too many real estate agents. Yes, platforms like Instagram or TikTok are great, but they’re a lot like riding a bike… they’re only taking you somewhere as long as you keep pedaling.   While you should still be running with those, there are other platforms that, […]

The best AI tools for real estate agents aren’t always the ones you would expect. That’s because AI has not just made it easier to automate certain tasks you already do – it has opened a world for you to do things that wouldn’t have even been possible before, one where you can innovate and […]

Your weekly email newsletter is a vital component of your real estate marketing arsenal. This is the absolute No. 1 best way of putting your content in front of people week after week and keeping yourself top-of-mind with consumers. But in order for that to happen, it has to actually make it into the inboxes […]