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The Ultimate
Real Estate Blog
by Tom Ferry

10 Time Management Tools Every Agent Needs

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Recommended Reading

The 9 Steps of Building a Brand Bible

A brand bible is the rulebook for the way you present your business to the world. Here are some tips on how to build your brand bi… Read More
The 9 Steps of Building a Brand Bible

Free SMART Goals Template to Help You Meet Your Goals

In this blog, Tom Ferry gives you a goal setting template full of questions you need to ask to get yourself back into action. Read More
Free SMART Goals Template to Help You Meet Your Goals

The Art & Practice of Real Estate Scripts

In this blog, Tom Ferry gives agents high-level tips for making the most out of their real estate scripts. Read More
The Art & Practice of Real Estate Scripts

Growth Mode Podcast

Zillow, Follow Up Boss, ChatGPT: How to Protect Your Clients and Build a Moat

In this Growth Mode podcast, Tom Ferry talks with Jason Pantana and Jimmy Mackin about Zillow, ChatGPT, and Follow Up Boss integra… Read More
Zillow, Follow Up Boss, ChatGPT: How to Protect Your Clients and Build a Moat

“I Need to Do Something Different”: The Playbook for Finding Hidden Markets

Tom Ferry and Jimmy Mackin break down the hidden market plays to run when nothing else is working, from investors to data segmenta… Read More
“I Need to Do Something Different”: The Playbook for Finding Hidden Markets

How to Turn Every Listing Into More Listings

In this special edition episode, Jimmy flips the script on listing promotion – and shows you how to turn one listing into mo… Read More
How to Turn Every Listing Into More Listings

Explore the Podcast

How to Use 1031 Exchanges to Unlock More Listings

In this podcast episode, Tom talks with Russell Marsan about how to use 1031 exchanges to win more listings and skyrocket your GCI… Read More
How to Use 1031 Exchanges to Unlock More Listings

How to Market Today’s Headlines & Data into Listings

In this episode of the podcast, Tom Ferry talks with David Childers and Jimmy Mackin about the marketing that turns headlines into… Read More
How to Market Today’s Headlines & Data into Listings

How to Use AI Search to Sell 10X More Real Estate

Want to rank as the #1 agent in your market with AI search? In this podcast episode, Tom talks with Paul Sanford about dominating… Read More
How to Use AI Search to Sell 10X More Real Estate

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Agent Productivity & Balance

How We Do It: Behind the Scenes of the #TomFerryShow

If you’ve been paying attention to the #TomFerryShow at all, you know I’m all-in on video. We’re in the video age, and it’s o… Read More
How We Do It: Behind the Scenes of the #TomFerryShow
Real Estate Mindset

Is Your Narrative “For You” or “Against You”?

“I suck at follow-up.” “I don’t deserve to make $1 million.” “It’s hard for me to get in shape.” “I just really like bad food… Read More
Is Your Narrative “For You” or “Against You”?
Real Estate Mindset

When Maxine Talks, You’d Be Wise to Listen

Last weekend I went to a birthday party. Not just any birthday party… …An 80th birthday party. …For one of the most vivacious… Read More
When Maxine Talks, You’d Be Wise to Listen
Marketing & Lead Generation

8 Questions from Agents. 8 Answers from Tom. – #TomFerryShow

On this #TomFerryShow, I’m answering agents’ questions! Here in the blog, I’ll break down a few of my most useful answers. Wa… Read More
8 Questions from Agents. 8 Answers from Tom. – #TomFerryShow
Marketing & Lead Generation

How to Maximize Accountability and Create the Results You Desire

Quick quiz: Which will get you to your fitness goal faster? Working out for 30 minutes 4 days a week. Working out for 30 minu… Read More
How to Maximize Accountability and Create the Results You Desire
Marketing & Lead Generation

7 Takeaways from My Interview with Gary Vee – #TomFerryShow

7 Takeaways from My Interview with Gary Vee. Get more real estate, marketing, and sales tips from #1 real estate coach Tom Fe… Read More
7 Takeaways from My Interview with Gary Vee – #TomFerryShow
Marketing & Lead Generation

90 Minutes A Week to More Effective Marketing

There are 13 items on the Weekly Million Dollar Checklist I shared at last year’s Success Summit. In this blog, I want to foc… Read More
90 Minutes A Week to More Effective Marketing
Real Estate Business Strategy

Plan Your Dive. Dive Your Plan.

One of my favorite highlights of 2017 was having David Goggins as a special guest speaker at our Success Summit last summer.… Read More
Plan Your Dive. Dive Your Plan.
Real Estate Mindset

How Do You Do It, Tom? (Part 2) – #TomFerryShow

This episode of the #TomFerryShow is part two of “How Do You Do It, Tom?” where I answer questions from my team about my own… Read More
How Do You Do It, Tom? (Part 2) – #TomFerryShow