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Real Estate Blog
by Tom Ferry

10 Time Management Tools Every Agent Needs

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Recommended Reading

The 9 Steps of Building a Brand Bible

Build a brand bible that keeps your voice, visuals, and marketing consistent. Includes brand bible examples, mockup ideas, and mor… Read More
The 9 Steps of Building a Brand Bible

Free SMART Goals Template to Help You Meet Your Goals

Get focused with this SMART goals template. Learn the right goals format, follow a smart goal setting template, and work on it dai… Read More
Free SMART Goals Template to Help You Meet Your Goals

The Art & Practice of Real Estate Scripts

In this blog, Tom Ferry gives agents high-level tips for making the most out of their real estate scripts. Read More
The Art & Practice of Real Estate Scripts

Growth Mode Podcast

When Your Business Stalls, When It Takes Off, and How to Pick the Right Partner

In this episode of Growth Mode, Tom and Jimmy show you how to get your real estate business moving again when progress stalls. Read More
When Your Business Stalls, When It Takes Off, and How to Pick the Right Partner

Be the Smartest Agent in the Room: 2026 Housing Outlook + 3 AI Shifts to Watch

Want to be the most informed agent in your market? This episode gives you the 2026 market forecast and upcoming AI shifts you need… Read More
Be the Smartest Agent in the Room: 2026 Housing Outlook + 3 AI Shifts to Watch

7 Ways Top Agents Are Leveraging AI Right Now

In this episode of Growth Mode, Tom, Jimmy, and Jason share 7 ways that top agents are using AI to communicate greater value. Read More
7 Ways Top Agents Are Leveraging AI Right Now

Explore the Podcast

The AI & Marketing Behind a $100M+ Team-Style Brokerage | Outliers

In this Outliers episode, Tom talks with Doug Edrington, whose team structure and AI systems are powering a profitable brokerage. Read More
The AI & Marketing Behind a $100M+ Team-Style Brokerage | Outliers

The Culture & Personal Branding of a $100M Luxury Team | Outliers

Tom Ferry’s Outliers series is back — this time with a deep dive into the world of luxury real estate. Lourdes Maestres runs… Read More
The Culture & Personal Branding of a $100M Luxury Team | Outliers

$510K GCI in His FIRST YEAR – Here’s How | Outliers

In this episode of the Outliers podcast, Tom Ferry talks with Chris Wolfe about how he make over $510K GCI in his first year in re… Read More
$510K GCI in His FIRST YEAR – Here’s How | Outliers

Read the Latest

Agent Productivity & Balance

How We Do It: Behind the Scenes of the #TomFerryShow

If you’ve been paying attention to the #TomFerryShow at all, you know I’m all-in on video. We’re in the video age, and it’s o… Read More
How We Do It: Behind the Scenes of the #TomFerryShow
Real Estate Mindset

Is Your Narrative “For You” or “Against You”?

“I suck at follow-up.” “I don’t deserve to make $1 million.” “It’s hard for me to get in shape.” “I just really like bad food… Read More
Is Your Narrative “For You” or “Against You”?
Real Estate Mindset

When Maxine Talks, You’d Be Wise to Listen

Last weekend I went to a birthday party. Not just any birthday party… …An 80th birthday party. …For one of the most vivacious… Read More
When Maxine Talks, You’d Be Wise to Listen
Marketing & Lead Generation

8 Questions from Agents. 8 Answers from Tom. – #TomFerryShow

On this #TomFerryShow, I’m answering agents’ questions! Here in the blog, I’ll break down a few of my most useful answers. Wa… Read More
8 Questions from Agents. 8 Answers from Tom. – #TomFerryShow
Marketing & Lead Generation

How to Maximize Accountability and Create the Results You Desire

Quick quiz: Which will get you to your fitness goal faster? Working out for 30 minutes 4 days a week. Working out for 30 minu… Read More
How to Maximize Accountability and Create the Results You Desire
Marketing & Lead Generation

7 Takeaways from My Interview with Gary Vee – #TomFerryShow

7 Takeaways from My Interview with Gary Vee. Get more real estate, marketing, and sales tips from #1 real estate coach Tom Fe… Read More
7 Takeaways from My Interview with Gary Vee – #TomFerryShow
Marketing & Lead Generation

90 Minutes A Week to More Effective Marketing

There are 13 items on the Weekly Million Dollar Checklist I shared at last year’s Success Summit. In this blog, I want to foc… Read More
90 Minutes A Week to More Effective Marketing
Real Estate Business Strategy

Plan Your Dive. Dive Your Plan.

One of my favorite highlights of 2017 was having David Goggins as a special guest speaker at our Success Summit last summer.… Read More
Plan Your Dive. Dive Your Plan.
Real Estate Mindset

How Do You Do It, Tom? (Part 2) – #TomFerryShow

This episode of the #TomFerryShow is part two of “How Do You Do It, Tom?” where I answer questions from my team about my own… Read More
How Do You Do It, Tom? (Part 2) – #TomFerryShow