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The Ultimate
Real Estate Blog
by Tom Ferry

10 Time Management Tools Every Agent Needs

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Recommended Reading

The 9 Steps of Building a Brand Bible

A brand bible is the rulebook for the way you present your business to the world. Here are some tips on how to build your brand bi… Read More
The 9 Steps of Building a Brand Bible

Free SMART Goals Template to Help You Meet Your Goals

Get focused with this SMART goals template. Learn the right goals format, follow a smart goal setting template, and work on it dai… Read More
Free SMART Goals Template to Help You Meet Your Goals

The Art & Practice of Real Estate Scripts

In this blog, Tom Ferry gives agents high-level tips for making the most out of their real estate scripts. Read More
The Art & Practice of Real Estate Scripts

Growth Mode Podcast

Be the Smartest Agent in the Room: 2026 Housing Outlook + 3 AI Shifts to Watch

Want to be the most informed agent in your market? This episode gives you the 2026 market forecast and upcoming AI shifts you need… Read More
Be the Smartest Agent in the Room: 2026 Housing Outlook + 3 AI Shifts to Watch

7 Ways Top Agents Are Leveraging AI Right Now

In this episode of Growth Mode, Tom, Jimmy, and Jason share 7 ways that top agents are using AI to communicate greater value. Read More
7 Ways Top Agents Are Leveraging AI Right Now

AI‑Search, Profitability, and the Biggest Growth Opportunities in 2026

In this Growth Mode episode, Tom, Jimmy, and Jason discuss the biggest opportunities for agents in 2026 - especially how to win AI… Read More
AI‑Search, Profitability, and the Biggest Growth Opportunities in 2026

Explore the Podcast

17% of Listings Are About to Expire…

In this special episode, Tom Ferry, Carolyn Young, and coach Jeff Mays discuss the best strategies to win the expired listings sur… Read More
17% of Listings Are About to Expire…

How to Win Probate Listings & Network with Attorneys

How'd you like an extra 30+ listings a year? Tom Ferry and Paige Fingerhut Charnick will show you the best strategies for probate… Read More
How to Win Probate Listings & Network with Attorneys

How to Use 1031 Exchanges to Unlock More Listings

In this podcast episode, Tom talks with Russell Marsan about how to use 1031 exchanges to win more listings and skyrocket your GCI… Read More
How to Use 1031 Exchanges to Unlock More Listings

Read the Latest

Real Estate Business Strategy

4 Life-Changing Objectives Within Reach this Year

There's never been more earning opportunity for real estate agents than right now. Here are four lofty ambitions to aim for t… Read More
4 Life-Changing Objectives Within Reach this Year
Agent Productivity & Balance

Save Money with These Tax Write Offs for Real Estate Agents

Here are five wise tax write offs for real estate agents that will drive your life and business forward while reducing your t… Read More
Save Money with These Tax Write Offs for Real Estate Agents
Real Estate Business Strategy

Your 2022 Business Plan: Where Massive Success Begins!

The best agents don't just wing it – they create a real estate business plan to know exactly how they'll achieve results. Her… Read More
Your 2022 Business Plan: Where Massive Success Begins!
Real Estate Mindset

Want a More Fulfilling Life? Practice Gratitude Every Day!

If something makes you feel good and perform better, why do it only once a year? It's time to make gratitude a daily discipli… Read More
Want a More Fulfilling Life? Practice Gratitude Every Day!
Real Estate Business Strategy

5 Mistakes to Avoid When Growing Your Real Estate Team

Don't start building your real estate team until you've read this blog! Avoid the common mistakes real estate agents make whe… Read More
5 Mistakes to Avoid When Growing Your Real Estate Team
Agent Productivity & Balance

How to Create a Google Real Estate Map of Your Sold Homes

Learn how to use & create Google Maps as a real estate map of your sold homes. Get tips on how to use the data from real esta… Read More
How to Create a Google Real Estate Map of Your Sold Homes
Marketing & Lead Generation

7 Ways Smart Agents are Preparing for Their Best Year Ever

Are you ready to get your best year ever? Here are 7 ways smart agents are preparing for their best year ever, and you can to… Read More
7 Ways Smart Agents are Preparing for Their Best Year Ever
Agent Productivity & Balance

Why a Highly Coachable Real Estate CEO Wore a Banana Suit to Work

Tell the truth… you’d sorta like to see your boss have to wear a banana suit to the office one day, right? Think that m… Read More
Why a Highly Coachable Real Estate CEO Wore a Banana Suit to Work
Uncategorized

Top 10 Objections and the Scripts to Overcome Them

Learn how to overcome real estate objections with a list of the top 10 most used real estate objections, plus a free objectio… Read More
Top 10 Objections and the Scripts to Overcome Them