If you’ve been keeping up with This Week in Marketing (which you should be!), you’ll remember that a few weeks ago, Jason Pantana talked about Pinterest as one of the best underutilized marketing channels for real estate agents. As Jason said,…

So you want to get into luxury real estate, huh? Bigger rewards come with bigger pressures… higher standards, less margin for error, and an even greater commitment to yourself and your clients. And if you want to succeed in luxury, you’re…

I’m gonna be blunt… If you’re not doing the seven things I discuss in this blog, you are losing ground to the competition. Because recently I’ve been talking to lots of top-producing agents, team leaders, and CEOs, and they’re all gearing…

I have a really simple – yet potentially painful – question for you… Are you relevant? I recently met Greg Creed, former CEO of Yum! Brands and author of a great new book called R.E.D. Marketing. He brought up the topic of social and…

I was pretty stoked when I got to fire a t-shirt cannon on Tuesday at Day 1 of this year’s Success Summit into a crowd of 4,000 dedicated real estate professionals who joined me in Dallas. Then on Day 2, we took it up a notch and loaded that thing…

Few people – if any – have influenced my perspective on marketing more than the one and only Seth Godin. He’s written a bunch of great books. (I actually own two prized copies of his epic 17-pound release.) His blog is legendary. He’s…

You ever notice your computer or phone acting a little sluggish? What do you do? A quick reboot usually does the trick, getting it right back to top performance. After almost a year and a half of pandemic-caused disruption, I think lots of real…

Today marks the beginning of the second half of the year. A lot has happened already in 2021… The U.S. market continued its frantic pace with strong buyer demand and low listing inventory. We’ve emerged from pandemic rituals and mostly…