The streets are paved with gold, people.

I strongly believe you have an incredible opportunity to make the next 14 months the absolute BEST 14 months of your entire career.

But it won’t happen by accident.

You’ve gotta want it, and you’ve gotta plan for it.

So that’s what today’s #TomFerryShow is – this Part 1 will help you give you six tips to get crystal clear on what you want to achieve, and then Part 2 next week will show you how to make it happen.

Let’s start!

Why Do Specific Goals Matter?

Before we get to the actual tips, let me explain why it’s so important to create extremely specific goals.

I’m a big believer in this quote from Tim Ferriss:

“Life punishes the vague wish and rewards the specific ask.”

If you just say, “I want to sell more homes and make more money in 2021,” there’s no real motivation or action to take based on that “vague wish.”

But if you’re able to say something like, “I’m going to sell 18 homes and help 10 buyers in 2021, with 40% of my business coming from my sphere, 25% from my geographic farm, and 15% from Expireds,” then suddenly you have clarity about how you’re going to do it and what actions you need to take to make it happen.

See the difference?

With these two shows, my goal is to help you know exactly what you need to do on a daily basis in order to achieve what you want in the next 14 months.

Goal-Setting Tip No. 1: Transactions Based on Lead Source

Where will your business come from in the next 14 months?

I want you to get really clear on the total number of transactions you expect from various lead sources, such as:

  • Past clients
  • Sphere
  • Agent-to-agent referrals
  • Geo Farm
  • Expireds
  • Zillow
  • Other… If it’s not listed here and you use it, fill in the blank

By breaking it all down, you’ll know where you need to concentrate, the amount of time you’ll need to spend, the marketing you’ll need, and ultimately, the expected return on your investment.

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