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Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Our Latest Posts

Time Management

10 Time Management Tools Every Agent Needs

If you feel like there aren’t enough hours in the day, you’re not alone. Between lead gen, showings, negotiations, marketing, paperwork (ugh), and somehow maintaining a personal life, time can feel like the real estate agent’s worst…

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Online Marketing

Real Estate Google Ads: The Best Types for Fast-Converting Leads

Let’s talk lead gen. You know as well as I do that real estate Google Ads are a goldmine for ready-to-go, bottom-of-funnel leads… if you use them the right way. But here’s the problem—too many agents are just throwing money at Google Ads…

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Blog Articles

3 Easy Campaigns to Book More Appointments This Week – #TomFerryShow

If you missed last week’s show, make sure to go back and watch it to see why I’m so pumped about helping you book more appointments in Q4! And with that hot topic in mind, today I’ve got three campaigns to jump-start your appointment-setting…

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It’s Time to “Choose Your Hard”

These Things Are Hard Making your calls when you don’t feel like it. Tracking your numbers to hold yourself accountable. Convincing FSBOs to let you in the door with a preview meeting. Shooting video when you’re scared of the camera. Knocking on…

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Why You Should Go “All In” on Appointment Setting in Q4 – #TomFerryShow

Why Are Appointments So Important? Quite simply, appointments are the leading indicator of a healthy sales business. I don’t know about you, but I’m not aware of too many deals that get done without some sort of an appointment being part of the…

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4 Winning Strategies Direct from Top-Producing Agents

It’s All About Discipline This is an untraditional panel… instead of speaking in vague generalities all of these agents dove deep into the nitty gritty of what makes their business thrive. CONSISTENCY! Eileen Rivera shared that being…

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"How’s the Market?" Episode 9 – September 2019

So my friend, that responsibility falls squarely on you as your market’s local knowledge broker. Why is it you may ask in your best interest to accept that responsibility and take on this role? Because of one last alarming statistic. 55% of…

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8 Coaching Tips to Cash In During Q4 and Make 2020 Your Best Year Ever – #TomFerryShow

Q4 Coaching Tip No. 1: Set Two Goals for Yourself The first thing I want you to do is set two goals… The first one is how you want to finish 2019… How many calls will you make in Q4, how many Open Houses will you hold, how many networking…

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Making Dreams Come True: How One Agent Pushed Herself to Pay Off Her Mother’s Mortgage

How Edna Found Her “Big Why” Massive success doesn’t often originate from a place of comfort. When you’re already among the best of the best, it can be difficult to find motivation. Such was the case for Edna. As the No. 1 Century 21 agent…

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7 Video Show Ideas to Maximize Relevancy in Your Market – #TomFerryShow

Create Your Show When you start posting your videos which provide informative content, you’ll be generating trust and familiarity with your viewers. Here are the 5 Steps to Making Your Show Decide on a theme Name your show Find a videographer (If…

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Your First Responsibility Every Day: How to Avoid the Real Estate Rollercoaster

It All Boils Down to Priorities This lesson was hammered home in a recent post in our private Facebook Group from a coaching member who admitted to one of the cardinal sins of real estate: He got $2 million in deals in his pipeline and got so…

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Conquer the Disruptors with a Geo Farming Strategy – #TomFerryShow

5 Steps to Dominate with a Geo Farming Strategy You want to be identified as a hyper-local expert, so let’s start on your real estate geo-farming domination plan! Map your track record/database The first step toward choosing a geographic farm is…

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5 Essential Post-Summit Questions to Ask Yourself… And to Move Your Business Forward

Question No. 1: “Profit” or “Project”? One of the very first things I mentioned at this year’s Success Summit was the need right now to essentially be running two different businesses simultaneously: One to stockpile cash NOW and another…

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"How’s the Market?" Episode 8 – August 2019

Here’s a transcript of our talk: Tom:      Steve, what’s going on in the stock market? Is it going to impact the real estate industry? Give us a little oracle state of the union. Steve:   Okay, uh, I’m not worried about the…

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