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The Ultimate
Real Estate Blog
by Tom Ferry

10 Time Management Tools Every Agent Needs

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Recommended Reading

The 9 Steps of Building a Brand Bible

Build a brand bible that keeps your voice, visuals, and marketing consistent. Includes brand bible examples, mockup ideas, and mor… Read More
The 9 Steps of Building a Brand Bible

Free SMART Goals Template to Help You Meet Your Goals

Get focused with this SMART goals template. Learn the right goals format, follow a smart goal setting template, and work on it dai… Read More
Free SMART Goals Template to Help You Meet Your Goals

The Art & Practice of Real Estate Scripts

In this blog, Tom Ferry gives agents high-level tips for making the most out of their real estate scripts. Read More
The Art & Practice of Real Estate Scripts

Growth Mode Podcast

Be the Smartest Agent in the Room: 2026 Housing Outlook + 3 AI Shifts to Watch

Want to be the most informed agent in your market? This episode gives you the 2026 market forecast and upcoming AI shifts you need… Read More
Be the Smartest Agent in the Room: 2026 Housing Outlook + 3 AI Shifts to Watch

7 Ways Top Agents Are Leveraging AI Right Now

In this episode of Growth Mode, Tom, Jimmy, and Jason share 7 ways that top agents are using AI to communicate greater value. Read More
7 Ways Top Agents Are Leveraging AI Right Now

AI‑Search, Profitability, and the Biggest Growth Opportunities in 2026

In this Growth Mode episode, Tom, Jimmy, and Jason discuss the biggest opportunities for agents in 2026 - especially how to win AI… Read More
AI‑Search, Profitability, and the Biggest Growth Opportunities in 2026

Explore the Podcast

3 Mega-Trends in Real Estate AI That Agents MUST Know

In this podcast episode, Tom Ferry and Jason Pantana talk about the real estate AI trends that will change your marketing forever. Read More
3 Mega-Trends in Real Estate AI That Agents MUST Know

The Greatest Housing Opportunity of the Decade is Here

In this special clip from Tom Ferry's Elite Retreat, David Childers explains why 2026 will be the biggest year for Realtors in ove… Read More
The Greatest Housing Opportunity of the Decade is Here

17% of Listings Are About to Expire…

In this special episode, Tom Ferry, Carolyn Young, and coach Jeff Mays discuss the best strategies to win the expired listings sur… Read More
17% of Listings Are About to Expire…

Read the Latest

Agent Productivity & Balance

6 Goal-Setting Tips to Identify – And Achieve – Exactly What You Want – #TomFerryShow

6 Goal-Setting Tips to Identify – And Achieve – Exactly What You Want. Learn more life and real estate tips from #1 real esta… Read More
6 Goal-Setting Tips to Identify – And Achieve – Exactly What You Want – #TomFerryShow
Real Estate Business Strategy

TEAM SPOTLIGHT: Establishing a Meaningful & Attractive Team Culture

By Debbie Holloway, Head of Team+ Coaching Deciding to build a team is easy. Deciding how to structure your team and onboardi… Read More
TEAM SPOTLIGHT: Establishing a Meaningful & Attractive Team Culture
Agent Productivity & Balance

5 Steps to Stronger Financial Health this Year – #TomFerryShow

Look 12 months into the future and imagine what it would feel like to no longer have to worry about your finances. No more up… Read More
5 Steps to Stronger Financial Health this Year – #TomFerryShow
Agent Productivity & Balance

7 Steps to Better Health & Vitality

7 Steps to Better Health & Vitality. Get more real estate, marketing, and sales tips from #1 real estate coach Tom Ferry here… Read More
7 Steps to Better Health & Vitality
Marketing & Lead Generation

Your Q4 To-Do List: One Action to Take Right Now & Three Big-Picture Tasks! – #TomFerryShow

Every action you take in Q4 is compounded… not only does it impact how you finish this year, but also how you start the follo… Read More
Your Q4 To-Do List: One Action to Take Right Now & Three Big-Picture Tasks! – #TomFerryShow
Agent Productivity & Balance

One Huge, Actionable Takeaway from My Podcast with Ivy Zelman

I hope you listened to or watched yesterday’s podcast where I interviewed Ivy Zelman. Getting 45 minutes of Ivy’s expertise a… Read More
One Huge, Actionable Takeaway from My Podcast with Ivy Zelman
Marketing & Lead Generation

3 Actions to Finish 2020 Strong & Start 2021 On Fire! – #TomFerryShow

It’s not time to slow down, finish your year strong and set yourself up for a powerful start to the new year. Real estate suc… Read More
3 Actions to Finish 2020 Strong & Start 2021 On Fire! – #TomFerryShow
Agent Productivity & Balance

4 Ways to ‘Crush It’ on YouTube this Year – #TomFerryShow

4 Ways to ‘Crush It’ on YouTube. Get more real estate tips from #1 real estate coach Tom Ferry here. Read More
4 Ways to ‘Crush It’ on YouTube this Year – #TomFerryShow
Marketing & Lead Generation

The Sprint Starts Now: How to Finish 2020 Strong & Set Yourself Up for Success in 2021

You might not have heard a starting gun, but make no mistake about it… The race has begun. You’re in an all-out sprint to end… Read More
The Sprint Starts Now: How to Finish 2020 Strong & Set Yourself Up for Success in 2021