This Week in Marketing

When the market is slow and the listings are low, the agent who wins the listing is always the agent people TRUST. Geo farming is a brilliant way to get everyone in a given area to know you and like you… But if you want trust, you need to take it…

The No. 1 way that people look for a real estate agent to work with is through referrals from friends and family. That means that your real estate database contacts are the No. 1 way that YOU should be looking for business. Your database is a…

In this episode of This Week in Marketing, Jason Pantana talks with real estate leaders Katie Day and Ken Pozek about what it takes to get more social media leads and how to identify the best ones through DM conversations. Katie and Ken are social…

Jason Pantana always says that “Marketing without content is like a bow without arrows.” You need more content, better content, and content that shoots exactly where you aim and hits its mark every time. And this takes having a strong social…

Every real estate agent wants to know how to get more listings, but what they often don’t consider is what to do with the listings they already have. For a smart agent, getting a listing isn’t the end goal – it’s the first step to…

This is something of a special episode of This Week in Marketing, not for any reason other than the incredible value it offers. If you’re running a real estate Instagram and not getting the results you want, or you can’t get past the awkwardness…

The marketplace is changing… Selling a house today is a lot harder than it was yesterday, and on top of that there’s some news which has the potential to change our entire industry. If you ask me, or any of the top real estate coaches out there,…

Google is the ultimate tool that every real estate agent MUST be using if they want to be the top in their area. The only problem is all the best agents are already using it wisely and not everyone can rank at the top. So, if you want to compete…

What does it take to be the real estate thought leader in your area? You need to help dispel misinformation, ease fear, and highlight the opportunities happening now in the market. But also, more importantly, you need to be seen on a massive scale…