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7 Questions to Create Long-Term, Meaningful Success in Real Estate

When you’re on your way to work each morning, what’s the outcome you have in mind? It might be a successful call or presentation you have later in the day. Or thinking bigger, it might be hiring a new team member or putting needed systems in…

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Against the Grain: Making a Case for Why Buyers are Preferable to Sellers

It pretty much goes without saying that most agents prefer working with sellers over buyers. But it’s not unanimous… as long as Alyssia Essig is in the game. You see, Alyssia has figured out how to overcome all those tired tropes about…

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3 Easy & Effective Ways to Attract Business

New agent. New market. New year. New tactics. New beginnings. No matter which of those categories you fit in, the three tactics I’m sharing with you in today’s blog should definitely be part of your lead generation strategy. Now let’s get to…

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How to Establish Instant Authority in Your Market with Video

What happens when you’re new in real estate and suddenly realize you don’t have a compelling reason for people to work with you? Wouldn’t it be great if… …You found a way to build near-instant authority in your market….

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Why I’m Betting Big on the Future in Vegas This Week

I’m in Vegas this week with some of best agents in the business. I’m here for our annual Elite Retreat taking place at Mandalay Bay, where a few thousand dedicated professionals gather for a private training and networking event. (Plus a blowout…

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Removing the Mystery from Your Realtor Business Plan

New Agents’ Guide to a Realtor Business Plan My alternate title for today’s blog was going to be “The Procrastinator’s Guide to Business Plans for Real Estate Agents.” But I don’t want to call you out like that. Because look… I get…

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5 Action Items to Kickstart Your Success this Year

I’ve got 5 ideas to share with you today. The only thing that ties them together is they are all things you should be doing early the year. Otherwise… …Some will help you stand out. …Others will keep you on track. …And…

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Beyond Memes & Snark: Talking Social Media Strategy with The Broke Agent

Our newest show, “This Week in Marketing” launches with a doozy of a guest… If you don’t recognize the name Eric Simon, you surely know him as @thebrokeagent. Eric launched The Broke Agent Instagram account six years ago and has since…

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The Top 21 Most-Read Blogs of 2021

I’m bullish on 2022 and can’t wait to get started. But before we move forward, let’s take one last look back at the year that was 2021. Whether you’ve followed every word or only read the blog sporadically, I want to make sure you don’t…

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4 Life-Changing Objectives Within Reach this Year

Thirty-two years of my life have been in the real estate industry. And in that whole time, right now is absolutely the single greatest financial opportunity for real estate professionals that I’ve ever seen. It’s an exciting time to be alive and…

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Terms of Use Effective Date: June 10, 2021 Date Last Updated: Apr 16, 2025 These Terms of Use (“Terms”) govern your use of our website at www.tomferry.com (hereinafter our “Website”), illūm platform (“illūm”), and illūm mobile…

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Why Most Real Estate Agents Fail

87% of Real Estate Agents Fail. Here’s Why. While the real estate agent failure rate may seem shocking to some, it’s the stark reality of the industry. However, this doesn’t mean you should give up before you get started. Below, we’ll dive…

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