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Supercharge Your Process for Relocation Buyers

Austin is booming right now, and with a huge number of these buyers relocating from another state, it takes a superstar agent like Khani Zulu to make them feel comfortable and confident getting into their new homes. Khani has a brilliant process…

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7 Skills to Successfully Break Into Luxury Real Estate

So you want to get into luxury real estate, huh? Bigger rewards come with bigger pressures… higher standards, less margin for error, and an even greater commitment to yourself and your clients. And if you want to succeed in luxury, you’re…

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Hot Market Objection Handlers You Should Be Using

Many homeowners today are scared to move because all they hear is how difficult it is to buy a house, and they feel like they’ll be stranded with nowhere to live if they sell. Tom Toole is here to dispel that notion. I asked him to join me on…

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7 Questions to Create Long-Term, Meaningful Success in Real Estate

When you’re on your way to work each morning, what’s the outcome you have in mind? It might be a successful call or presentation you have later in the day. Or thinking bigger, it might be hiring a new team member or putting needed systems in…

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Against the Grain: Making a Case for Why Buyers are Preferable to Sellers

It pretty much goes without saying that most agents prefer working with sellers over buyers. But it’s not unanimous… as long as Alyssia Essig is in the game. You see, Alyssia has figured out how to overcome all those tired tropes about…

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3 Easy & Effective Ways to Attract Business

New agent. New market. New year. New tactics. New beginnings. No matter which of those categories you fit in, the three tactics I’m sharing with you in today’s blog should definitely be part of your lead generation strategy. Now let’s get to…

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How to Establish Instant Authority in Your Market with Video

What happens when you’re new in real estate and suddenly realize you don’t have a compelling reason for people to work with you? Wouldn’t it be great if… …You found a way to build near-instant authority in your market….

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Why I’m Betting Big on the Future in Vegas This Week

I’m in Vegas this week with some of best agents in the business. I’m here for our annual Elite Retreat taking place at Mandalay Bay, where a few thousand dedicated professionals gather for a private training and networking event. (Plus a blowout…

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Removing the Mystery from Your Real Estate Business Plan

New Agents’ Guide to a Real Estate Business Plan My alternate title for today’s blog was going to be “The Procrastinator’s Guide to Business Plans for Real Estate Agents.” But I don’t want to call you out like that. Because look… I…

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5 Action Items to Kickstart Your Success this Year

I’ve got 5 ideas to share with you today. The only thing that ties them together is they are all things you should be doing early the year. Otherwise… …Some will help you stand out. …Others will keep you on track. …And…

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Beyond Memes & Snark: Talking Social Media Strategy with The Broke Agent

Our newest show, “This Week in Marketing” launches with a doozy of a guest… If you don’t recognize the name Eric Simon, you surely know him as @thebrokeagent. Eric launched The Broke Agent Instagram account six years ago and has since…

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The Top 21 Most-Read Blogs of 2021

I’m bullish on 2022 and can’t wait to get started. But before we move forward, let’s take one last look back at the year that was 2021. Whether you’ve followed every word or only read the blog sporadically, I want to make sure you don’t…

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