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Your Ultimate 2025 Real Estate Email Newsletter Gameplan

The real estate email newsletter is one of the most important, underutilized, and effective marketing channels for agents. It’s your best method for engaging your database, nurturing leads, and generating interest for your brand.  In a year when…

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Getting Listings Sold: A Framework for Talking to Sellers

Your No. 1 job is getting listings sold. The faster you’re able to do that at or above market value, the more leverage you have in attracting new listings. But it all starts with being able to align with sellers, set realistic expectations, and…

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Leveraging NextDoor for Listings: The Hidden Goldmine

Why would a real estate agent consider leveraging NextDoor to generate leads? Isn’t that the platform where people go to complain about their neighbors and share screenshots from their doorbell cameras?  Turns out, it’s a lot more than that,…

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The Instagram Sequence Feature – Snag Visual Hooks!

The Instagram sequence feature is one of the best tools for making your videos go viral. Essentially, it allows you to cut gripping opening visual hooks from other videos and edit them into your own. But how do you use it correctly?  In this…

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The Viral Agent: Viral Video Strategy for Real Estate Agents

Viral video strategy… What does it take to create a viral video not just once or twice but consistently and in the right way to promote your business?  Answering these questions on this episode of This Week in Marketing are Mike Hedge and Scott…

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Hiring a Real Estate Marketing Professional

Hire a professional marketer to free up time for appointments.  Two of the most important aspects of your business are appointments and marketing. They’re also two of the most time consuming. Between the technical knowledge and creative skills…

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Ahead of the Curve: Real Estate Smart Contracts & Blockchain

Real Estate Smart Contracts & Blockchain Explained A major technological shift is underway. With the rise of blockchain technology and real estate smart contracts, savvy agents are finding themselves at a crossroads where innovation meets…

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Run Geo-Targeted YouTube Ads for Capturing Seller Leads

As a real estate agent, how do you target your YouTube ads for capturing seller leads? Well, let’s start by asking, where do you find seller leads? In your community! Geo-targeting is the key.  In this episode of This Week in Marketing, Jason…

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