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10 Time Management Tools Every Agent Needs

If you feel like there aren’t enough hours in the day, you’re not alone. Between lead gen, showings, negotiations, marketing, paperwork (ugh), and somehow maintaining a personal life, time can feel like the real estate agent’s worst…

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Understanding Gross Commission Income in Real Estate

As a real estate agent, your income isn’t just about closing deals—it’s about knowing how those deals translate into dollars. One of the most important financial metrics you’ll ever track in your business is gross commission income. If…

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Boost Productivity with Task Delegation: Find, Train & Retain

As a real estate agent, there comes a point where you realize you simply can’t do it all on your own. You’ve built a thriving business and nailed down your systems, but the day-to-day grind of managing administrative tasks, client communication,…

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Build a Brand Bible & Develop a Marketing Plan

A Brand Bible Solidifies Your Personal Brand If you want people to see you as the go-to expert in your market, it starts with consistency — and that means building a brand bible. A solid branding bible isn’t just about your logo or colors….

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How to Hire the Perfect Real Estate Assistant

Wouldn’t it be nice to stop drowning in admin work and start focusing on what you do best—closing deals and building relationships? Hiring a real estate assistant is how you make that a reality. The right assistant can help you scale faster,…

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Your Real Estate Marketing Budget: Plan, Track, Succeed

Marketing strategies, just like any other business asset, are best when diversified. The problem is, the more comprehensive your marketing playbook, the more difficult it can be to gauge how much you’re spending vs. how much you’re making. That…

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Winning Real Estate Strategies: Run Plays that Work

The Key to Winning Real Estate Strategies: Run Plays That Work When it comes to growing a thriving real estate business, real estate strategies are everything. The top performers aren’t just lucky. They use repeatable, proven actions: what I…

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Strengthen Your Brand with Effective SWOT Analysis

6-8% of the people in your database will buy or sell a home in the next 380 days. To capitalize on this, you need to go all in on maximizing your opportunities and ramping up your marketing, and that starts with a SWOT analysis. Doing a SWOT…

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Multiply Your Profits: Strategies for New Revenue Streams

Build Your Financial Future Through Diversification You’re no longer just a business owner; you’re a leader in your field who is beginning to develop multiple sources of income apart from your primary revenue stream. At Level 7 of the 8 Levels…

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The Perfect Spring Marketing Calendar for Winning Listings

Every year, as the snow melts and the flowers bloom, buyers and sellers flood the market. But success goes to the agents who plan ahead, build momentum, and follow a powerful marketing calendar. The question isn’t “Will the market be strong?”…

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Strategic Business Development: From Hands-On Leader to Visionary

Level 6 of Tom Ferry’s 8 Levels of Performance is all about maximizing production from your team. You’ve already built a high-performing team, established systems, delegated responsibilities, and created a productive environment where your team…

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Looking Deeper at Real Estate Agent Commission

All About Real Estate Commission Since the NAR settlement, real estate agents have found themselves under a microscope, often facing skepticism about their commissions. It’s crucial to take a step back to explain how agents earn their income and…

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