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Against the Grain: Making a Case for Why Buyers are Preferable to Sellers

It pretty much goes without saying that most agents prefer working with sellers over buyers.

But it’s not unanimous… as long as Alyssia Essig is in the game.

You see, Alyssia has figured out how to overcome all those tired tropes about buyers. And in the process, she’s opened up a whole new world of possibility for herself and her team.

She joins me on today’s Confidence & Conversion to discuss and debate her unusual but effective methodology, including:

  • Why her long-form buyer consultation is so effective
  • The 3 topics she covers in every presentation
  • A huge, often-overlooked financial benefit to working with buyers

And much, much more. If you have an open mind, you owe it to yourself to watch or listen to this 22-minute conversation.


In this episode, we discuss…

0:30 – Who’s controlling today’s market?

2:52 – “Buyers are the ones driving up the prices.”

3:45 – How to use that info to influence more buyers

5:15 – Alyssia explains the 3 sections of her buyer consultation

7:50 – Why Alyssia flips the script to guarantee conversion

10:03 – Creating that “wow” moment in your presentation

12:02 – How Alyssia’s approach weeds out non-serious buyers

13:34 – “I want to help you sell this. So I don’t want you to buy something that’s going to be difficult to sell.”

14:36 – How browsing the MLS together illustrates you “get it”

14:57 – The “Humor Me” Rule

16:53 – Why Alyssia’s approach sets expectations properly

18:36 – Role playing commission negotiations

21:20 – Reputation matters in today’s ultra-competitive market