Expand Market
8 Levels of Performance : Level 2
Diversify and amplify lead sources and channels and execute on formal, measurable marketing strategies to generate consistent appointments and revenue.
You’ve hit your stride and you’re in the black. You can prospect, present and close. Now you drill down further on the markets you’ve been working and target new ones. More consistent lead generation results in the income you need to keep building. You’re first and foremost a marketer – and you embrace it.
Two or three lead generation sources might’ve gotten you moving in Level 1, but it’s not going to be enough to sustain you as your business grows. We’re going to look at your market and work with you to up those numbers to four, five, even six unique sources. Our goal is to get you so much business that that you need to put new systems in place to manage it.
