How to Show You Care When you first learn of Chris’ background as a 24-year FBI veteran whose specialty was negotiating with international kidnappers, it’s easy to let your perceptions slip into Hollywood-fueled notions of a gruff, intimidating…
Read MoreYou have to be extremely careful of coming across as misrepresenting the facts to serve your own interest. So when we’ve been talking about controlling the narrative, what we really mean is correcting a false media narrative. Let me say it to…
Read MoreExpert Tips to Win Every Listing One of my goals for every Tom Ferry Success Summit is to provide informative hacks in order to help agents like you stand out and have success in the market. This is why at every Summit, I invite rockstar agents…
Read MoreRobyn’s Career-Defining Revelation For nearly two and a half decades, year in and year out, Robyn averaged 10 home sales in her Northern Virginia marketplace. She made a decent living in the process. Then Robyn had a revelation. “I saw so much…
Read MoreDo Your Clients Actually Know You? I bet you weren’t expecting that loaded question! According to Jason, building familiarity with your clients is EVERYTHING in business. People will buy or hire businesses who they’re most familiar with and if…
Read MoreI love what I do. I just wrapped up our first-ever Shift! event where I spent the last two days playing host and speaker. But it was so much more than that for me… Why? Because we brought in some of the most phenomenal guest speakers, and I spent…
Read MoreHere’s the situation: You have a big project coming up that requires everything you’ve got… Maybe it’s an important listing presentation, or mapping out your marketing strategy. Or maybe it’s finally mastering that elusive script you need…
Read MoreIn real estate, we pride ourselves on getting answers quickly for our clients. We extol “speed to lead” and getting homes sold faster than anybody else. But when you take a step back, sometimes speed isn’t the priority. Going deep is what…
Read MoreLast week we talked about the need to be willing to get punched in the face when prospecting. Of course not literally, but figuratively. Assuming you accepted that challenge, this week I want to continue the conversation by helping you focus on…
Read MoreWhich scenario sounds more appealing to you: Writing offers for buyer clients, continually hoping to write the most compelling offer in a highly competitive environment? Or… Sitting back and having multiple buyers all trying to out-bid each other…
Read MoreIf you’ve been to a tourist hotspot like Venice Beach or Downtown Las Vegas in the last couple years, among all the sunglass vendors and street performers, you might have witnessed a weird new phenomenon: People who are willing to be punched or…
Read MoreHi, it’s Tom Ferry, in conjunction with Keeping Current Matters. Today, we’re talking about the market in April of 2019. Are you familiar with the Home Price Expectation Survey? It’s a quarterly publication created by surveying a…
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