Imagine… A homeowner sees your signs in her neighborhood. Maybe she’s seen your ads in her mailbox on online. Then she decides to sell. If she doesn’t have an agent already in mind, what do you think is her next step? She’ll likely do her…

Without a doubt, 2020 has been the year of adjustments, adaptation and being willing to roll with the punches. And maybe that’s a good thing. Because if the first two days of Summit have proven anything, it’s that we’re all capable of…

Would you agree that the pandemic has accelerated change in our industry? Without a doubt, right? So here’s the first big question I have for you today: Are you keeping up? Because the landscape is most definitely changing. Quickly. And if…

Whether you’re a social media power user or doing your best by dabbling, guessing and hoping, today’s #TomFerryShow is sure to up your game. I asked my own Social Media Manager Courtney Gracia to join me, and she brought the heat with 10 rules…

I celebrated a milestone birthday earlier this week by turning 50 years young. Crossing that half-century mark got me thinking I should take my own advice and share some of the most meaningful insights I’ve learned through my 50 years on the…

The Best Types of Content for Your Real Estate Social Media Marketing “Social media content” covers a lot of ground. From Instagram to TikTok for real estate, social media in real estate is the perfect outlet for marketing. The options are…

My buddy (and one of our three phenomenal Summit keynote speakers) Joseph McClendon III posted a great, quick video a few days ago that I shared on my Instagram Stories. I hope you saw it. He talked about the critical difference between “taking…

Are you using Instagram Stories Ads as a way to promote yourself and your listings? It’s a great opportunity that many agents aren’t taking advantage of. As opposed to 85% of Facebook videos that are watched with the sound turned off, 60% of…