If you’ve been paying attention, you might’ve noticed I’m really big on this concept of “Choose Your Hard” right now.

Lots of things in life are difficult. Being extremely busy is hard, and so is having no business.

A few months ago, I wrote this blog contrasting two big lists of things that are hard.

Today I want to dig in a little deeper to really make this concept clear to you.

Put simply, success isn’t simple. It comes from doing the work. Even when you don’t feel like it.

Do the thing, have the power.

Let’s tackle a few examples to illustrate the point further…

Shooting Video When You’re Scared of the Camera

Yeah, that’s hard. It’s hard to put yourself out there when you’re uncomfortable with how you look or sound. It’s hard to get over your insecurities. It’s hard to devote time to shooting a new show or video when there are a million other seemingly more “urgent” tasks on your plate. It’s hard to continually come up with new topics so you’re always putting out fresh content.

But ya know what else is hard?

Losing out on listings to that “other agent” who does video all the time and is becoming established as your market’s go-to expert. Or wishing you’d had more to offer when that amazing property hit the market… and realizing you weren’t even in the running for the listing. Or generally being perceived as an “old school” agent because you’re not doing the things today’s top professionals are doing.

Prospecting Two Hours a Day, Five Times a Week

Look, I get it. Facing rejection is never easy. And picking up the phone means subjecting yourself to rejection time and time again. It can be hard to know what to say (but it doesn’t have to be). It’s hard to reserve those blocks of time on your calendar and stick to them. It’s hard to make yourself vulnerable with FSBOs and Expireds. It’s hard to do it day in and day out.

And then there’s the flip side:

It’s hard to have no idea where your next client will come from. It’s hard to have no predictability in your business. It’s hard to run into past clients and feel ashamed because it’s been so long since you’ve reached out to them. It’s hard to explain to your family that you can’t afford certain things because you “didn’t feel like it” when it was time to make your calls.