The Ultimate
Real Estate Blog
by Tom Ferry
10 Time Management Tools Every Agent Needs
Discover 10 time management tools and apps to help real estate agents stay on track, get more done, and create focus on what matte…
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Real Estate Business Strategy 
Marketing & Lead Generation 
Sales & Listing Skills 
Agent Productivity & Balance 
Success Coaching Tips for Agents 
Real Estate Mindset 
Team Building & Leadership 
Explore All Recommended Reading
Free SMART Goals Template to Help You Meet Your Goals
Get focused with this SMART goals template. Learn the right goals format, follow a smart goal setting template, and work on it dai… Read More
The Art & Practice of Real Estate Scripts
In this blog, Tom Ferry gives agents high-level tips for making the most out of their real estate scripts. Read MoreGrowth Mode Podcast
Be the Smartest Agent in the Room: 2026 Housing Outlook + 3 AI Shifts to Watch
Want to be the most informed agent in your market? This episode gives you the 2026 market forecast and upcoming AI shifts you need… Read More
7 Ways Top Agents Are Leveraging AI Right Now
In this episode of Growth Mode, Tom, Jimmy, and Jason share 7 ways that top agents are using AI to communicate greater value. Read More
AI‑Search, Profitability, and the Biggest Growth Opportunities in 2026
In this Growth Mode episode, Tom, Jimmy, and Jason discuss the biggest opportunities for agents in 2026 - especially how to win AI… Read More
Explore the Podcast
#1 Agent Runs 80% of Her Business on an iPhone | Outliers
In this episode of the Outliers Podcast, Tom Ferry talks with Edna Kimble about how she became a world-renowned agent from her sma… Read More
Outliers | How to Go from Burnout to $1.2M GCI in 1 Year – Sarah Combs
In this episode of the Outliers Podcast, Tom talks with Sarah Combs about how she overcame burnout and became a million dollar age… Read More
3 Mega-Trends in Real Estate AI That Agents MUST Know
In this podcast episode, Tom Ferry and Jason Pantana talk about the real estate AI trends that will change your marketing forever. Read MoreRead the Latest
Uncategorized
How to Strengthen Partnerships by Pushing the Reset Button
How to Strengthen Partnerships by Pushing the Reset Button
Learn how to reset a relationship using a practical reset button mindset to rebuild trust, reconnect, and strengthen personal… Read More
Agent Productivity & Balance
The Top 5 Business Plan Tips for Real Estate Agents
The Top 5 Business Plan Tips for Real Estate Agents
Looking for business plan tips you’ll actually use? Tom Ferry breaks down the common business plan mistakes and how to solve… Read More
Marketing & Lead Generation
How to Get Real Estate Listings: 3 Proven Strategies to Win More Sellers
How to Get Real Estate Listings: 3 Proven Strategies to Win More Sellers
Wondering how to get real estate listings? Learn expert tips from our real estate coaches on how to generate listing appointm… Read More
Sales & Listing Skills
Breaking Down What Happens at a Listing Appointment
Breaking Down What Happens at a Listing Appointment
In this blog, Tom Ferry explains what happens at a listing appointment that actually wins the listings. Learn each step in th… Read More
Success Coaching for Agents
How to Get into Real Estate: Tips for New Real Estate Agents
How to Get into Real Estate: Tips for New Real Estate Agents
This industry is exciting but challenging. Here are some tips on how to get into real estate as a new agent. Read More
Sales & Listing Skills
Need an Appointment Setting Script? Here Are 3 that WORK!
Need an Appointment Setting Script? Here Are 3 that WORK!
Every agent needs a good appointment setting script right now. Luckily Tom Ferry has 3 wildly effective appointment setting s… Read More
Sales & Listing Skills
How to Do a Listing Presentation
How to Do a Listing Presentation
In this blog, you'll learn how to do a listing presentation and how the best real estate agents use them to win more listings… Read More
Real Estate Business Strategy
Why Most Real Estate Agents Fail
Why Most Real Estate Agents Fail
Is being a real estate agent hard? What percent of real estate agents fail? Learn more about why and how to prevent it from h… Read More
Sales & Listing Skills
How to Host a Mega Open House That Gets More Listings
