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Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Our Latest Posts

Team Building

Boost Productivity with Task Delegation: Find, Train & Retain

As a real estate agent, there comes a point where you simply can’t do it all on your own. You’ve nailed down your systems, but the day-to-day grind of managing administrative tasks and client communication is consuming your time. This is where…

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Online Marketing

Build a Brand Bible & Develop a Marketing Plan

A Brand Bible Solidifies Your Personal Brand If you want people to see you as the go-to expert in your market, it starts with consistency — and that means building a brand bible. A solid branding bible isn’t just about your logo or colors….

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Blog Articles

How to Slay Big, Important Projects That Move Your Business Forward

Here’s the situation: You have a big project coming up that requires everything you’ve got… Maybe it’s an important listing presentation, or mapping out your marketing strategy. Or maybe it’s finally mastering that elusive script you need…

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5 Fundamental Questions to Tap Into Your Greatness – #TomFerryShow

In real estate, we pride ourselves on getting answers quickly for our clients. We extol “speed to lead” and getting homes sold faster than anybody else. But when you take a step back, sometimes speed isn’t the priority. Going deep is what…

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4 Winning Ways to Get the Most from Every Prospecting Session

Last week we talked about the need to be willing to get punched in the face when prospecting. Of course not literally, but figuratively. Assuming you accepted that challenge, this week I want to continue the conversation by helping you focus on…

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2 Actions & 1 Script to Become Listing Dominant – #TomFerryShow

Which scenario sounds more appealing to you: Writing offers for buyer clients, continually hoping to write the most compelling offer in a highly competitive environment? Or… Sitting back and having multiple buyers all trying to out-bid each other…

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Are You Willing to Get Punched in the Face?

If you’ve been to a tourist hotspot like Venice Beach or Downtown Las Vegas in the last couple years, among all the sunglass vendors and street performers, you might have witnessed a weird new phenomenon: People who are willing to be punched or…

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"How’s the Market?" Episode 4 – April 2019

Hi, it’s Tom Ferry, in conjunction with Keeping Current Matters. Today, we’re talking about the market in April of 2019. Are you familiar with the Home Price Expectation Survey? It’s a quarterly publication created by surveying a…

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6 Winning Hacks to Get More Done in Less Time – #TomFerryShow

I know your days are busy. But I also know this – there are different types of “busy.” There’s good busy, where you have appointments booked back-to-back all throughout your day. And then there’s bad busy, where you’re running around…

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$33K to $150K in One Year: How Ella Jones Got Un-Stuck and Started Thriving!

Sometimes it’s easy to feel stuck where you are in life. Ella Jones can relate. Rewind a little over a decade, and she was a single mom of two growing kids. She had a government job that provided a steady income but no path to financial freedom….

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3 Simple Ways to Start Running Plays That Work – #TomFerryShow

I typically try to avoid sports analogies here, but humor me for a second: Have you ever seen a lopsided football game or a basketball game where one team keeps doing the same thing over and over and the other team just can’t seem to stop them?…

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Why You’re in Danger of Being Too “Transaction” Focused

When you first get into the real estate business, you see these people who are selling tons of properties and you can’t help but think they’re just swimming in commission cash. Then, the more seasoned you become, you realize that might not…

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3 More Strategies to Beat the Disruptors at their Own Game – #TomFerryShow

A couple months back, I did a show about three positioning strategies to overcome the disruptors eating away at traditional market share. Today, I’m continuing that conversation with three MORE positioning strategies to help you do some disrupting…

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Simple Solutions to 5 Common Real Estate Marketing Mistakes

Do you ever find yourself writing your blog or a social media post and wondering, “Am I doing this whole ‘content’ thing right?” You’re making the effort to create valuable content, yet maybe you’re not seeing the results you desire….

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