5 Core Growth Tips for 2021

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I love your ambition!

Over this past weekend, I asked people to share their 2021 goals in my Instagram Stories and then I provided some feedback.

Let me just say I’m impressed with how lofty many of your goals are!

When I took a step back and looked at what everyone wanted to accomplish and what is needed to achieve those goals, five big-picture tips emerged.

So I decided to feature them in today’s blog.

Now, all five might not apply to your 2021 goals, but they’re worth consideration anyway.

Let’s dive in!


2021 Growth Tip No. 1: Focus on Your HBUT

“Focus on my what, Tom?”

If that’s ^^^ you, HBUT stands for Highest and Best Use of your Time.

Basically, where do you excel? Because that’s what you need to do more of in 2021 if you want to achieve those big, groundbreaking goals.

In order to focus more time on your HBUT, you’re going to need to grow your team and/or delegate or outsource tasks to give you that time.

If your goal is to grow, it might be time to hire that first assistant, or bring on a transaction coordinator, or add a Buyers Agent to the team. Or maybe it’s bringing on a killer operator to handle all of the operational side of the business, allowing you to focus on the sales.

Whatever the case, you need to be focused on what YOU do best, and without that support, you’ll be stretched too thin to make a difference.

So… who do you need to hire so you can spend more time in your wheelhouse?


2021 Growth Tip No. 2: Refine or Expand Your Lead Sources

As I mentioned earlier, I was really impressed with how ambitious some of your goals were.

Just an example… one person said they want to go from $9m in sales this year to $20 million next year.

Here’s the thing: More of the same or “working harder” won’t double your business in a year.

But here’s what will… adding new lead sources and maximizing your existing sources.

Which begs a few crucial questions:

  • How well are you tracking each lead source currently?
  • What lead sources are doing well that you can double or triple down on?
  • What lead sources are underperforming and need adjustment (or should be ditched entirely)?
  • What new lead sources can you add to broaden your reach and expose yourself to more potential clients? (And ideally, raise your price point in the process.)

Pure and simple, you’re going to need more channels of incoming business if you want to dramatically increase your production in just one year. Answer those questions, create your ideal marketing mix, and then stick to your plan!


2021 Growth Tip No. 3: Break Down Your Goals

The last thing you want to do is find yourself on January 1 looking up at a gigantic, year-long goal and wondering how you’ll ever accomplish it.

“It’s too much!”

The key is breaking your goals down into smaller, bite-sized actions…

What do you need to do on a quarterly basis to achieve your goal?

What about monthly? Or weekly?

And most importantly, what about daily? Do you know your daily number – the number of conversations you need to have every day to result in the amount of closed transactions to achieve your goals?

The next question is do you have all of these numbers “up and visual” in front of you to make sure you maintain 100 percent focus on those objectives?

When you break down your goals into manageable pieces and “scoreboard” your goals and results, your confidence will grow as you see how achievable they really are!


2021 Growth Tip No. 4: You Gotta Believe

I’m gonna be blunt…

Wishy-washy, hesitant, unconfident people do not achieve big goals.

If you want to accomplish big things in 2021, that means heading into the year full of confidence that you have a plan in place that makes your goals absolutely reachable.

Which also means:

  • No more limiting beliefs.
  • No more bad habits.
  • No more spiraling into depression when something goes wrong.
  • No more clinging to “That’s how we’ve always done it.”
  • No more telling yourself that exponential growth is impossible.

If you struggle with confidence or belief in your ability to achieve your goals, here’s my suggestion…

Make two lists: One of where you doubt yourself, and another of where you believe in yourself.

By identifying your disbeliefs, you can attack them head-on.

By identifying your beliefs, you can bolster them and build on them.

After you create those lists, text them to me at 949-216-5466.


2021 Growth Tip No. 5: Find Accountability

I’ve been around the industry long enough to know big accomplishments don’t often happen without a whole lot of discipline.

If you’re not consistently performing the actions that need to happen, you’re simply not going to achieve your goals. Your behaviors need to align with your goals.

Self-discipline is an extremely rare quality, especially the kind required to achieve some of the lofty goals people shared with me a few days ago.

So for most high achievers, discipline comes from accountability… some outside force that holds your feet to the fire and keeps you on track.

Which begs the question: Who will hold you accountable in 2021?

It’s clear to me from the answers I got over the weekend that missed goals in 2021 won’t be from a lack of ambition.

Instead, it will be those who struggle to stay on track and fail to do the things necessary to achieve their goals. I know how easy it is to get distracted and pulled in a million different directions by this business. But to truly excel in 2021, you need to get beyond that.

And that requires one thing: accountability.

We’re here for you when you realize the missing piece.


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