So here’s my challenge to you:

For the first 12 weeks of 2021, feature a local business that could use a “leg up” in some way.

Maybe it’s a treasured local restaurant. A favorite store. Or a service or venue that’s had to close its doors because it’s deemed “non-essential.”

Whatever the case, rally the troops and bring them some much-needed attention.

I’m not saying it has to be a big production. Just make an effort. Shoot a quick video. Write a social post (or two, or three). Feature them in your newsletter or postcards.

Then rinse and repeat with a new business for each of the next 12 weeks.

Why? It’s simple… Because doing the right thing is always the right thing.

Who’s in? Let me know in the comments below, and feel free to share any ideas of what you have in mind!

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