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The Ultimate
Real Estate Blog
by Tom Ferry

10 Time Management Tools Every Agent Needs

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Recommended Reading

The 9 Steps of Building a Brand Bible

Build a brand bible that keeps your voice, visuals, and marketing consistent. Includes brand bible examples, mockup ideas, and mor… Read More
The 9 Steps of Building a Brand Bible

Free SMART Goals Template to Help You Meet Your Goals

Get focused with this SMART goals template. Learn the right goals format, follow a smart goal setting template, and work on it dai… Read More
Free SMART Goals Template to Help You Meet Your Goals

The Art & Practice of Real Estate Scripts

In this blog, Tom Ferry gives agents high-level tips for making the most out of their real estate scripts. Read More
The Art & Practice of Real Estate Scripts

Growth Mode Podcast

Be the Smartest Agent in the Room: 2026 Housing Outlook + 3 AI Shifts to Watch

Want to be the most informed agent in your market? This episode gives you the 2026 market forecast and upcoming AI shifts you need… Read More
Be the Smartest Agent in the Room: 2026 Housing Outlook + 3 AI Shifts to Watch

7 Ways Top Agents Are Leveraging AI Right Now

In this episode of Growth Mode, Tom, Jimmy, and Jason share 7 ways that top agents are using AI to communicate greater value. Read More
7 Ways Top Agents Are Leveraging AI Right Now

AI‑Search, Profitability, and the Biggest Growth Opportunities in 2026

In this Growth Mode episode, Tom, Jimmy, and Jason discuss the biggest opportunities for agents in 2026 - especially how to win AI… Read More
AI‑Search, Profitability, and the Biggest Growth Opportunities in 2026

Explore the Podcast

#1 Agent Runs 80% of Her Business on an iPhone | Outliers

In this episode of the Outliers Podcast, Tom Ferry talks with Edna Kimble about how she became a world-renowned agent from her sma… Read More
#1 Agent Runs 80% of Her Business on an iPhone | Outliers

Outliers | How to Go from Burnout to $1.2M GCI in 1 Year – Sarah Combs

In this episode of the Outliers Podcast, Tom talks with Sarah Combs about how she overcame burnout and became a million dollar age… Read More
Outliers | How to Go from Burnout to $1.2M GCI in 1 Year – Sarah Combs

3 Mega-Trends in Real Estate AI That Agents MUST Know

In this podcast episode, Tom Ferry and Jason Pantana talk about the real estate AI trends that will change your marketing forever. Read More
3 Mega-Trends in Real Estate AI That Agents MUST Know

Read the Latest

Agent Productivity & Balance

Your No. 1 Responsibility in a Shifting Housing Market

In a shifting housing market? This is your number one responsibility you should be focusing on in a changing market. Learn mo… Read More
Your No. 1 Responsibility in a Shifting Housing Market
Real Estate Mindset

8 Common Traits of a Successful Real Estate Agent

Discover 8 key traits that make successful real estate agents. Learn how to excel in the competitive industry and achieve las… Read More
8 Common Traits of a Successful Real Estate Agent
Real Estate Business Strategy

6 Ways to Go on Vacation Without Your Business Burning Down

6 Ways to Go on Vacation Without Your Business Burning Down. Learn more life and real estate tips from #1 real estate coach T… Read More
6 Ways to Go on Vacation Without Your Business Burning Down
Sales & Listing Skills

4 Steps to Go from Sales to Service (and Get the Sale)

4 Steps to Go from Sales to Service (and Get the Sale Every Time). Learn more life and real estate tips from #1 real estate c… Read More
4 Steps to Go from Sales to Service (and Get the Sale)
Marketing & Lead Generation

A 5 Point Marketing System for Geometric Growth, Pt.2

Welcome back! Last week we started talking about the 8 Drivers of Geometric Growth I’ll be discussing at BluePrint next month… Read More
A 5 Point Marketing System for Geometric Growth, Pt.2
Real Estate Business Strategy

What is a real estate CRM and why is it important for your business?

A real estate CRM is your one-stop information database. Learn more about real estate CRM and why realtors need it for their… Read More
What is a real estate CRM and why is it important for your business?
Marketing & Lead Generation

Lead Generation Strategies to Fuel Real Estate Growth

Discover lead generation strategies to grow your real estate business with these effective lead gen tactics to attract client… Read More
Lead Generation Strategies to Fuel Real Estate Growth
Agent Productivity & Balance

How to Get into Real Estate: Tips for New Real Estate Agents

Real estate is exciting but challenging. Here are some tips on how to successfully get into real estate as a new real estate… Read More
How to Get into Real Estate: Tips for New Real Estate Agents
Sales & Listing Skills

Sales Closing Techniques: How to Influence and Win More Clients

Master powerful sales closing techniques to confidently convert more prospects into clients. Learn how to close a sale using… Read More
Sales Closing Techniques: How to Influence and Win More Clients