This Week in Marketing

As we prepare ourselves for the year ahead, one of the most important questions we can ask is, “What are the most important marketing channels of 2023?” Because now is the time when we need to cut the things that aren’t working for us, zone in…

In this episode of This Week in Marketing, Jason Pantana has a special guest who is going to show you all the master strategies of Instagram for real estate agents to turn engagement into appointments. Shannon Mangin runs a small team with her…

What are the 2023 real estate video topics you need to be focusing your energy on? Well, the real estate world looks much different entering 2023 than it did at the beginning of 2022, so one thing’s for sure – it’s definitely not the same old…

Creating wildly successful social media videos as a real estate agent doesn’t have to be hard. Actually, keeping it simple and honest might just be the best way to build a passionate and engaged following. It certainly does for Winnipeg…

Marketing channels create opportunity. But if you want to take advantage of those powerful business opportunities, you also need systems, because that’s where the action happens. On this episode of This Week in Marketing, Jason Pantana is talking…

Too many agents use video as just an extra marketing channel. But then there are the agents who base their entire business model on video-first marketing – agents like Gia Silva. Gia proves that video is potentially the only marketing source you…

Let’s talk about local discovery when it comes to real estate…. No matter the size of your city, even if you’re trying to just attract people who live in your own neighborhood, the odds are that those people will still find your business…

When you look across social media platforms – Instagram, TikTok, YouTube, Facebook – there seems to be one direction they’re all trending…. VERTICAL! If you’re not shooting vertical video, you need to start. But it’s not as simple as…

What is stopping people from making video for social media? A lot of people say they don’t know what to say on camera. But LA Rockstar agent Taya DiCarlo will tell you that all you need is a hook and an opinion. Some will say it doesn’t seem…