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The Best Vertical Video Strategies for Each Social Platform

When you look across social media platforms – Instagram, TikTok, YouTube, Facebook – there seems to be one direction they’re all trending…. VERTICAL!

If you’re not shooting vertical video, you need to start. But it’s not as simple as just turning your phone when you’re shooting. Going vertical is a little different depending on which platform you’re creating for, and if you don’t know all the rules and tricks, it can actually get kinda confusing. That’s why on today’s This Week in Marketing, Jason Pantana is going to be your guide to vertical video!

Make sure to watch or listen, and as always, make sure to leave a comment.

In this episode, we discuss…

1:36 – Instagram’s confusing options

5:33 – Facebook’s vertical push

6:53 – TikTok going longer-form

8:02 – Templates

8:50 – YouTube Shorts vs Search

13:24 – Videos you should make for YouTube

14:27 – Trending towards vertical

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