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Master Tricks of Instagram for Real Estate Agents

In this episode of This Week in Marketing, Jason Pantana has a special guest who is going to show you all the master strategies of Instagram for real estate agents to turn engagement into appointments.

Shannon Mangin runs a small team with her husband in Austin, TX, and this year she’s slated to DOUBLE her business over last year. Her secret? Using Instagram as not just a platform to raise recognition and get referrals but to also start a conversation. She has a process that is proven to take you from post to DM to conversation to appointment.

If you’re looking to take your Instagram from being a social obligation to a direct source of income, you’re going to want to watch Jason’s interview with Shannon, right now.

In this episode, we discuss…

0:00 – Meet Shannon

2:23 – Shannon’s marketing pivot

5:09 – Shannon’s Instagram strategy

6:53 – Advice for new agents

8:43 – Mistakes on Instagram

11:27 – Timeline for producing content

12:51 – Creating conversation

17:30 – Trends for 2023