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The Ops Side of Creating Highly Effective Real Estate Video

Too many agents use video as just an extra marketing channel. But then there are the agents who base their entire business model on video-first marketing – agents like Gia Silva. Gia proves that video is potentially the only marketing source you need, and all it takes is centering your operations around it.

In this episode of This Week in Marketing, Jason Pantana talked with Gia about what it takes to operationalize your video creation, draw an audience who are going to resonate with your content, and discover the right filmmaker to elevate your style.

If you’re a real estate agent who shoots video (which you are because you’re smart), you’ll watch or listen, right now.

In this episode, we discuss…

0:00 – Meet Gia

1:41 – What video does for Gia

4:28 – Three categories of Instagram

6:13 – What is Gia’s content about?

8:23 – Shooting schedule

11:32 – Finding the right videographer

13:06 – Do THIS when hiring a videographer

15:46 – Timeframe and defining your audience

19:52 – Advocating for your community

25:09 – The effect of “layering”

26:13 – Gia’s top advice

27:48 – Follow Gia