Search Results for: marketing

On Wednesday, August 8, Salesforce’s Global Customer Growth and Innovation Evangelist Tiffani Bova will take the stage as one of two keynote speakers at this year’s Success Summit in Anaheim. With that appearance still four weeks away, I…

Hopefully you remember this #TomFerryShow from back in late 2017 where we helped you create your 2018 business plan. You made your plan, right? But have you been following it? Have you been doing the things that give you the power? Or have you let…

It’s time for another fun-filled and information-packed Q&A episode of the #TomFerryShow! As usual, I encourage you to watch the full show to get the complete picture, while here in the blog I’m breaking down three of the most interesting…

It’s always important to take a step back every now and then to evaluate your business. That’s what I’m asking you to do today. I’ve identified seven categories I consider instrumental to every sales professional’s success. What I want you…

Some will perceive this blog as self-serving, no doubt. Others will recognize it comes from a genuine place because I’ve worked with real estate professionals for 30+ years, and I know what makes them successful. Here’s why I’m writing it… I…

Quick… rate your business in each of these 5 categories on a scale of 1-10: Marketing & Lead Generation Lead Conversion Productivity Hacks Teams Coaching & Acceleration In my 30+ years of working with real estate professionals, these five…

Not everyone who has considered selling their home has a FOR SALE sign in their front yard, right? So the question then becomes… How do you get those people who have been contemplating a sale to take that next step and open the door to a…

Is your business costing you your quality of life? One of the biggest reasons why people join coaching is to “get their life back.” Helping people achieve that goal often requires getting them out of their comfort zone and doing things…

Demonstrating that you understand people’s situation is one of the biggest breakthroughs you can make with your marketing. When you establish common ground, the homeowner’s anxiety is diminished and trust begins to be built. That’s why it’s…

Last week our first-ever Marketing Edge took place in Chicago! Nearly 700 people traveled from as far away as Hawaii to learn the strategies to stop chasing business and start attracting it. And the feedback was overwhelmingly positive: “This was…

What would happen if you put an operating system from five years ago on your phone today? If it was able to operate at all, it’d be glitchy, slow and inefficient. You’d probably ditch it after a few hours and go buy a new phone rather than deal…

Most agents begin their listing presentation by “presenting” a bunch of stats, awards, graphs and booklets along with whatever else they’ve stuffed into their listing binder. Don’t do this! Start with a story instead. Capture the…