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Today’s Top Marketing for Winning Listings

Winning listings is the ultimate goal, and great marketing is the key to achieving it! For this week’s episode of the podcast, I’m sharing a compelling clip from the Success Summit where Jason Pantana and Jimmy Mackin talk with three innovative…

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Post-Settlement Marketing: Pivoting During Disruption

A post-settlement world requires post-settlement marketing. For many of us, the new rules imposed by the NAR settlement agreement have already gone into effect. For others, that change will come at the end of the week. If you’re still running the…

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Hiring a Real Estate Marketing Professional

Hire a professional marketer to free up time for appointments.  Two of the most important aspects of your business are appointments and marketing. They’re also two of the most time consuming. Between the technical knowledge and creative skills…

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Best Marketing Ideas for Launching a Listing

What are your best tactics and strategies for launching a listing? There are so many to choose from and not every combination of tactics works well for every agent.  Last week on This Week in Marketing, Jason covered what it takes to create…

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Marketing Best Practices to Empower Sellers

In today’s shifting real estate market, ensuring that a listing doesn’t linger is crucial empower sellers. Join us in this episode as we dive into the best practices for aligning expectations with sellers and preparing them for the…

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5 Must-Know Tools for Thoughtful Marketing

What are the best tools for thoughtful marketing that agents can use today for gathering inspiration and standing out in a sea of sameness?  That’s the question that Jimmy Mackin and I are answering in this episode of the Tom Ferry Show. We’ll…

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Writing Real Estate Marketing Emails That Win Trust

How to Write Marketing Emails That Actually Serve Your Purpose  You’ve undoubtedly heard that you need to be sending marketing emails. Jason Pantana calls real estate email marketing the “Greatest marketing channel of all time.” But here’s…

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The Realtor Marketing Messages that Matter Most

What are the realtor marketing messages that matter most? If the aim of marketing is to prime conversations with buyers and sellers, then that’s the question you need to answer first. Everything else comes second to how your messaging resonates…

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