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Your Real Estate Marketing Content Calendar – 10 Steps

Crafting an Effective Real Estate Marketing Content Calendar Creating a real estate marketing content calendar is like planning a huge trip across various terrains. An effective content calendar is more than a map to take you where you need to go…

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Shaping Buyer Agency Perception in Your Marketing

Buyer agency perception has never been more important.  Since the NAR lawsuit first dropped, consumers have seen buyer agents in a different light. It’s your job to fix that and the way you do it is in your real estate marketing.  In this…

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Data to Dollars: Marketing as the Knowledge Broker

Everyone wants to work with the knowledge broker in their area. Being funny and charming and successful and offering nice perks are all great, but they will never beat knowing your stuff. At the end of the day, working with an agent is about the…

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Database Marketing for Listing Referrals

Database marketing for listing referrals is a hard pill to swallow for many agents. They get caught up in the instant gratification of new leads and stuck in the idea that they can’t get another listing from a seller they just worked with. It’s…

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