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Leveraging In-Stream YouTube Ads for Generating Listings

I’ve heard agents say that in-stream YouTube ads sound intimidating. For whatever reason, agents get the idea that they’re costly, time-consuming, and complicated when they’re actually completely affordable, fun, and manageable. But the best…

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2023 Greatest Hits: This Week in Marketing

Over the last year, This Week in Marketing has provided agents with some of the most groundbreaking, effective marketing strategies in real estate. Jason Pantana has interviewed some of the top rising agents today, covered the gambit of real estate…

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The 5 “Ps” of Leveraging Open Houses into Leads

There’s an art to leveraging Open Houses into leads. Or should I say, there’s a proven step-by-step process. But before any of that, there’s a mindset issue to address with Open Houses. Some agents will fail to get a buyer and then write the…

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Bring Down Your Client Acquisition Cost with These Lead Sources

Affordable Solutions to Rising Client Acquisition Costs There are affordable solutions to the real estate agent’s greatest hurdle today: the rising CaC (Client Acquisition Costs).  Is it just me or has every lead gen source that agents once…

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5 Real Estate Marketing Channels That Will Dominate in 2024

When we talk about real estate marketing channels, we’re talking about more than just one facet of your business. This is your product distribution, the way you position yourself to make sales, and the way you build your brand. Such an important…

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