Search Results for: marketing

Your value proposition for buyers has never been more important. Since the lawsuits were first announced, buyer perception of real estate agents has changed. It’s your job to establish your value and control the narrative with home buyers today….

ChatGPT is the ultimate tool for writing listing descriptions. But then why do so many agents struggle to create attention-grabbing results every time? It’s because you need to teach ChatGPT what you want every time.  Luckily, there is a way to…

Buyer agency perception has never been more important.  Since the NAR lawsuit first dropped, consumers have seen buyer agents in a different light. It’s your job to fix that and the way you do it is in your real estate marketing.  In this…

Real estate books for agents to add to their holiday lists. The end of the year is here. As we walk into a new year, there are three things we need to work on cultivating more than anything else: focus, discipline, and inspiration. And there’s no…

If you’re looking for real estate TikTok tactics, an open house game plan, or the tech news that will take your marketing to the next level, look no further.  Jason Pantana rolls out a new format for This Week in Marketing, dividing each episode…