Everyone is always looking to find more clients, but maybe the best strategy is to help them find you. Because they’re looking! People want to buy houses, and they’ll go with an agent who turns up when they press “search” on whatever platform they’re using.
Having poor search optimization (beyond just the standard search engines) is like having a “CLOSED” sign hanging in your window. That’s why on today’s episode of This Week in Marketing, Jason Pantana is going to walk you through the three types of Search people use to find a real estate agent, why each is important, and how to optimize your presence on them.
Watch or listen, follow the steps, and then check your analytics to see the results!
In this episode, Jason talks about…
0:55 – #1: Local Search
2:00 – Why to optimize your Google Business Profile
2:53 – How to do that ^
5:07 – #2: Social Search
7:07 – Having the right name
8:40 – Tags and keywords
10:16 – #3: Video Search (mostly YouTube)
11:38 – You need to win on Search