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Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Our Latest Posts

Time Management

10 Time Management Tools Every Agent Needs

If you feel like there aren’t enough hours in the day, you’re not alone. Between lead gen, showings, negotiations, marketing, paperwork (ugh), and somehow maintaining a personal life, time can feel like the real estate agent’s worst…

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Online Marketing

Real Estate Google Ads: The Best Types for Fast-Converting Leads

Let’s talk lead gen. You know as well as I do that real estate Google Ads are a goldmine for ready-to-go, bottom-of-funnel leads… if you use them the right way. But here’s the problem—too many agents are just throwing money at Google Ads…

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Blog Articles

Your Single Most Important Marketing Activity to Kickstart 2018

Take your “real estate professional” hat off for a second. Picture yourself as a homeowner who is beginning to think about selling his or her house. What are you looking for in a listing agent? At the very base level, what’s most important to…

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Four December Action Steps to Spur Success in 2018 – #TomFerryShow

I want 2018 to be your breakthrough year. That won’t happen by simply showing up on January 2, hoping it turns into a great year. It requires preparation. In that spirit, I’m sharing four actions to take in December that will put you on track…

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The REAL (and Amazingly Selfish) Reason We Plan

It’s that time of year that we’re all developing our business plans, strategizing and goal setting for the new year. And it got me thinking… Why do we really plan? One reason is to break everything down into bite-size chunks so we don’t get…

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Revealing Real Estate’s Top 50 Video Influencers (with BombBomb CMO Steve Pacinelli) – #TomFerryShow

I’m pretty sure I’ve made the importance of video crystal clear over the past couple years. I’ve had my own YouTube channel since 2007, and I’ve been a huge proponent of agents doing video for almost as long. There should be no confusion…

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Tracking Your Customer’s Journey to Win More Referrals and Generate Excellent Reviews

What happens when a transaction goes super smoothly? You create happy customers… …who love you! …and who become an amazing source of referrals! (Not to mention repeat business!) But what about those other transactions… …When things don’t…

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You Asked… I Answer! (With Special Guest Conor McCluskey) – #TomFerryShow

I still have a few unanswered questions from agents, so let’s dive into another Q&A episode of the #TomFerryShow! This isn’t just another ordinary Q&A episode, though, as BombBomb Co-Founder & CEO Conor McCluskey joins me to share…

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3 Daily Questions to Radiate Happiness and Attract Success – #TomFerryShow

Carl Jung is known for saying how we feel on the inside radiates to the people on the outside. How does that make you feel? Is it a little scary? Or have you achieved so much personal fulfillment that you’re totally willing to outwardly reveal…

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Schedule Your Life First, Then Your Business

Hot on the heels of Tuesday’s #TomFerryShow about designing your 2022 business plan, it’s time to start mapping out your  calendar as well. I want to help you make it a great year! My definition of a great year is one that surpasses your…

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10 Steps to Planning Your Best Year Ever – #TomFerryShow

Giving Yourself the Best Chance to Excel in 2018 Begins with Completing Your Business Plan

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3 Ways Coaching Helped Steven Cohen Add $100 Million in Annual Sales

Imagine adding $100 million in annual production over the next half decade. That’s exactly what Steven Cohen has done since he became a coaching member five years ago. At the time, he was already a success by most definitions. A New York City…

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5 Fantastic Scripts to Overcome Frequent Objections – #TomFerryShow

Getting an objection might strike fear in some people. Not me. The way I see it, an objection is just one step closer to a “yes.” ESPECIALLY when you know what to say. That’s what this #TomFerryShow is all about… knowing what to say when…

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How Many Times Do You Hear "No" Before You Quit?

Back in August at the Summit, we were fortunate to have the phenomenal David Goggins — Navy Seal and amazing endurance athlete — appear as a special guest speaker. One of the most compelling stories he shared was about when he decided to become…

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