As a real estate agent, there are many responsibilities to handle, including hosting open houses, closing deals, generating leads, and marketing your business. Customers play a significant role in all of these tasks. A real estate CRM, also known as…

Get Geometric Growth with This 5 Point Real Estate Marketing System The way I see it, there are two truths at play in today’s market: The demand for housing means there’s tons of opportunity for enterprising agents. The lack of inventory means…

New Agent Tips and Advice on How to Get into Real Estate Being a new real estate agent can be scary. You’re in a new world. You’re not receiving a salary. Real estate school barely taught you anything relevant to actually achieving success in…

Could expertise hinder communication skills? The curse of knowledge is a hindsight bias, likened to an intellectual form of monolingualism. By using insider colloquialism, an orator is perceived as insensitively obtuse and alienating towards their…

How to Ask for Real Estate Referrals: Use these 5 Proven Referral Scripts From expired listing scripts to objection handling, scripts are one of the best resources out there for agents. In this guide, we’ll go over how to ask for real estate…

If you’ve been keeping up with This Week in Marketing (which you should be!), you’ll remember that a few weeks ago, Jason Pantana talked about Pinterest as one of the best underutilized marketing channels for real estate agents. As Jason said,…

Here we are again! 25% through 2022… Remember those goals you set a few months ago? How are they looking? Regardless of how you’ve been doing so far, the fact that you’re even reading these words means that you’re on a better course than…

You may have noticed I’m talking a lot about teams lately. And for good reason… I strongly believe that’s the best path forward for today’s truly committed real estate professionals. As I’ve said before, it doesn’t mean you have to…

How to Be Consistent: Create Consistency in Business with Just 6 Words Picture this… Let’s say I dropped in unannounced at your office to “shadow” you for a day. As you go about your tasks and show your real estate skills, I ask you to…

Team Building Tips and Mistakes to Avoid Constructing a real estate team has a huge upside. It’s also not without some challenges. There’s a whole slate of potential pitfalls when you’re no longer operating as a solo agent and suddenly find…

So you want to get into luxury real estate, huh? Bigger rewards come with bigger pressures… higher standards, less margin for error, and an even greater commitment to yourself and your clients. And if you want to succeed in luxury, you’re…

Video Your Way: How to Use Video Marketing for Business on Your Own Terms Unless this blog is your first exposure to me, I’m pretty sure you know my feelings about real estate videos. We’re living in a video-first marketing environment… …yet…