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The Ultimate
Real Estate Blog
by Tom Ferry

10 Time Management Tools Every Agent Needs

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Recommended Reading

The 9 Steps of Building a Brand Bible

A brand bible is the rulebook for the way you present your business to the world. Here are some tips on how to build your brand bi… Read More
The 9 Steps of Building a Brand Bible

Free SMART Goals Template to Help You Meet Your Goals

Get focused with this SMART goals template. Learn the right goals format, follow a smart goal setting template, and work on it dai… Read More
Free SMART Goals Template to Help You Meet Your Goals

The Art & Practice of Real Estate Scripts

In this blog, Tom Ferry gives agents high-level tips for making the most out of their real estate scripts. Read More
The Art & Practice of Real Estate Scripts

Growth Mode Podcast

7 Ways Top Agents Are Leveraging AI Right Now

In this episode of Growth Mode, Tom, Jimmy, and Jason share 7 ways that top agents are using AI to communicate greater value. Read More
7 Ways Top Agents Are Leveraging AI Right Now

AI‑Search, Profitability, and the Biggest Growth Opportunities in 2026

In this Growth Mode episode, Tom, Jimmy, and Jason discuss the biggest opportunities for agents in 2026 - especially how to win AI… Read More
AI‑Search, Profitability, and the Biggest Growth Opportunities in 2026

Creator Routines, Testing at Scale, and the Strategy Behind $400M with Ken Pozek

In this episode of Growth Mode, Jimmy Mackin talks with Ken Pozek about the creator routines and testing behind Ken's $400M succes… Read More
Creator Routines, Testing at Scale, and the Strategy Behind $400M with Ken Pozek

Explore the Podcast

How to Win Probate Listings & Network with Attorneys

How'd you like an extra 30+ listings a year? Tom Ferry and Paige Fingerhut Charnick will show you the best strategies for probate… Read More
How to Win Probate Listings & Network with Attorneys

How to Use 1031 Exchanges to Unlock More Listings

In this podcast episode, Tom talks with Russell Marsan about how to use 1031 exchanges to win more listings and skyrocket your GCI… Read More
How to Use 1031 Exchanges to Unlock More Listings

How to Market Today’s Headlines & Data into Listings

In this episode of the podcast, Tom Ferry talks with David Childers and Jimmy Mackin about the marketing that turns headlines into… Read More
How to Market Today’s Headlines & Data into Listings

Read the Latest

Real Estate Mindset

2 Gratitude Exercises to Change Your Life

In this blog, Tom Ferry gives you two immensely powerful gratitude exercises to rewire your brain for happiness and productiv… Read More
2 Gratitude Exercises to Change Your Life
Marketing & Lead Generation

Bring Down Your Client Acquisition Cost with These Lead Sources

In this blog, Tom Ferry gives real estate agents 5 lead-generation strategies to combat rising client acquisition costs. Read More
Bring Down Your Client Acquisition Cost with These Lead Sources
Uncategorized

Guide to Real Estate Reviews: How to Get Reviews Easily

Learn how two agents found out how to get reviews easily. These low-cost solutions result in more real estate reviews, greate… Read More
Guide to Real Estate Reviews: How to Get Reviews Easily
Success Coaching for Agents

Overcoming Real Estate Agent Challenges and Achieving Consistent Success

Are you stuck on the real estate market rollercoaster? You’re not alone. Here's how to overcome common real estate agent chal… Read More
Overcoming Real Estate Agent Challenges and Achieving Consistent Success
Real Estate Mindset

The NAR Lawsuit Verdict: First Reaction & Action Steps

In light of the NAR lawsuit verdict, Tom Ferry shares a brief message with some thoughts on the next steps agents can take. Read More
The NAR Lawsuit Verdict: First Reaction & Action Steps
Agent Productivity & Balance

The Critical Difference Between Knowing vs Doing

We know it’s absolutely essential to learn and grow, but knowledge means NOTHING if you don’t act on it. Learn the difference… Read More
The Critical Difference Between Knowing vs Doing
Uncategorized

A Buyer Consultation Checklist to Win More Clients

In this blog, Tom Ferry shows agents the issues with failing to deliver a comprehensive homebuyer education at the buyer cons… Read More
A Buyer Consultation Checklist to Win More Clients
Agent Productivity & Balance

3 Essential Real Estate Skills That Most Agents Lack

In this blog, Tom Ferry shows you the essential real estate skills that most agents are lacking - and makes suggestions on ho… Read More
3 Essential Real Estate Skills That Most Agents Lack
Uncategorized

Today’s Real Estate Scripts for Buyers: Questions You Need to Ask

What are the questions you need to be asking buyers in this market? Here are some real estate scripts for objections in the c… Read More
Today’s Real Estate Scripts for Buyers: Questions You Need to Ask