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The Ultimate
Real Estate Blog
by Tom Ferry

10 Time Management Tools Every Agent Needs

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Recommended Reading

The 9 Steps of Building a Brand Bible

A brand bible is the rulebook for the way you present your business to the world. Here are some tips on how to build your brand bi… Read More
The 9 Steps of Building a Brand Bible

Free SMART Goals Template to Help You Meet Your Goals

In this blog, Tom Ferry gives you a goal setting template full of questions you need to ask to get yourself back into action. Read More
Free SMART Goals Template to Help You Meet Your Goals

The Art & Practice of Real Estate Scripts

In this blog, Tom Ferry gives agents high-level tips for making the most out of their real estate scripts. Read More
The Art & Practice of Real Estate Scripts

Growth Mode Podcast

Creator Routines, Testing at Scale, and the Strategy Behind $400M with Ken Pozek

In this episode of Growth Mode, Jimmy Mackin talks with Ken Pozek about the creator routines and testing behind Ken's $400M succes… Read More
Creator Routines, Testing at Scale, and the Strategy Behind $400M with Ken Pozek

Zillow, Follow Up Boss, ChatGPT: How to Protect Your Clients and Build a Moat

In this Growth Mode podcast, Tom Ferry talks with Jason Pantana and Jimmy Mackin about Zillow, ChatGPT, and Follow Up Boss integra… Read More
Zillow, Follow Up Boss, ChatGPT: How to Protect Your Clients and Build a Moat

“I Need to Do Something Different”: The Playbook for Finding Hidden Markets

Tom Ferry and Jimmy Mackin break down the hidden market plays to run when nothing else is working, from investors to data segmenta… Read More
“I Need to Do Something Different”: The Playbook for Finding Hidden Markets

Explore the Podcast

How to Win Probate Listings & Network with Attorneys

How'd you like an extra 30+ listings a year? Tom Ferry and Paige Fingerhut Charnick will show you the best strategies for probate… Read More
How to Win Probate Listings & Network with Attorneys

How to Use 1031 Exchanges to Unlock More Listings

In this podcast episode, Tom talks with Russell Marsan about how to use 1031 exchanges to win more listings and skyrocket your GCI… Read More
How to Use 1031 Exchanges to Unlock More Listings

How to Market Today’s Headlines & Data into Listings

In this episode of the podcast, Tom Ferry talks with David Childers and Jimmy Mackin about the marketing that turns headlines into… Read More
How to Market Today’s Headlines & Data into Listings

Read the Latest

Agent Productivity & Balance

The Critical Difference Between Knowing vs Doing

We know it’s absolutely essential to learn and grow, but knowledge means NOTHING if you don’t act on it. Learn the difference… Read More
The Critical Difference Between Knowing vs Doing
Uncategorized

A Buyer Consultation Checklist to Win More Clients

In this blog, Tom Ferry shows agents the issues with failing to deliver a comprehensive homebuyer education at the buyer cons… Read More
A Buyer Consultation Checklist to Win More Clients
Agent Productivity & Balance

3 Essential Real Estate Skills That Most Agents Lack

In this blog, Tom Ferry shows you the essential real estate skills that most agents are lacking - and makes suggestions on ho… Read More
3 Essential Real Estate Skills That Most Agents Lack
Uncategorized

Today’s Real Estate Scripts for Buyers: Questions You Need to Ask

What are the questions you need to be asking buyers in this market? Here are some real estate scripts for objections in the c… Read More
Today’s Real Estate Scripts for Buyers: Questions You Need to Ask
Marketing & Lead Generation

How to Win and Retain Real Estate Clients for Long-Term Growth

In this blog, Tom Ferry calls for the "End of Past Clients" in real estate and shows agents how to create forever clients. Read More
How to Win and Retain Real Estate Clients for Long-Term Growth
Uncategorized

Throwing an Unforgettable Client Appreciation Holiday Party

In this blog, Tom Ferry breaks down agent Donna Molet's strategy for throwing great holiday client appreciation parties. Read More
Throwing an Unforgettable Client Appreciation Holiday Party
Agent Productivity & Balance

Perfectionism: Are You Striving for Perfection… Too Much?

Are you falling into perfectionism...too much? Here are some tips to avoid striving for perfection to where it is a hindrance… Read More
Perfectionism: Are You Striving for Perfection… Too Much?
Marketing & Lead Generation

5 Tips to Maximize EVERY Real Estate Marketing Campaign’s Potential

In this blog, Tom Ferry breaks down 5 tips for maximizing the potential of every real estate marketing campaign you run. Read More
5 Tips to Maximize EVERY Real Estate Marketing Campaign’s Potential
Marketing & Lead Generation

Real Estate Door Knocking Scripts to Turn Open Houses into Listings

Door knocking in real estate turns open houses into listings. Use powerful real estate door knocking scripts to generate inte… Read More
Real Estate Door Knocking Scripts to Turn Open Houses into Listings