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The Ultimate
Real Estate Blog
by Tom Ferry

10 Time Management Tools Every Agent Needs

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Recommended Reading

The 9 Steps of Building a Brand Bible

A brand bible is the rulebook for the way you present your business to the world. Here are some tips on how to build your brand bi… Read More
The 9 Steps of Building a Brand Bible

Free SMART Goals Template to Help You Meet Your Goals

In this blog, Tom Ferry gives you a goal setting template full of questions you need to ask to get yourself back into action. Read More
Free SMART Goals Template to Help You Meet Your Goals

The Art & Practice of Real Estate Scripts

In this blog, Tom Ferry gives agents high-level tips for making the most out of their real estate scripts. Read More
The Art & Practice of Real Estate Scripts

Growth Mode Podcast

Zillow, Follow Up Boss, ChatGPT: How to Protect Your Clients and Build a Moat

In this Growth Mode podcast, Tom Ferry talks with Jason Pantana and Jimmy Mackin about Zillow, ChatGPT, and Follow Up Boss integra… Read More
Zillow, Follow Up Boss, ChatGPT: How to Protect Your Clients and Build a Moat

“I Need to Do Something Different”: The Playbook for Finding Hidden Markets

Tom Ferry and Jimmy Mackin break down the hidden market plays to run when nothing else is working, from investors to data segmenta… Read More
“I Need to Do Something Different”: The Playbook for Finding Hidden Markets

How to Turn Every Listing Into More Listings

In this special edition episode, Jimmy flips the script on listing promotion – and shows you how to turn one listing into mo… Read More
How to Turn Every Listing Into More Listings

Explore the Podcast

How to Use AI Search to Sell 10X More Real Estate

Want to rank as the #1 agent in your market with AI search? In this podcast episode, Tom talks with Paul Sanford about dominating… Read More
How to Use AI Search to Sell 10X More Real Estate

How Josh Altman Built a Multi-Billion-Dollar Business from Nothing

A special podcast episode with Josh Altman! Josh shares some of the secret strategies he used early in his career to build a massi… Read More
How Josh Altman Built a Multi-Billion-Dollar Business from Nothing

Struggling in Real Estate? Tom Answers Your Top 6 Questions

In this episode, Tom answers six of the top questions asked by agents who are struggling in real estate. Watch now and gain your a… Read More
Struggling in Real Estate? Tom Answers Your Top 6 Questions

Read the Latest

Marketing & Lead Generation

How to Win and Retain Real Estate Clients for Long-Term Growth

In this blog, Tom Ferry calls for the "End of Past Clients" in real estate and shows agents how to create forever clients. Read More
How to Win and Retain Real Estate Clients for Long-Term Growth
Uncategorized

Throwing an Unforgettable Client Appreciation Holiday Party

In this blog, Tom Ferry breaks down agent Donna Molet's strategy for throwing great holiday client appreciation parties. Read More
Throwing an Unforgettable Client Appreciation Holiday Party
Real Estate Business Strategy

7 Fundamentals of a WORKABLE Real Estate Business Plan

In this blog, Tom Ferry shows you the 6 essential elements of a successful real estate business plan, so you can win every ye… Read More
7 Fundamentals of a WORKABLE Real Estate Business Plan
Agent Productivity & Balance

Perfectionism: Are You Striving for Perfection… Too Much?

Are you falling into perfectionism...too much? Here are some tips to avoid striving for perfection to where it is a hindrance… Read More
Perfectionism: Are You Striving for Perfection… Too Much?
Marketing & Lead Generation

5 Tips to Maximize EVERY Real Estate Marketing Campaign’s Potential

In this blog, Tom Ferry breaks down 5 tips for maximizing the potential of every real estate marketing campaign you run. Read More
5 Tips to Maximize EVERY Real Estate Marketing Campaign’s Potential
Marketing & Lead Generation

Real Estate Door Knocking Scripts to Turn Open Houses into Listings

Door knocking in real estate turns open houses into listings. Use powerful real estate door knocking scripts to generate inte… Read More
Real Estate Door Knocking Scripts to Turn Open Houses into Listings
Real Estate Business Strategy

Tips & Scripts for Online Real Estate Videos

Online video is everything. Dominate real estate video marketing with these tips and scripts for real estate videos online! Read More
Tips & Scripts for Online Real Estate Videos
Agent Productivity & Balance

20 Must-Read Books for Success

If you're looking for the best life-changing books to read every day, here are the 20 most influential books in my life. Lear… Read More
20 Must-Read Books for Success
Uncategorized

TikTok for Real Estate Agents 101: Appeasing the Algorithm

In this blog, Tom Ferry covers the basics of TikTok for real estate agents looking to conquer the algorithm and expand their… Read More
TikTok for Real Estate Agents 101: Appeasing the Algorithm