The Ultimate
Real Estate Blog
by Tom Ferry
10 Time Management Tools Every Agent Needs
Discover 10 time management tools and apps to help real estate agents stay on track, get more done, and create focus on what matte…
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Real Estate Business Strategy 
Marketing & Lead Generation 
Sales & Listing Skills 
Agent Productivity & Balance 
Success Coaching Tips for Agents 
Real Estate Mindset 
Team Building & Leadership 
Explore All Recommended Reading
Free SMART Goals Template to Help You Meet Your Goals
Get focused with this SMART goals template. Learn the right goals format, follow a smart goal setting template, and work on it dai… Read More
The Art & Practice of Real Estate Scripts
In this blog, Tom Ferry gives agents high-level tips for making the most out of their real estate scripts. Read MoreGrowth Mode Podcast
When Your Business Stalls, When It Takes Off, and How to Pick the Right Partner
In this episode of Growth Mode, Tom and Jimmy show you how to get your real estate business moving again when progress stalls. Read More
Be the Smartest Agent in the Room: 2026 Housing Outlook + 3 AI Shifts to Watch
Want to be the most informed agent in your market? This episode gives you the 2026 market forecast and upcoming AI shifts you need… Read More
7 Ways Top Agents Are Leveraging AI Right Now
In this episode of Growth Mode, Tom, Jimmy, and Jason share 7 ways that top agents are using AI to communicate greater value. Read More
Explore the Podcast
The Death of Generalist Agents: Why You’re Being Replaced by Experts
In this episode of the podcast Tom talks with San Diego realtor Valerie Upham about why it's important for agents to find a niche. Read More
How to Break Buyer and Seller Paralysis FAST
Tom talks with Coach Kristi Jencks about the psychology keeping buyers and sellers stuck (and how to spark them into action). Read More
The New Trend in Video: Moving Beyond Polished Reels to Storytelling | Outliers
In this episode of the Outliers podcast, Tom talks with team leader and social media superstar agent Shannon Gillette. Read MoreRead the Latest
Real Estate Business Strategy
What to Do Now: Refocusing After the NAR Settlement
What to Do Now: Refocusing After the NAR Settlement
In this blog, Tom Ferry breaks down the next steps for real estate agents to take in light of the NAR lawsuit settlement. Read More
Agent Productivity & Balance
Introducing TomAI – The Best Real Estate AI of All Time
Introducing TomAI – The Best Real Estate AI of All Time
Introducing Tom Ferry's powerful new AI for real estate agents, TomAI! In this blog, you'll learn how the best real estate AI… Read More
Sales & Listing Skills
Time Management Tips: Your Top Priority
Time Management Tips: Your Top Priority
If you only have 112 waking hours in a week, what is your No. 1 priority as a real estate agent? Learn some time management t… Read More
Marketing & Lead Generation
How to Scale Your Real Estate Business: 9 Challenges to Overcome
How to Scale Your Real Estate Business: 9 Challenges to Overcome
Learn how to scale your real estate business with proven tips on team building, lead systems, and conversion strategies for l… Read More
Marketing & Lead Generation
Video Marketing for Business: 5 Creative Strategies That Work
Video Marketing for Business: 5 Creative Strategies That Work
Still camera shy? Thankfully, not all videos need a big personality to be effective. Here are 5 options to use video marketin… Read More
Uncategorized
The 5 Most Important Real Estate Sales Role-Play Scenarios
The 5 Most Important Real Estate Sales Role-Play Scenarios
Don't underestimate the power of practice with a real estate role-play script. Here are 5 important real estate sales role-pl… Read More
Marketing & Lead Generation
Referral Marketing Strategies for Real Estate: 6 Modern Ways to Get More Referrals
Referral Marketing Strategies for Real Estate: 6 Modern Ways to Get More Referrals
Find your referral marketing strategy, here are 6 Modern Strategies to Generate More Real Estate Referrals. Read More
Uncategorized
The Biggest Mistake with Real Estate Lead Follow Ups
The Biggest Mistake with Real Estate Lead Follow Ups
In this blog, Tom Ferry highlights the biggest mistake agents make with real estate lead follow ups and shares some tips to a… Read More
Sales & Listing Skills
The Real Estate Listing Presentation: A How-To Guide
